Expansion of the smartphone app business through making オーテ a subsidiary

「In the App Operations business, we are diversifying the revenue models of existing titles and expanding our customer base and market through collaboration with other companies in the point-reward market and by developing overseas markets. Revenue remains firm.」

「In the app operations business, the company is promoting diversification of its revenue model and expansion of its customer base and markets by developing the points-for-actions market through collaboration with other companies and developing overseas markets, contributing to revenue.」

「In the app operations business, in addition to releasing new titles in the “Puzzle de Sweepstakes” series, the company focused on improving customer retention by conducting collaboration campaigns with companies in other industries and the “Let’s Guess Your Dream! Super Sweepstakes Festival.”」

「The smartphone game apps combining high-quality puzzles with an attractive sweepstakes system have surpassed 17 million cumulative downloads.」

「In the app operations business, the company strengthened the release of new titles through collaboration with other companies in addition to developing its operating environment, achieving its original plan of releasing 4 new titles by the end of the cumulative third quarter of the current consolidated fiscal year. In addition, by focusing on measures to improve user retention and acquire new users, including the introduction of “exchange coins,” revenue is on a recovery trend.」

「In the app operations business, in addition to developing an environment to strengthen its revenue base, the company stepped up the release of new titles through collaboration with other companies. It also focused on initiatives to improve user retention and acquire new users, including tie-ups with popular characters and the “Super Sweepstakes Festival.”」

「To restore revenue in the app operations business, the company developed an environment that can shorten development periods, thereby increasing the number of new titles and enabling the simultaneous release of Android and iOS versions.」

「In the app operations business, including オーテ, the company has been developing an environment that can shorten development periods in order to restore revenue by increasing the number of new titles, and has established a structure enabling the simultaneous release of Android and iOS versions.」

「In the app operations business, the company released the iOS version of “Solitaire de Sweepstakes” in March and is developing an environment aimed at increasing the number of new titles, including by shortening development periods, in an effort to restore revenue.」

「In the app operations business, the company released the Android version of “Solitaire de Sweepstakes” in September and then began accepting advance registrations for the iOS version, among other efforts to secure revenue from new services.」

「The app operations business, where the release of new titles was delayed, also reported lower revenue and lower profit.」

「By leveraging the marketing expertise it has developed, the company has substantially increased revenue and offers multiple smartphone game apps combining puzzles with a sweepstakes system. The smartphone game apps combining high-quality puzzles with an attractive sweepstakes system have surpassed 12 million cumulative downloads.」

「In the app operations and media solutions businesses, both growth-enhancement areas, the company successfully captured demand that increases around advertisers’ fiscal year-end periods and acquired major customers, allowing performance to remain solid.」

「In the app operations business, a growth-enhancement area, active users declined temporarily as the COVID-19 pandemic eased, but revenue per user improved through optimization of monetization opportunities, and performance remained strong.」

「In the app operations business, performance remained strong, driven by active advertising promotions to acquire new customers.」

「This is a business that plans, develops and operates smartphone apps, centered on the “Puzzle de Sweepstakes” series operated by オーテ株式会社, which was acquired in August 2019. By leveraging the marketing expertise it has developed, the company has substantially increased revenue and offers multiple smartphone game apps combining puzzles with a sweepstakes system. The smartphone game apps combining high-quality puzzles with an attractive sweepstakes system have surpassed 10 million cumulative downloads.」

「In the app operations business, improved advertising efficiency and active advertising investment led to steady new customer acquisition, and results continued to be strong.」

「In the Media Solutions business, a strategic investment area, revenue expanded as the number of partners increased steadily. In the app operations business, improved advertising efficiency and active advertising investment led to steady new customer acquisition, and results remained strong.」

「In the app operations business, a strategic investment area, improved advertising efficiency and strong new customer acquisition through advertising investment continued to contribute to earnings.」

「In the app operations business, a strategic investment area, successful new customer acquisition through active advertising investment, together with the ad network business, contributed to earnings as people spent more time on the Internet while refraining from going out.」

「During the first quarter of the current consolidated fiscal year, the company acquired shares of オーテ株式会社 and made it a consolidated subsidiary. Business combination date: 9 August 2019. Voting rights acquired: 100%. Acquisition cost: ¥500.000 million. During the cumulative first-quarter period of the current consolidated fiscal year, the Media Solutions business, Affiliate business and app operations business acquired through the acquisition of オーテ株式会社, all focus areas, contributed to revenue.」

「The company decided to make オーテ株式会社 a subsidiary after determining that the initiative would contribute significantly to the medium- to long-term enhancement of the Group's corporate value. Based on the knowledge and experience the Group has developed in its Internet advertising business, the initiative is intended to improve the profitability and diversify the revenue generated from in-app advertising in apps owned by オーテ株式会社, strengthen advertising operations for acquiring new users and expand the service infrastructure, thereby creating further growth opportunities.」