Stable, sustainable growth of the ad network-related business
First written in FY2015. 15 of 42 entries say "Restated". Latest entry: FY2026.
i-mobile moved to the "Worse" side of this theme in 2023, 1 year before the typical company in this theme (2024).
The whole theme swung hardest in 2019: 2 of 7 companies on the "Worse" side.
0 other companies' latest entry also says "Worsened".
- FY2026WorsenedAnnual report
「Meanwhile, in the ad network business, where the challenging business environment continues, the company is working to restructure its business through the development of a solution delivery structure combining multiple products and a review of its customer targets. It is also seeking to diversify its earnings base and improve profitability through the development of new revenue models and other measures.」
While continuing to restructure its business and develop new revenue models, the company states that the internet advertising business posted revenue of ¥2,316 million and segment profit of ¥74 million, indicating that its earnings base remains under improvement. - FY2026-H1AdvancedAnnual report
「In the ad network business, where the challenging business environment continues, we are restructuring the business by establishing a system for providing solutions that combine multiple products and reviewing our customer targets. We are also developing new revenue formats with the aim of monetizing them at an early stage.」
In the ad network business, the company is restructuring its business by developing a solution model that combines multiple products, reviewing its customer targets and developing new revenue formats. - FY2025WorsenedAnnual report
「Meanwhile, the decline in advertising budgets among major customers and others in the ad network business continued to have a significant impact on our earnings, resulting in year-on-year declines in both revenue and segment profit.」
The impact of lower advertising budgets among major customers and others continued. The internet advertising business reported revenue of ¥2,411 million and segment profit of ¥153 million, representing year-on-year declines in both revenue and profit. Meanwhile, the company is restructuring its business and shifting resources to growth businesses. - FY2025-H1WorsenedAnnual report
「Meanwhile, the decline in advertising budgets among our major customers and across the industry in the ad network business continued to have a significant impact on earnings, resulting in year-on-year declines in both revenue and segment profit.」
The impact of lower advertising budgets among major customers and across the industry continued. The internet advertising business reported revenue of ¥1,243 million, or 86.0% of the year-earlier period, and segment profit of ¥77 million, or 29.8%. - FY2024WorsenedAnnual report
「Meanwhile, the decline in advertising budgets among our major customers and across the industry in the ad network business continued to have a significant impact on our earnings, resulting in year-on-year declines in both revenue and segment profit.」
The impact of lower advertising budgets among major customers and across the industry remained significant. The internet advertising business reported revenue of ¥2,756 million and segment profit of ¥333 million, confirming declines in both revenue and profit for the full year. - FY2024-Q3WorsenedAnnual report
「In the internet advertising business, we are optimizing our business structure by shifting resources from the ad network business to the influencer marketing business, a growth market.」
The impact of lower advertising budgets among major customers and across the industry on the ad network business remains significant, and the company is shifting resources to the influencer marketing business to optimize its business structure. - FY2024-Q2WorsenedAnnual report
「Meanwhile, the decline in advertising budgets among our major customers and across the industry in the ad network business had a significant impact on our earnings, resulting in year-on-year declines in both revenue and segment profit. As a result, revenue for the cumulative second quarter of the current consolidated fiscal year was ¥1,444 million, or 86.6% of the year-earlier period, and segment profit was ¥259 million, or 70.6%.」
The impact of lower advertising budgets among major customers and across the industry was significant, resulting in year-on-year declines in both revenue and profit in the internet advertising business, including the ad network business. - FY2023WorsenedAnnual report
「In the internet advertising business, we are seeking to restore earnings by shifting resources to growth areas and strengthening our approach to customers. In the affiliate business, earnings remained strong as the number of registered influencers continued to increase, while earnings in the media solutions business remained stable as the number of advertising slots and active partners reached record highs. In the app operations and ad network businesses, we laid the groundwork for an earnings recovery by focusing on system development, including partnerships with other companies and the introduction of new frameworks. However, the impact of changes in people's behavior and consumption patterns and the maturing market was significant, resulting in year-on-year declines in both revenue and segment profit.」
Although the company advanced its shift to growth areas and investment in development, the internet advertising business reported revenue of ¥3,180 million and segment profit of ¥667 million, representing year-on-year declines in both revenue and profit. - FY2023-Q1WorsenedAnnual report
「In the ad platform business, the marketing platform Action steadily increased its number of registered influencers. However, results were weak due to the loss of the boost from large projects in the previous year and worsening advertising market conditions amid changes in the social environment.」
Although the number of influencers registered on the new marketing platform increased, the ad platform business posted weak results due to the reversal of the previous year's large projects and worsening advertising market conditions. - FY2022RestatedAnnual report
「In the internet advertising business, we are working to improve the revenue structure of the ad network business and secure stable earnings, while promoting growth in the media solutions and app operations businesses, our priority areas. We are also seeking to expand our media-related businesses, including by making Simple App Studio Co., Ltd. a subsidiary in October 2021 in the health-tech field.」
The company continues to improve the revenue structure of its ad network business and secure stable earnings, while advancing growth in its priority areas. - FY2022-Q3RestatedAnnual report
「In the Ad Network Business, maintaining high advertising effectiveness contributed to revenue through increased overseas sales and the continued receipt of large-scale orders.」
The Company disclosed that maintaining high advertising effectiveness, increasing overseas sales, and continuing to receive large-scale orders contributed to earnings in the Ad Network Business. - FY2022-Q2AdvancedAnnual report
「In the Ad Network Business, although the acquisition of new customers remained difficult due to the impact of COVID-19, revenue increased as the number of overseas orders rose and we continued receiving large-scale orders from existing customers.」
The Company disclosed that, although new customer acquisition remained difficult, Ad Network Business revenue increased due to a rise in overseas orders and continued receipt of large-scale orders from existing customers. - FY2022-Q1AdvancedAnnual report
「In the Ad Network Business, although the acquisition of new customers remained difficult due to the impact of COVID-19, the transition to an organizational and product structure capable of providing total solutions to customers proved effective. Revenue increased as we received orders from existing customers, including projects for live-streaming applications.」
The Company disclosed that the transition to an organizational and product structure providing total solutions proved effective, resulting in higher revenue through orders from existing customers, including live-streaming application projects. - FY2021RestatedAnnual report
「In the Ad Network Business, we also transitioned to an organizational and product structure capable of providing total solutions to customers from the current fiscal year, rebuilt our sales methods and structure by reviewing target advertisers and budget sizes, and focused on increasing the number of orders received.」
The Company continues efforts to secure stable revenue in the Ad Network Business through a total-solution organizational and product structure, reviews of advertisers and budget sizes, and rebuilding of the sales structure. - FY2021-Q3RestatedAnnual report
「Meanwhile, in the Ad Network Business, where the market environment is challenging due to the expanding market dominance of large platform operators and intensifying competition, we worked to secure stable revenue by focusing on acquiring new and overseas customers and improving the revenue structure.」
The Company continues efforts to secure stable revenue in the Ad Network Business by acquiring new and overseas customers and improving the revenue structure. - FY2021-Q2AdvancedAnnual report
「In the Ad Network Business, we transformed the organizational and product structure from the current fiscal year to enable the provision of total solutions to customers, and rebuilt our sales methods and structure, including by reviewing target advertisers and budget sizes. As a result, signs of improved profitability have emerged, including an increase in the number of recurring projects.」
The Company disclosed that it has transformed its organizational and product structure, reviewed its sales targets, and rebuilt its sales methods from the current fiscal year, resulting in an increase in recurring projects and signs of improved profitability. - FY2021-Q1AdvancedAnnual report
「In the Internet Advertising Business, we worked to improve the business structure of the Ad Network Business, where the market environment is challenging due to the expanding market dominance of large platform operators and intensifying competition, while focusing on acquiring overseas clients.」
In the Ad Network Business, which operates in a challenging market environment, the Company is pursuing business-structure improvements and the acquisition of overseas clients as specific measures. - FY2020AdvancedAnnual report
「In the Internet Advertising Business, we focused on expanding operations of our own media through the App Operations Business, acquiring overseas clients, expanding the customer base in the priority Media Solutions Business, and expanding media for games and mobile applications in the Video Advertising Business.」
The Company advanced the expansion of app operations, overseas clients, media solutions, and media for video advertising as specific measures, recording full-year segment revenue of ¥11,465.703 million and segment profit of ¥866.755 million. - FY2020-Q2AdvancedAnnual report
「In the Internet Advertising Business, the initiatives undertaken to date have begun to produce results, with new market development, including the acquisition of major overseas gaming customers, making a significant contribution to revenue in the Ad Network, Video Advertising, and Affiliate businesses. In the Media Solutions Business, which provides solutions to maximize media-side revenue, successful new customer development through sales activities leveraging products, operational expertise, and the customer base built up to date resulted in approximately 2-fold year-on-year growth in revenue, the number of active partners, and the number of spots. In addition, the App Operations Business continued to contribute to revenue, supported by strong new customer acquisition.」
The Company disclosed the acquisition of major overseas gaming customers, new customer development in the Media Solutions Business, approximately 2-fold year-on-year growth in the number of active partners and spots, and the acquisition of new app customers as specific progress. - FY2019RestatedAnnual report
「Our Group will improve advertising delivery technologies involving statistical processing and machine learning, purchase advertising inventory efficiently based on extensive user data, and work to provide more competitive advertising delivery services.」
The Company continues to improve advertising delivery performance through the use of statistical processing, machine learning, and user data as a measure to strengthen the competitiveness of the advertising business. - FY2019-Q3WorsenedAnnual report
「In October 2018, we also launched an outstream video advertising service in the Ad Network Business, and made the video advertising business a priority area alongside the existing video advertising business, "maio." Although the Video Advertising Business and Affiliate Business were showing signs of recovery during the third quarter of the current consolidated fiscal year, revenue declined because the reduction in large advertising budgets in the Agency Business had an impact.」
While launching a new service with video advertising as a priority area, the Internet Advertising Business posted revenue of ¥10,186.752 million for the first 3 quarters, or 85.9% of the same period of the previous year, and segment profit of ¥465.167 million, or 40.9%, resulting in lower revenue and profit due to the reduction in large advertising budgets in the Agency Business. - FY2019-Q2RestatedAnnual report
「Against this business backdrop, our Group worked to further enhance corporate value as an Internet marketing company centered on 2 segments, strengthening user acquisition in the Consumer Business and improving advertising effectiveness to enhance competitiveness in the Internet Advertising Business.」
The Company continues to pursue improved advertising effectiveness as a measure to strengthen the competitiveness of the Internet Advertising Business. - FY2019-Q1RestatedAnnual report
「Against this business backdrop, our Group worked to strengthen user acquisition in the Consumer Business and improve advertising effectiveness to enhance competitiveness in the Internet Advertising Business.」
The policy of improving advertising effectiveness as a measure to strengthen the competitiveness of the Internet Advertising Business continues. - FY2018AdvancedAnnual report
「Our Group will work to improve the accuracy of attribute data used in advertising delivery optimization technologies involving statistical processing and machine learning, and to improve the competitiveness of advertising delivery by delivering highly effective advertising based on extensive user data.」
The Company identified statistical processing, machine learning, improved attribute-data accuracy, and the use of user data as measures to improve advertising effectiveness. Revenue from the Internet Advertising Business was ¥15,846.250 million, while segment profit was ¥1,394.589 million. - FY2018-Q3AdvancedAnnual report
「In the Ad Network Business, we worked to expand revenue by developing new customers, providing advertising inventory based on advertising performance data, and developing new products through collaboration with partners.」
The Company continued developing new customers, providing advertising inventory, and developing new products with partners. Revenue from the Internet Advertising Business was ¥11,864.801 million, or 108.6% of the same quarter of the previous year. - FY2018-Q2AdvancedAnnual report
「In the Ad Network Business, we worked to expand revenue by developing new customers, providing advertising inventory based on advertising performance data, and developing new products through collaboration with partners.」
The Company disclosed new customer development, provision of advertising inventory, and new product development with partners as specific measures. Revenue from the Internet Advertising Business was ¥8,169.785 million, or 117.0% of the same quarter of the previous year. - FY2017RestatedAnnual report
「Against this business backdrop, our Group continued to focus on strengthening the Ad Network-related Business, working to maximize advertising effectiveness for advertisers and revenue for media companies.」
The continued focus is on strengthening the Ad Network-related Business and demonstrating the aim of maximizing value for both advertisers and media companies. - FY2017-Q3RestatedAnnual report
「Against this business backdrop, our Group continued to focus on strengthening the Ad Network-related Business, working to maximize advertising effectiveness for advertisers and revenue for media companies.」
The continued focus is on strengthening the Ad Network-related Business and maximizing value for both advertisers and media companies. - FY2017-Q2RestatedAnnual report
「Against this business backdrop, our Group continued to focus on strengthening the Ad Network-related Business, working to maximize advertising effectiveness for advertisers and revenue for media companies.」
The continued focus is on strengthening the Ad Network-related Business and maximizing value for both advertisers and media companies. - FY2017-Q1RestatedAnnual report
「Against this business backdrop, our Group continued to focus on strengthening the Ad Network-related Business, working to maximize advertising effectiveness for advertisers and revenue for media companies.」
The continued focus is on strengthening the Ad Network-related Business and maximizing value for both advertisers and media companies. - FY2016RestatedAnnual report
「Against this business backdrop, our Group continued to focus on strengthening the Ad Network-related Business, working to maximize advertising effectiveness for advertisers and revenue for media companies.」
The continued focus is on strengthening the Ad Network-related Business and maximizing value for both advertisers and media companies. - FY2016-Q3RestatedAnnual report
「Against this business backdrop, our Group continued to focus on strengthening the Ad Network-related Business, working to maximize advertising effectiveness for advertisers and revenue for media companies.」
The continued focus is on strengthening the Ad Network-related Business and maximizing value for both advertisers and media companies. - FY2016-Q2RestatedAnnual report
「Against this business backdrop, our Group continued to focus on strengthening the Ad Network Business, working to maximize advertising effectiveness for advertisers and revenue for media companies.」
The continued focus is on strengthening the Ad Network Business and maximizing value for both advertisers and media companies. - FY2016-Q1RestatedAnnual report
「Against this business backdrop, our Group continued to focus on strengthening the Ad Network Business, working to maximize advertising effectiveness for advertisers and revenue for media companies.」
The continued focus is on strengthening the Ad Network Business and maximizing value for both advertisers and media companies. - FY2015First statedAnnual report
「To achieve stable and sustained growth in the Ad Network Business, our core business, we worked to expand the number of advertisers and media outlets (partner sites), as well as further improve business performance, by creating value through new advertising methods, improving usability and service quality, and differentiating ourselves from competitors.」
The measures identified for growing the core business are advertising methods, usability, quality, differentiation, and expansion of the number of advertisers and media outlets.