Accumulating Cultural Assets as a Content Publisher

「The Company also operates as a content publisher, distributing articles, videos and other content expressing the life culture of the Scandinavian Living Store through diverse channels, including its proprietary website and social media.」

「These videos are available free of charge on YouTube, and as of July 2025, the channel had reached 1.03 million subscribers.」

「The music video for “Watashi no Hoshi feat. Toko Miura,” the original theme song of the podcast program “Chapon to Ikou!,” was released on the official YouTube channel and the song became available on streaming platforms. It generated a strong response across a broad customer base, including 320,000 Instagram Reels views in 2 weeks.」

「At foufou, new short-form videos combining its classical styles with content about nature and travel in Japan achieved more than twice the usual number of views. New content expressing the world of its high-end products, featuring an external stylist and international models, was also well received.」

「The Company also released “Asatte no Monosashi,” a new-style talk variety program themed around “the second half of life.” It gained support across a broad range of generations and became highly popular, receiving more than 200,000 views within 1 month of its release.」

「These videos are available free of charge on YouTube, and as of July 2023, the channel had reached 570,000 subscribers.」

「In April, the Company was featured on the news program “Cambria Palace” on the TV Tokyo network, generating a strong response after the broadcast. As a result, the number of users making new purchases increased, while the number of users enjoying content through the app and various social media platforms also grew significantly.」

「The life culture platform is also expanding steadily. The Company held its first event in 3 years, a live recording of the internet radio program “Chapon to Ikou!” and enjoyed spending time with approximately 300 attendees. New appeal was added to its Culture Assets through a live-commerce event held in January to mark the launch of original merchandise for the program and a documentary program following the Company's store staff.」

「The Company also held its first event in 3 years, a live recording of the internet radio program “Chapon to Ikou!” We enjoyed spending time with approximately 300 attendees. The event video received more than 10,000 total views, providing a strong sense of connection with users and an opportunity to gain many insights for future content and product development.」

「As a source of life culture, or its view of the world, the Company creates diverse content expressing the world of the Scandinavian Living Store and continuously distributes it through various channels as a content publisher. This activity is one of the Company's strengths.」