Expanding Product Categories Through the “Category Bouquet Strategy”
First written in FY2022. 13 of 16 entries say "Advanced", first in FY2023-Q1. Latest entry: 2026-09-14.
1 other company's latest entry also says "Restated".
- FY2026-H1AdvancedAnnual report
「"Hokuoh, Kurashi no Doguten" began selling 12 items, including plates and mugs, ahead of the rest of the world as the first reissue of the ARABIA Pomona series, which is highly popular in the vintage market. In Japan, the products are available exclusively through the company. This collaboration, which can be seen as a return to the roots of the business, which began by handling Nordic vintage products, was very well received by customers, with cumulative sales reaching 32,000 sets as of the end of January 2026, 4 months after launch. In the cosmetics category, an original moisturising cream was newly added to the skincare series, and the cosmetics category, which accounts for approximately 5% of product sales at "Hokuoh, Kurashi no Doguten," continues to grow.」
It introduced a reissue collaboration from the ARABIA Pomona series and an original moisturising cream, reporting product-category expansion results of 12 items, cumulative sales of 32,000 sets, and a cosmetics sales mix of approximately 5%. - FY2025AdvancedAnnual report
「Under the Bouquet of Categories Strategy, it realised collaborations across various categories with other brands, including limited reissued tableware products created in collaboration with a long-established tableware brand with more than 120 years of history operated by Noritake Co., Ltd., and apparel products created in collaboration with "kagure," a concept shop operated by Urban Research Co., Ltd. These collaborations have become an important growth strategy for attracting new customers. The first original basic skincare products launched in October 2024 also performed well, and the cosmetics category grew to account for approximately 5% of sales.」
It expanded product categories through tableware, apparel, and basic skincare, with cosmetics growing to account for approximately 5% of sales. - FY2025-H1AdvancedAnnual report
「Under the Bouquet of Categories Strategy, the miscellaneous-goods category performed well through new offerings such as limited reissued products created in collaboration with a long-established tableware brand with more than 120 years of history. The core apparel category also performed strongly, exceeding the previous year, aided by an increase in new customers. In addition, the first original basic skincare products launched in October performed well, and the cosmetics category grew to account for more than 5% of sales during the interim consolidated accounting period.」
It pursued new product offerings in the miscellaneous-goods, apparel, and cosmetics categories, with cosmetics growing to account for more than 5% of sales. - FY2024-Q3AdvancedAnnual report
「In the third quarter, collaborative products pursued as one of the new growth strategies were also very well received, and nearly all collaborative products, including a blouse created with Motherhouse's "ERIKO YAMAGUCHI," have almost sold out. The standard apparel business also remained strong throughout the quarter, with the initial order of 5,000 short-sleeved basic knitwear items for the current season selling out in approximately 2 weeks, supporting D2C sales growth. The first original skincare product, Symbolic Oil in Mist, generated a strong response immediately after launch and attracted many repeat purchases. The initial shipment sold out in just one month, and cumulative sales have already reached 10,000 units. Cosmetics are therefore progressing steadily as a category with the potential to support sales growth.」
It expanded collaborative products, standard apparel, and skincare products, demonstrating concrete progress in expanding product categories, including the sale-out of 5,000 short-sleeved knitwear items in approximately 2 weeks and cumulative sales of 10,000 skincare products. - FY2024-Q2AdvancedAnnual report
「The first original skincare product, "Symbolic Oil in Mist," generated a strong response immediately after launch and attracted many repeat purchases. The initial shipment sold out in just one month, and cosmetics are progressing steadily as a category with the potential to support sales growth.」
It launched its first original skincare product in the cosmetics area, with the initial shipment selling out in one month, demonstrating concrete progress in the new category. - FY2023AdvancedAnnual report
「Toward the fourth quarter, we focused on initiatives such as weekend launches and a broader range of sizes in the apparel category, as well as developing the cosmetics category, to offer products that meet users' latent demand.」
As concrete measures to expand product categories, it increased apparel launch opportunities and size options and also worked to develop the cosmetics category. - FY2023-Q2RestatedAnnual report
「The launch of innerwear as a new product category and the strong reception for products in the formalwear and bedding categories gave us confidence that these categories could support future D2C sales growth.」
It reconfirms the expansion of product categories, including innerwear, formalwear, and bedding, and the positive response to them. - FY2023-Q1AdvancedAnnual report
「In October, innerwear was launched as a new product category.」
As a concrete step in expanding product categories, it launched innerwear as a new category. - FY2022First statedAnnual report
「In the D2C domain, we aim for long-term growth by continuing to expand the product categories we cover, an approach we call the "Bouquet of Categories Strategy."」
The plan is to expand product categories in the D2C domain and link this to long-term growth.