Risk to Job-Seeker Acquisition from Declining Advertising Effectiveness and Rising Advertising Costs
First written in FY2020. 12 of 15 entries say "Materialised", first in FY2024-Q1. Latest entry: 2026-09-14.
Jaic moved to the "Worse" side of this theme in 2023, the same year as the typical company in this theme.
1 other company's latest entry also says "Materialised".
- 2026-09-14MaterialisedInvestor presentation
「Competition with rivals to acquire talent Higher costs」
Higher costs resulting from competition with rivals to acquire talent were explicitly identified as a challenge. - FY2027-H1MaterialisedAnnual report
「Selling expenses were ¥330.247 million and ¥380.767 million.」
Selling expenses increased from ¥330.247 million in the corresponding period of the previous year to ¥380.767 million, indicating an actual increase in customer-acquisition costs during the interim period. - 2026-06-12MaterialisedEarnings
「Selling, general and administrative expenses increased due to higher personnel costs and increased promotional spending to attract jobseekers in a recruitment market that is becoming increasingly candidate-driven.」
The first quarter also recorded higher SG&A expenses due to increased personnel costs and promotional spending to attract jobseekers. - FY2026MaterialisedAnnual report
「Selling expenses were ¥583.919 million, and salaries and allowances were ¥1,245.751 million.」
Selling expenses increased from ¥583.919 million in the previous period to ¥621.410 million, with full-year figures continuing to show higher customer-acquisition costs. - 2026-04-03MaterialisedGeneral Meetings of Shareholders
「Selling, general and administrative expenses increased due to higher personnel costs and increased promotional spending to attract jobseekers in a recruitment market that is becoming increasingly candidate-driven.」
The full-year results cite higher SG&A expenses due to increased personnel costs and promotional spending to attract jobseekers. - FY2026-H1MaterialisedAnnual report
「Selling expenses were ¥330.247 million, and salaries and allowances were ¥631.946 million.」
Selling expenses increased from ¥309.530 million in the corresponding period of the previous year to ¥330.247 million, while salaries and allowances increased from ¥617.537 million to ¥631.946 million, indicating that customer-acquisition and personnel-related costs continued to rise. - FY2025MaterialisedAnnual report
「Selling expenses were ¥583.919 million, and salaries and allowances were ¥1,245.751 million.」
Selling expenses increased from ¥543.737 million in the previous year to ¥583.919 million, while salaries and allowances increased from ¥1,118.178 million to ¥1,245.751 million, with the full-year figures showing higher customer-acquisition and personnel-related costs. - FY2025-H1MaterialisedAnnual report
「Selling expenses were ¥309.530 million, and salaries and allowances were ¥617.537 million.」
Selling expenses increased from ¥289.654 million in the corresponding period of the previous year, and salaries and allowances increased from ¥555.607 million, indicating that costs associated with customer acquisition continued to rise. - FY2024MaterialisedAnnual report
「Selling expenses were ¥543.737 million, and salaries and allowances were ¥1,118.178 million.」
Selling expenses, including job-seeker acquisition costs, increased from ¥422.381 million in the previous year to ¥543.737 million, while personnel expenses increased from ¥914.388 million to ¥1,118.178 million. The impact of higher acquisition costs is reflected in the full-year figures. - FY2024-Q3MaterialisedAnnual report
「Although the cost of acquiring job seekers has been rising as the labor market becomes increasingly favorable to job seekers, the number of job seekers acquired has declined year on year, and the company will continue to strengthen its marketing initiatives.」
The increase in job-seeker acquisition costs and the year-on-year decline in the number of job seekers acquired continue to be reported as actual business impacts. - FY2024-Q2MaterialisedAnnual report
「Although the cost of acquiring job seekers has been rising as the labor market becomes increasingly favorable to job seekers,」
The increase in costs associated with acquiring job seekers is reported as an actual cost burden. - FY2024-Q1MaterialisedAnnual report
「Although selling, general and administrative expenses remained within the initial plan, compared with the same period of the previous year there were marked increases in personnel expenses resulting from efforts to strengthen staffing and raise wages, as well as in customer acquisition expenses to attract job seekers.」
The marked increase in job-seeker acquisition expenses is reported as an actual increase in costs associated with the risk of higher acquisition costs. - FY2023WorsenedAnnual report
「If the effectiveness of the Group's advertising declines significantly, its advertising expenses increase, or its advertising activities are restricted by new legal regulations, this could affect the acquisition of job seekers and, because of the resulting cost burden, affect the Group's operating results and financial position.」
In addition to the previously disclosed risks of lower advertising effectiveness and higher advertising costs, restrictions on advertising activities due to new legal regulations have been added as a risk factor. - FY2022RestatedAnnual report
「If the effectiveness of the Group's advertising declines significantly or its advertising expenses increase」
For customer acquisition centered on internet advertising, the company continues to disclose the risks of lower advertising effectiveness and higher advertising costs. - FY2020First statedAnnual report
「If the effectiveness of the Group's advertising declines significantly or its advertising expenses increase, this could affect the acquisition of job seekers and, because of the resulting cost burden, affect the Group's operating results and financial position.」
For customer acquisition centered on internet advertising, the company identifies lower advertising effectiveness and higher advertising costs as risks.