Difficulty Securing Internet Advertising Revenue Due to Economic Deterioration
First written in FY2019. 8 of 17 entries say "Worsened", first in FY2020. Latest entry: 2026-09-10.
i-mobile moved to the "Worse" side of this theme in 2022, 1 year before the typical company in this theme (2023).
The whole theme swung hardest in 2020: 8 of 25 companies on the "Worse" side.
3 other companies' latest entry also says "Worsened".
- FY2026-H1WorsenedAnnual report
「However, as the mainstream formats for internet advertising changed alongside global changes in people’s behavior and consumption patterns, growth in the ad network advertising market slowed relatively, significantly affecting the company’s business.」
Regarding the generation of revenue from internet advertising, the company states that slower growth in the ad network market due to changes in advertising formats has significantly affected its business. - 2026-03-12WorsenedFinancial results presentation
「Declines in revenue and profit caused by weakness in the ad network business」
The Internet Advertising business recorded year-on-year revenue declines and an operating loss for the cumulative second quarter. - FY2025-H1WorsenedAnnual report
「However, global changes in people’s behavior and consumption patterns have significantly affected advertising rates and the company’s core ad network business, and the situation remains uncertain.」
The company continued to recognize that weak advertising rates resulting from changes in people’s behavior and consumption patterns were significantly affecting its ad network business, and segment profit declined 70.2% year on year. - FY2024WorsenedAnnual report
「However, changes in people's behavior and consumption patterns worldwide have significantly affected the company's core ad network business, including through weak advertising rates, and conditions remain uncertain.」
Weak advertising rates and lower advertising budgets among major customers and across the industry significantly affected earnings generation in the core ad network business, resulting in lower revenue and earnings for the full year. - FY2024-Q3WorsenedAnnual report
「Meanwhile, the decline in advertising budgets among the company’s major customers and across the industry continued to have a significant impact on revenue from its ad network business, resulting in lower revenue and segment profit year on year.」
The impact of lower advertising budgets among major customers and across the industry remained significant. The internet advertising business reported revenue of ¥2,112 million and segment profit of ¥316 million, with both revenue and earnings down year on year. - FY2024-Q2WorsenedAnnual report
「However, global changes in people’s behavior and consumption patterns have significantly affected advertising rates and the company’s core ad network business, and the situation remains uncertain.」
The company states that weak advertising rates resulting from changes in people’s behavior and consumption patterns have significantly affected its core ad network business. - FY2024-Q1RestatedAnnual report
「However, the current macroeconomic environment remains uncertain, affected by changes in people’s behavior and consumption patterns and weak advertising rates due to external factors.」
The company continues to identify changes in people’s behavior and consumption patterns and weak advertising rates due to external factors as factors contributing to the challenging advertising revenue environment. - FY2023MaterialisedAnnual report
「However, the current macroeconomic environment remains uncertain, partly due to changes in people’s behavior and consumption patterns and market maturation, with advertising demand showing a declining trend.」
The decline in advertising demand has continued, with the impact of the risk to earnings generation emerging as lower revenue and earnings in the internet advertising business in FY2023. - FY2023-Q2RestatedAnnual report
「However, the current macroeconomic environment remains uncertain, partly due to changes in people’s behavior and an uncertain social environment, with advertising demand showing a declining trend.」
The company continues to identify the declining trend in advertising demand, against a backdrop of changes in people’s behavior and an uncertain social environment, and the challenging advertising revenue environment. - FY2023-Q1MaterialisedAnnual report
「However, advertising demand has recently declined, partly due to changes in people’s behavior and an uncertain social environment, indicating a trend of weakening growth momentum.」
Advertising demand has actually declined against a backdrop of changes in people’s behavior and an uncertain social environment, with the impact emerging as slower growth in the advertising market and lower revenue and earnings in the internet advertising business. - FY2022RestatedAnnual report
「In recent years, the internet advertising market has expanded rapidly as a result of the spread of the internet and rapid technological innovation. The company expects this trend to continue, but regulations, including growing public concern over the protection of personal information and stricter advertising review standards, and an economic downturn caused by a decline in the market economy may prevent it from securing the revenue initially anticipated and may affect the business and performance of the group.」
While the advertising market is expected to expand, the company continues to face the risk of falling short of its earnings targets due to personal information protection requirements, advertising review regulations and an economic downturn. - FY2021RestatedAnnual report
「In the internet advertising market, the decline in advertisers caused by COVID-19 temporarily affected revenue, including through lower advertising display rates (CPMs), but the market has recovered to near pre-pandemic levels.」
The company describes the deterioration in the revenue environment caused by a decline in advertisers and lower CPMs, while explaining that the market has recovered to near pre-pandemic levels. - FY2021-Q3RestatedAnnual report
「The internet advertising market remains challenging as intensifying competition and a decline in advertisers due to the spread of COVID-19 have led to lower advertising display rates (CPMs).」
The company continues to describe the challenging advertising revenue environment caused by intensifying competition, a decline in advertisers due to COVID-19 and lower CPMs. - FY2020WorsenedAnnual report
「Regulations, including growing public concern over the protection of personal information and stricter advertising review standards, as well as an economic downturn caused by a decline in the market economy, may prevent the company from securing the revenue initially anticipated and may affect the business and performance of the group.」
In addition to an economic downturn, the company explicitly identifies failure to achieve projected revenue due to tighter regulations on personal information protection and advertising reviews, broadening the scope of its risk factors. - FY2019First statedAnnual report
「The company expects this trend to continue, but an economic downturn may prevent it from securing the revenue initially anticipated, potentially affecting the business and performance of the group.」
While assuming continued expansion of the internet advertising market, the company identifies failure to achieve projected revenue due to an economic downturn as a separate risk.