Customer acquisition and higher average customer spend through customer success and product expansion

「We will discuss, with Shimada (島田氏) of Sync Ascent as a guest and Muto (武藤) of 外資就活ネクスト’s sales directorate in a dialogue format, how recruitment agencies can build candidate-acquisition channels without relying on scouting.」

「To pursue continued stable growth, the company has worked not only to deepen relationships with customers to expand the number of corporate clients, but also to increase value added and transaction prices through the introduction of new services and initiatives, as well as to increase order value by launching a referral business.」

「New graduates: Aim to increase orders through the launch of new products and the start-up of the placement business Mid-career: Aim to increase success fees through integration of the platform with new-graduate services and the launch of the placement business」

「Under a strategy of growing revenue while maintaining profit margins, the company worked to expand the number of corporate clients and increase transaction prices. It also reported that the number of matches had been steadily increasing through initiatives such as increasing the number of quality job referrals sent by high-quality agencies and converting members to active status through résumé updates.」

「Under a strategy of growing revenue while maintaining profit margins, the company worked to expand the number of corporate clients and increase transaction prices. It also reported that the number of matches had been steadily increasing through initiatives such as increasing the number of quality job referrals sent by high-quality agencies and converting members to active status through résumé updates.」

「To expand its customer base and customer numbers, the company has worked to increase retention through enhanced customer success, strengthen exposure to build brand awareness, and acquire new customers by developing relationships with leading Japanese companies and major venture companies, thereby expanding the number of corporate clients. To increase average customer spend, it sought to maximize value through proposals addressing customer issues, released an enhanced plan for recruiting new engineers, expanded products specializing in the recruitment of women and science and engineering talent, and introduced and promoted skills-based hiring.」

「During the cumulative third quarter, although the increase in expenses from investment activities such as employee recruitment, sales promotion, and advertising, on which the company focused in the first half, was a factor reducing profit, the company sought to expand its membership by holding many in-person events that it had been unable to actively pursue during the COVID-19 pandemic. In addition, initiatives focused on customer acquisition and average customer spend expanded transaction volumes with customers and improved profitability.」

「During the cumulative second quarter, in addition to advancing these initiatives, the company focused on investment activities necessary for future business growth, including active employee recruitment, sales promotion, advertising and other promotional activities. As a result, the cumulative second quarter included a factor reducing profit in the form of a temporary increase in expenses, but the growth potential of the Career Platform business has been steadily strengthened through the continued implementation of these business initiatives.」

「Against this backdrop, the company has been implementing initiatives aimed at acquiring customers and increasing average customer spend. In customer acquisition, it is working to expand the number of corporate clients by improving retention rates through enhanced customer success to raise satisfaction among existing customers, while pursuing new customer acquisition through strategic marketing. To increase average customer spend, the company has long supported customers in shifting to skills-based hiring and introduced new products, including products specializing in the recruitment of women and science and engineering talent. It is now seeking to increase average customer spend by maximizing the value delivered to customers through an expanded product lineup capable of addressing their recruitment challenges.」