Support for Local Governments and Communities through a Hometown Tax Donation Website

「The group is working to expand the number of municipalities under contract and its membership base through initiatives to raise awareness of the "Furunavi" brand and promotional activities. It is also expanding experiential rewards, including original dining and lodging offerings developed jointly with municipalities, while promoting the provision of hometown tax donation administrative outsourcing services to strengthen collaboration with municipalities.」

「The company launched Furunavi Travel Reservations, its proprietary service that provides hometown tax donations and accommodation reservations as an integrated process, allowing users to reserve and pay for travel using hometown tax donations seamlessly. The company is working to further improve customer convenience.」

「The company also launched a hometown tax donation administrative outsourcing service and is strengthening its cooperation with municipalities by supporting operational efficiency and cost reductions, as well as strengthening the promotion of municipalities' attractions.」

「In the related Furunavi Travel business, the number of partner facilities, including accommodation and restaurants, expanded to approximately 2.3 times the previous year's level, and the number of experiential donor benefits also increased steadily. The company is promoting continued customer use by improving the user experience.」

「In the hometown tax donation business, which helps address social issues including the revitalization of local industries, the company promoted recognition of the Furunavi brand and promotional activities, increased the number of contracted municipalities and members, and worked to expand proprietary experiential donor benefits involving dining and accommodation through co-creation with municipalities.」

「In the hometown tax donation business, which helps address social issues including the revitalization of local industries, the company promoted recognition of the Furunavi brand and promotional activities, increased the number of contracted municipalities and members, and worked to expand proprietary experiential donor benefits involving dining and accommodation through co-creation with municipalities.」

「In the hometown tax donation business, which helps address social issues including local revitalization, the company promoted recognition of the Furunavi brand and promotional activities, increased the number of contracted municipalities and members, and worked to expand proprietary experiential donor benefits involving dining and accommodation through co-creation with municipalities.」

「In the core Furunavi hometown tax donation business, stable market growth continued as awareness of the hometown tax donation system increased and the system became established as a social practice. Initiatives to acquire new members, expand proprietary donor benefits in the Travel and restaurant promotion businesses, and improve user convenience were effective, resulting in membership numbers and the number of donations accepted substantially exceeding the previous year's levels and revenue increasing year on year.」

「In the hometown tax donation business, which helps address social issues including local revitalization, the company promoted recognition of the Furunavi brand and promotional activities, increased the number of municipalities with which it transacts, and strengthened proprietary experiential donor benefits involving dining and accommodation through co-creation with municipalities. As a result, annual segment revenue increased substantially to ¥9,916 million (128.6% year on year), and segment profit to ¥2,495 million (126.4% year on year).」

「In the core Furunavi hometown tax donation business, the company increased membership numbers and the number of donations, and the amount of donations accepted substantially exceeded the previous year's level. This reflected continued market growth as awareness of the system increased, as well as initiatives to acquire new members and stimulate demand among repeat users through more contracted municipalities and donor benefits, TV commercials, and web advertising including social media.」

「In the core Furunavi hometown tax donation business, the company worked to support the continued growth of a market that had entered a period of stable growth as awareness of the hometown tax donation system increased. It also expanded its customer base and promoted adoption of the system by increasing the number of contracted municipalities and donor benefits, airing TV commercials timed to seasonal market factors, acquiring new members and encouraging recall among repeat users. As a result, both membership numbers and the number of donations increased, and the amount of donations accepted substantially exceeded the previous year's level. In the related Travel and restaurant promotion businesses, the number of contracted municipalities offering donor benefits involving dining and accommodation also increased steadily. In addition, the company began handling electricity donor benefits that can be used to pay electricity bills when electricity generated from renewable energy is used. It also added NTT DOCOMO's "d POINT" as a new redemption option for Furunavi Coins, which can be exchanged for various point services usable for cashless payments, to further improve customer convenience.」

「In the Furunavi hometown tax donation business, which helps address social issues including the revitalization of local communities, the company sought to capitalize on the market's entry into a growth phase, increase the number of municipalities with which it transacts, plan experiential donor benefits involving dining and accommodation through co-creation with municipalities, and promote related businesses.」

「In the Furunavi hometown tax donation business, which helps address social issues including the revitalization of local communities, the company sought to capitalize on the market's growth phase, increase the number of municipalities with which it transacts, plan experiential donor benefits involving dining and accommodation through co-creation with municipalities, and promote related businesses.」

「In the Furunavi hometown tax donation business, which helps address social issues including the revitalization of local communities, the company sought to capitalize on the market's growth phase, increase the number of municipalities with which it transacts, plan experiential donor benefits involving dining and accommodation through co-creation with municipalities, and promote related businesses.」

「In the Travel business and the restaurant promotion business, the company also increased the number of contracted municipalities offering experiential donor benefits involving dining and accommodation. As a result, revenue for the six months ended the second quarter increased substantially to ¥6,268 million (181.8% year on year), and segment profit to ¥2,007 million (176.6% year on year).」

「In the Furunavi hometown tax donation business, the company increased transactions with municipalities that actively engage in internet marketing and promoted the planning of donor benefits and related businesses through co-creation with municipalities.」

「For the core Furunavi hometown tax donation business, active promotion, strategic advertising including TV commercials and initiatives to encourage repeat users were effective, increasing membership numbers and the number of donations, and resulting in performance substantially exceeding the initial plan.」

「Meanwhile, the increase in recognition of the Furunavi brand resulting from TV commercials conducted in the previous quarter contributed to a 39.4% year-on-year increase in the number of donations, or approximately 3.6 times the level two years earlier. Membership numbers and the number of contracted municipalities also increased steadily, resulting in revenue and operating profit substantially exceeding the targets for the quarter under the full-year consolidated earnings forecast announced on 12 March 2020.」

「These measures were effective. Although there was a decline after the special rush-demand benefit associated with the introduction of the designated system for hometown tax donations disappeared, the company increased its share of branded internet searches by 26% year on year and improved recognition of the Furunavi brand. As a result, the number of donations increased 35% year on year, or approximately 4.5 times the level two years earlier, and both revenue and operating profit exceeded expectations.」

「In the Furunavi hometown tax donation business, the company worked to expand the site by increasing contracts with municipalities and launching Furunavi Catalog, a service that improves convenience by allowing users to choose donor benefits later, at their convenience.」

「As a result, for the consolidated fiscal year, strong performance in the core Furunavi hometown tax donation business resulted in revenue of ¥8,015 million (332.2% year on year) and segment profit of ¥2,314 million (339.8% year on year).」

「For the core Furunavi hometown tax donation business, membership numbers remained firm as donations concentrated in December, the deadline for applying for the donation deduction, due to seasonal factors, and as strategically timed TV commercials and other advertising took effect. In addition, donation amounts increased substantially amid changes in market conditions, including increased rush demand before the legal revision scheduled for June 2019 following the Ministry of Internal Affairs and Communications' September 2018 notice on reviewing donor benefits. As a result, for the nine months ended the third quarter, strong performance in the core Furunavi hometown tax donation business drove revenue to a record high of ¥7,499 million (415.2% year on year) and segment profit to ¥2,854 million (500.7% year on year).」

「For the core Furunavi hometown tax donation business, donation amounts from donors increased substantially, and revenue and operating profit increased, due to the September 2018 notice from the Ministry of Internal Affairs and Communications on reviewing donor benefits, seasonal market factors that increase demand in December, the deadline for applying for the hometown tax donation deduction, and the impact of advertising such as TV commercials. As a result, for the six months ended the second quarter, strong performance in the core Furunavi hometown tax donation business drove revenue to a record high of ¥5,459 million (474.3% year on year) and segment profit to ¥1,926 million (417.0% year on year).」

「For the core Furunavi hometown tax donation business, revenue and operating profit increased following a substantial increase in donation amounts from donors, exceeding the initial forecast, amid the Ministry of Internal Affairs and Communications' September 2018 notice on reviewing donor benefits. As a result, for the first quarter of the fiscal year, strong performance in the core Furunavi hometown tax donation business drove revenue to a record high of ¥1,737 million (731.8% year on year) and segment profit to ¥915 million (2,317.9% year on year).」

「As a result, for the consolidated fiscal year, strong performance in the core Furunavi hometown tax donation business resulted in revenue of ¥2,412 million (220.8% year on year) and segment profit of ¥681 million (304.9% year on year).」

「In the hometown tax donation business, donation amounts progressed steadily through proprietary services including Furunavi Premium, a hometown tax donation agency service for high-value donors, and Furunavi Gourmet Points and Furunavi Travel, which award donors points as benefits based on their donation amounts.」

「Through the site, the company supports the revitalization of municipalities by promoting local areas and encouraging the use of the hometown tax donation system.」

「In addition, growth in revenue from the video advertising business maio, the hometown tax donation business Furunavi and the affiliate business contributed to increases in revenue, operating profit, ordinary profit and quarterly net profit attributable to owners of the parent, all of which exceeded the corresponding figures for the same quarter of the previous year.」

「Growth in revenue from the video advertising business maio, the hometown tax donation business Furunavi and the affiliate business contributed to increases in operating profit, ordinary profit and quarterly net profit attributable to owners of the parent, all of which exceeded the corresponding figures for the same quarter of the previous year.」

「In November 2015, the company launched "Furunavi Premium," a hometown tax donation agency service for high-value donors. In addition, in August 2016 it launched "Furunavi Gourmet Points," a new service derived from Furunavi and Furunavi Premium.」

「The company operates "Furunavi," a dedicated hometown tax donation site designed to promote the adoption of the hometown tax donation system for municipalities. Through the site, it supports the revitalization of municipalities by promoting local areas and encouraging the use of the hometown tax donation system.」