Expansion of Existing Business Lines and Development of New Business Lines
First written in FY2022. 11 of 15 entries say "Advanced", first in FY2024-Q2. Latest entry: 2026-09-14.
3 other companies' latest entry also says "First stated".
- FY2026-H1AdvancedAnnual report
「foufou officially opened a large flagship store in Sendagaya on 1 November 2025, contributing to revenue from the second quarter. In addition, the core online store has established a system enabling proactive inventory preparation based on near-term demand forecasts, while the number of Instagram followers has continued to grow. The MD reforms and marketing initiatives pursued since foufou joined the group have produced results, and revenue is progressing steadily.」
foufou officially opened a large flagship store, giving concrete form to the expansion of the existing business line through its online-store inventory preparation structure, merchandising reform, and marketing. - FY2025AdvancedAnnual report
「While simultaneously reviewing its pricing strategy and strategically planning its product lineup through merchandising reform, the company held multiple pop-up shops with a view to developing new customers and sales channels. The pop-up held at Isetan Shinjuku in February 2025 was a great success.」
At foufou, it advanced pricing strategy and merchandising reform, held multiple pop-ups, and pursued an intra-Group collaboration, giving concrete form to the expansion of existing business lines and the exploration of mutual synergies. - FY2025-H1AdvancedAnnual report
「Several pop-up shops are planned for this fiscal year with a view to developing new customers and sales channels, and the pop-up held at Isetan Shinjuku in February 2025 was a great success. In addition, "hopeと名付けた、ジレにもなるワンピース / with foufou," the first collaborative product within the Group between "Hokuoh, Kurashi no Doguten" and "foufou," sold out in half a day. The company will continue exploring synergies in product sales.」
For foufou, it developed sales channels through pop-ups and launched the first collaborative product within the Group. The collaborative product sold out in half a day, and it has also begun exploring synergies between existing business lines. - FY2024-Q3AdvancedAnnual report
「Meanwhile, in addition to standard products, the company has broadened its product range through new initiatives, including a collaboration with classic designs by the long-established Danish brand "Arne Jacobsen," leather goods such as bags and belts that can be made only by a limited number of artisans in Japan, original jacquard fabric released as "Fabric," and sukajan jackets inspired by the zodiac, which sold out in their third year.」
At foufou, it introduced new product offerings including collaborations, leather goods, original fabrics, and zodiac-themed products, broadening the existing business line. - FY2024-Q2AdvancedAnnual report
「The Group operates a unique life culture platform business that connects with users through its view of the world, and has two reporting segments, the Scandinavian Living Store and foufou.」
It added foufou to the Group, adding a new brand and reporting segment to its existing business platform. - FY2023RestatedAnnual report
「With regard to business lines, we will expand existing business lines and develop new business lines.」
It reconfirms the policy of expanding existing businesses and developing new business lines. - FY2022First statedAnnual report
「We will expand existing business lines and develop new business lines.」
It plans to leverage business opportunities arising from platform expansion and successively develop and roll out new business lines.