Maximizing the Number of Engaged Accounts
First written in FY2022. 11 of 18 entries say "Advanced", first in FY2023. Latest entry: 2026-09-14.
44 other companies' latest entry also says "Advanced".
- FY2026-H1RestatedAnnual report
「We have also continued working to expand demand through marketing investment and succeeded in steadily increasing the number of engagement accounts and purchasers.」
It reconfirms the growth model of expanding the number of engagement accounts and purchasers through marketing investment, but does not provide specific figures for the interim period. - FY2025AdvancedAnnual report
「As of the end of July 2025, the key metrics were 9.96 million engagement accounts, up 26.8% year on year, 780,000 cumulative members, up 15.0% year on year, and 240,000 annual purchasers, up 19.1% year on year.」
It updated the engagement account, cumulative member, and annual purchaser metrics to the results as of the end of July 2025, all of which increased from the previous period. - FY2025-H1AdvancedAnnual report
「Through these initiatives and continued investment in engagement channels, the number of engagement accounts increased steadily. As of the end of the interim consolidated accounting period, the official smartphone app (iOS/Android) had been downloaded approximately 4.34 million times cumulatively. During the interim consolidated accounting period, orders placed through the app already accounted for approximately 71% of all orders for "Hokuoh, Kurashi no Doguten."」
It continued investing in engagement channels and reported new results of 4.34 million cumulative app downloads and a 71% share of orders placed through the app. - FY2024AdvancedAnnual report
「The number of engagement accounts was 7.86 million, up 14.5% year on year, cumulative members numbered 670,000, up 13.2% year on year, and annual purchasers numbered 200,000, up 2.2% year on year.」
It updated the number of engagement accounts, cumulative members, and annual purchasers to the results as of the end of July 2024, showing increases in all three metrics. - FY2024-Q3RestatedAnnual report
「Through these initiatives and continued investment in engagement channels, the number of engagement accounts increased steadily」
It reconfirms the growth model of increasing customer touchpoints through continued investment in engagement channels. - FY2024-Q2RestatedAnnual report
「Through these initiatives and continued investment in engagement channels, the number of engagement accounts increased steadily」
It reconfirms continued investment in engagement channels and growth in the number of accounts, but does not provide the specific number of accounts for the quarter. - FY2023AdvancedAnnual report
「As of the end of July 2023, the number of engagement accounts was 6.86 million, up 21.5% year on year, cumulative members numbered 600,000, up 17.6% year on year, and annual purchasers numbered 200,000, up 8.6% year on year」
In line with the policy of using maximisation of the number of engagement accounts as a growth model, it updated the specific results for the number of accounts, cumulative members, and annual purchasers. - FY2023-Q3RestatedAnnual report
「Even when mass media caused awareness of the company to expand rapidly, we had already established a structure that enabled us to deliver content embodying our distinctive worldview through various engagement channels. As a result, users were able to enjoy not only purchasing products but also engaging with our content.」
It reconfirms the approach of acquiring both product purchasers and content viewers through engagement channels. It reports an increase in the number of users but does not provide the specific number of accounts. - FY2023-Q2RestatedAnnual report
「Through these initiatives and continued investment in engagement channels, the number of engagement accounts increased steadily」
It reiterates continued investment in engagement channels and growth in the number of accounts in line with the conventional growth model. - FY2023-Q1RestatedAnnual report
「Through these initiatives and continued investment in engagement channels, the number of engagement accounts increased steadily」
It maintains the approach of using maximisation of the number of engagement accounts as a growth model and reports an increase through continued investment, but does not provide the specific number of accounts for the quarter. - FY2022First statedAnnual report
「One of our growth models is to build a pool of potential customers by maximising the number of engagement accounts.」
Our growth model is to build a user base that can be reached regularly through the app, YouTube, social media, email newsletters, and other channels.