Emphasis on Engagement, Membership and Purchaser Metrics
First written in FY2022. 12 of 15 entries say "Advanced", first in FY2023-Q1. Latest entry: 2026-09-14.
The whole theme swung hardest in 2019: 3 of 15 companies on the "Worse" side.
10 other companies' latest entry also says "Advanced".
- FY2026-H1RestatedAnnual report
「We have also continued working to expand demand through marketing investment and succeeded in steadily increasing the number of engagement accounts and purchasers.」
The company reaffirmed its focus on engagement accounts and purchasers and its approach of growing them through marketing investment. Specific figures for the first six months were not disclosed. - FY2025AdvancedAnnual report
「As of the end of July 2025, the key metrics were 9.96 million engagement accounts, up 26.8% year on year, 780,000 cumulative members, up 15.0% year on year, and 240,000 annual purchasers, up 19.1% year on year.」
The three metrics indicating the accumulation of relationships with users and purchasing outcomes were updated with full-year performance figures. - FY2025-H1AdvancedAnnual report
「As a result, the number of engagement accounts and new members increased substantially.」
The company reported growth in engagement accounts and new members as a result of marketing investment and advertising operations. - FY2024AdvancedAnnual report
「As of the end of July 2024, the number of engagement accounts was 7.86 million, up 14.5% year on year, cumulative members totaled 670 thousand, up 13.2%, and annual purchasers totaled 200 thousand, up 2.2%.」
The key engagement, membership and purchaser metrics were updated with full-year performance figures. - FY2024-Q3AdvancedAnnual report
「Through these initiatives and continued investment in engagement channels, the number of engagement accounts increased steadily, and as of the end of the third quarter of the consolidated fiscal year, the official smartphone app (iOS/Android) had approximately 3.62 million cumulative downloads. During the first nine months of the consolidated fiscal year, orders placed via the app already accounted for approximately 67% of all orders for North European, Tools for Life.」
New performance figures were presented for representative engagement-channel metrics: 3.62 million cumulative app downloads and a 67% share of orders originating through the app. - FY2024-Q2AdvancedAnnual report
「As of the end of the second quarter of the consolidated fiscal year, the official smartphone app (iOS/Android) had approximately 3.48 million cumulative downloads. During the first six months of the consolidated fiscal year, orders placed via the app already accounted for approximately 67% of all orders for North European, Tools for Life.」
New performance figures were presented for representative engagement-channel metrics: 3.48 million cumulative app downloads and a 67% share of orders placed via the app. - FY2023AdvancedAnnual report
「As of the end of July 2023, the number of engagement accounts was 6.86 million, up 21.5% year on year, cumulative members totaled 600 thousand, up 17.6%, and annual purchasers totaled 200 thousand, up 8.6%,」
Full-year performance figures and year-on-year changes were presented for the three metrics indicating the accumulation of relationships with users. - FY2023-Q3AdvancedAnnual report
「Through these initiatives and continued investment in engagement channels, the number of engagement accounts increased steadily, and as of the end of the third quarter of the fiscal year, the official smartphone app (iOS/Android) had approximately 2.90 million cumulative downloads. During the first nine months of the fiscal year, orders placed via the app already accounted for approximately 61% of all orders for North European, Tools for Life.」
In addition to the increase in engagement accounts, new performance figures were presented of approximately 2.90 million cumulative app downloads and an approximately 61% share of orders originating through the app. - FY2023-Q2AdvancedAnnual report
「Through these initiatives and continued investment in engagement channels, the number of engagement accounts increased steadily, and as of the end of the second quarter of the fiscal year, the official smartphone app (iOS/Android) had approximately 2.63 million cumulative downloads. During the first six months of the fiscal year, orders placed via the app already accounted for approximately 60% of all orders for North European, Tools for Life.」
In addition to the increase in engagement accounts, new performance figures were presented for cumulative app downloads and the share of orders originating through the app. - FY2023-Q1AdvancedAnnual report
「Through these initiatives and continued investment in engagement channels, the number of engagement accounts increased steadily, and as of the end of the first quarter of the fiscal year, the official smartphone app (iOS/Android) had approximately 2.38 million cumulative downloads. During the first quarter of the fiscal year, orders placed via the app already accounted for approximately 59% of all orders for North European, Tools for Life.」
In addition to the increase in engagement accounts, new performance figures were presented for cumulative app downloads and the share of orders originating through the app. - FY2022First statedAnnual report
「As of the end of July 2022, the number of engagement accounts was 5,649 thousand accounts, up 29.1% year on year, cumulative members totaled 510 thousand, up 21.1%, and annual purchasers totaled 186 thousand, up 2.5%,」
The company uses the number of engagement accounts, cumulative members and annual purchasers as metrics indicating the accumulation of relationships with users and purchasing outcomes.