Strengthening User Acquisition in the Consumer Business

「During the current consolidated fiscal year, the company expanded payment services to improve customer convenience and conducted promotional activities to acquire new customers, including TV commercials. It also promoted greater customer engagement through the Furunavi app and other channels and strengthened collaboration with municipalities. As a result, the repeat rate remained stable, while donation receipts and revenue remained strong and reached record highs.」

「During the interim consolidated accounting period, the amount accepted in donations reached a record high, exceeding that of the same period of the previous year, despite the expected impact of revisions to the points incentive regulations. In response to changes in the operating environment, the Group promoted initiatives to improve customer engagement using the Furunavi app and strengthened collaboration with municipalities in addition to promotions such as TV commercials. It also made steady progress in strengthening its business base to expand market share.」

「To achieve the 20% market share target for securing a competitive advantage, the company actively implemented continued promotions and initiatives to improve customer engagement through the Furunavi app, which had surpassed 720,000 cumulative downloads. The amount accepted in donations, the number of donations and membership all grew steadily year on year.」

「The Furunavi app, which is designed to increase customer engagement, has been well received, with cumulative app downloads exceeding 500,000 approximately 2 months after launch.」

「These initiatives contributed to expanding the customer base and increasing repeat users, and the number of donations and membership grew steadily year on year.」

「In the related Furunavi Travel business, the number of partner facilities, including accommodation and dining facilities, expanded to approximately 2.3 times the level of the same month of the previous year, while experience-based rewards were also steadily expanded. By improving the user experience, the company encouraged continued customer use. These initiatives contributed to expanding the customer base and increasing repeat users, and the number of donations and membership grew steadily year on year.」

「As the hometown tax donation market continued to grow steadily, Furunavi, the Group's core hometown tax donation business, worked toward its target of a 20% market share to secure a competitive advantage by expanding proprietary rewards, broadening its customer base and increasing repeat users through promotions, and improving customer convenience through the introduction of a cart function. The number of donations and membership grew steadily year on year.」

「For Furunavi, the Group's core hometown tax donation business, the Group is working toward its target of a 20% market share to secure a competitive advantage, through various promotional measures, improvements in satisfaction with use of the portal site, and acquisition of new members and increases in repeat users through expanded proprietary rewards. Against this backdrop, the spread of donations supporting marine products through the hometown tax donation system and increased awareness resulting from media coverage prompted by a notice from the Ministry of Internal Affairs and Communications generated new customers and brought donations forward, creating a special demand surge in the market. As a result, key metrics, including the number of donations received, substantially exceeded expectations, and revenue and segment profit both increased significantly year on year.」

「For Furunavi, the Group's core hometown tax donation business, the market continued to grow steadily as awareness of the hometown tax donation system increased and the system became established as a social practice. To secure a competitive advantage and capture market share at an early stage, the Group is working to acquire new customers and increase repeat users. Measures included promotions to improve customer satisfaction, improvements in satisfaction with use of the portal site, expansion of contracted municipalities and rewards, and expansion of proprietary rewards involving dining and travel.」

「For Furunavi, the Group's core hometown tax donation business, the market continued to grow steadily as awareness of the hometown tax donation system increased and the system became established as a social practice. To further expand market share, the Group implemented promotional measures to acquire new customers and increase repeat users, as well as expanded proprietary rewards. As a result, all key metrics, including the number of donations received, remained strong, resulting in year-on-year revenue and profit growth.」

「For Furunavi, the Group's core hometown tax donation business, the market continued to grow steadily as awareness of the hometown tax donation system increased and the system became established as a social practice. Efforts to expand market share ahead of the year-end peak demand period, promotional measures to acquire new customers and expansion of proprietary rewards proved effective. All key metrics, including the number of donations received, remained strong, resulting in year-on-year revenue and profit growth.」

「In the consumer business, the Group operates Furunavi, its hometown tax donation business, as well as the related travel, restaurant PR and points service businesses. In Furunavi, the Group's core business, the market continued to grow steadily as awareness of the hometown tax donation system increased and the system became established as a social practice. New member acquisition initiatives, expansion of proprietary rewards in the travel and restaurant PR businesses, and measures to improve user convenience proved effective, resulting in membership and the number of donations received substantially exceeding those of the same period of the previous year, and revenue growth year on year.」

「For Furunavi, the Group's core hometown tax donation business, the market continued to grow as awareness of the system expanded and demand increased as people stayed home. In addition, increases in the number of contracted municipalities and listed rewards, TV commercials, new member acquisition initiatives using web advertising and initiatives to stimulate demand among repeat users increased both membership and the number of donations. The business has continued to grow sustainably and steadily.」

「In the core Furunavi hometown tax donation business, the company increased membership numbers and the number of donations, and the amount of donations accepted substantially exceeded the previous year's level. This reflected continued market growth as awareness of the system increased, as well as initiatives to acquire new members and stimulate demand among repeat users through more contracted municipalities and donor benefits, TV commercials, and web advertising including social media.」

「For Furunavi, the Group's core hometown tax donation business, the market entered a period of stable growth as awareness of the hometown tax donation system increased. Efforts to expand the system's penetration and the customer base, including increasing the number of contracted municipalities and rewards, broadcasting TV commercials and implementing new member acquisition initiatives and re-engagement initiatives targeting repeat users in line with seasonal market factors, increased both membership and the number of donations. The amount accepted in donations substantially exceeded that of the same period of the previous year.」

「For Furunavi, the Group's core hometown tax donation business, market growth driven by greater awareness of the hometown tax donation system, together with increases in the number of contracted municipalities and rewards, TV commercials and other new member acquisition initiatives and re-engagement initiatives targeting repeat users, increased both membership and the number of donations. The amount accepted in donations substantially exceeded that of the same period of the previous year.」

「In addition, increases in the number of contracted municipalities and rewards, TV commercials and other new member acquisition initiatives, re-engagement initiatives targeting repeat users and collaborative promotions with Yahoo! JAPAN proved effective, increasing both membership and the number of donations. The amount accepted in donations substantially exceeded that of the same period of the previous year.」

「For Furunavi, the Group's core hometown tax donation business, market growth driven by greater awareness of the hometown tax donation system, together with TV commercials and other new member acquisition initiatives, re-engagement initiatives targeting repeat users and collaborative promotions with Yahoo! JAPAN, increased both membership and the number of donations. The amount accepted in donations exceeded that of the same quarter of the previous year.」

「For Furunavi, the Group's core hometown tax donation business, the market grew as awareness of the hometown tax donation system increased. In addition, TV commercials timed to seasonal market factors that increase demand in December, the deadline for applying for the donation deduction, incentive promotions to acquire new members and re-engagement initiatives targeting repeat users increased both membership and the number of donations, and the amount accepted in donations substantially exceeded that of the same quarter of the previous year.」

「In addition, new members were acquired and re-engagement initiatives targeting repeat users were implemented through proactive promotions, increasing both membership and the number of donations. The donation amount substantially exceeded that of the same quarter of the previous year.」

「Proactive promotions, strategic advertising such as TV commercials and re-engagement initiatives targeting repeat users proved effective, increasing membership and the number of donations, with performance substantially exceeding the initial plan.」

「For Furunavi, the Group's core hometown tax donation business, we conducted proactive promotions, including demand-generation campaigns and re-engagement initiatives targeting repeat users.」

「For Furunavi, the Group's core hometown tax donation business, we actively pursued TV commercials and other advertising timed to seasonal market factors that increase demand in December, the deadline for applying for the donation deduction, as well as proprietary incentive promotions and re-engagement measures for repeat users.」

「The Group considers increasing the number of users and improving service satisfaction in the consumer business to be important issues for expanding performance. We have continued to conduct proactive advertising and promotional activities to acquire users, as well as initiatives to direct users between the Group's services. Going forward, we will continue to conduct broad-based activities targeting non-users of the Group's services, while improving service quality to increase user retention.」

「Membership remained solid, due to the seasonal concentration of donations in December, the deadline for applying for the donation deduction, and the impact of strategic advertising such as TV commercials timed to coincide with this seasonal factor.」

「For Furunavi, the Group's core hometown tax donation business, donations from donors increased significantly, driven by the Ministry of Internal Affairs and Communications' September 2018 notice on reviewing rewards, seasonal market factors that increase demand in December, the deadline for applying for the hometown tax donation deduction, and the effects of advertising such as TV commercials. Revenue and operating profit both increased.」

「Against this business backdrop, our Group worked to strengthen user acquisition in the Consumer Business and improve advertising effectiveness to enhance competitiveness in the Internet Advertising Business.」

「The Group considers increasing the number of users in the consumer business to be an important issue for expanding performance. We have continued to conduct proactive advertising and promotional activities to acquire users, as well as initiatives to direct users between the Group's services. Going forward, we will continue to conduct proactive advertising and promotional activities targeting non-users of the Group's services, while strengthening initiatives to direct users between the Group's services in order to enhance user acquisition.」