Strengthening efficient customer acquisition through owned channels
First written in FY2022. 9 of 17 entries say "Advanced", first in FY2023-Q2. Latest entry: 2026-09-14.
The whole theme swung hardest in 2022: 1 of 9 companies on the "Worse" side.
8 other companies' latest entry also says "Advanced".
- FY2026-H1AdvancedAnnual report
「For in-house advertising, the company has a structure under which its staff produce all advertising materials, including videos. As the in-house ratio increased, the proportion of consistent advertising produced by staff who understand the company's brand identity also increased, improving advertising precision. The in-house ratio had risen to 52% in January 2026, and the company will continue to increase in-house production with the aim of achieving greater advertising efficiency.」
The company has been bringing advertising operations in-house, having previously relied mainly on external agencies, and reached an in-house ratio of 52% in January 2026. It has formulated measures to reinvest the resulting reduction in fees in advertising and improve advertising precision and efficiency. - FY2025AdvancedAnnual report
「For 3 years beginning in the fiscal year ending July 2025, the company plans to increase advertising expenses as part of its marketing investment in app-download advertising, web advertising, mass advertising and other areas.」
Based on its policy of expanding marketing investment over 3 years, advertising expenses amounted to ¥1,042.101 million. Following verification, the company concentrated investment in online advertising to promote app downloads, leading to increases in engagement accounts and new members. - FY2025-H1AdvancedAnnual report
「In addition, during the interim consolidated accounting period, the company steadily advanced testing to build the foundation for its marketing strategy, including television commercials conducted exclusively in the Kansai region as a test of mass advertising. At present, online advertising to promote app downloads has the highest efficiency in acquiring engagement accounts, and its contribution to sales and the resulting recovery of investment have been confirmed. The company therefore plans to concentrate its investment in this online advertising.」
The company conducted a television commercial test exclusively in the Kansai region to assess advertising effectiveness. As a result, it has formulated a specific policy of concentrating investment in online advertising at present. - FY2024RaisedAnnual report
「With regard to growth investment, the company plans to increase advertising expenses over the next 3 years as part of its marketing investment in app-download advertising, web advertising, mass advertising and other areas. From 9 September 2024, it conducted experimental trial broadcasts of television commercials in the Kansai region.」
The company announced a policy of expanding the scope of its customer-acquisition investment from its traditional focus on owned channels and its app to marketing investment including web advertising, mass advertising and television commercials, while accumulating expertise over 3 years. - FY2024-Q3RestatedAnnual report
「Through these initiatives and continued investment in engagement channels, the number of engagement accounts increased steadily」
The company has reaffirmed its customer acquisition policy of expanding user touchpoints through continued investment in engagement channels. - FY2024-Q2RestatedAnnual report
「Through these initiatives and continued investment in engagement channels, the number of engagement accounts increased steadily」
The company has reaffirmed its policy of expanding customer acquisition and customer touchpoints through continued investment in engagement channels. - FY2023RestatedAnnual report
「Salaries, allowances and bonuses amounted to ¥473.978 million (¥395.600 million in the same period of the previous year), while advertising expenses to promote app downloads and for other purposes amounted to ¥458.455 million (¥391.826 million in the same period of the previous year).」
The company continues to invest in promoting app downloads and improving usability. Although full-year advertising expenses and other results were also presented, there has been no change in its basic policy of strengthening customer acquisition. - FY2023-Q3RestatedAnnual report
「As a result of advertising initiatives to promote downloads of the official smartphone app (iOS/Android), among other measures, selling, general and administrative expenses amounted to ¥1,198.143 million. Operating profit was ¥791.741 million, ordinary profit was ¥787.695 million, and quarterly net profit was ¥550.963 million.」
The company continues to invest in advertising initiatives to promote app downloads and in engagement channels. - FY2023-Q2AdvancedAnnual report
「As a result of advertising initiatives to promote downloads of the official smartphone app (iOS/Android), selling, general and administrative expenses totaled ¥778,360 thousand, while operating income was ¥495,793 thousand, ordinary income was ¥487,883 thousand and quarterly net income was ¥339,194 thousand.」
The company implemented advertising initiatives to promote app downloads, leading to increased app usage. - FY2023-Q1RestatedAnnual report
「Through these initiatives and continued investment in engagement channels」
The company is maintaining its customer-acquisition policy of continued investment in engagement channels. - FY2022First statedAnnual report
「The company will further improve efficiency in existing channels, including by improving the advertising materials and creative used, while also working to develop new channels based on anticipated changes in consumer behavior.」
The company plans to maintain and strengthen customer acquisition and efficiency through traffic paths including social media, email newsletters and the app, improved advertising creative and new-channel development.