Decline in customer-list data acquisition and reliance on promotional activities
First written in FY2016. 3 of 4 entries say "Restated". Latest entry: FY2023.
29 other companies' latest entry also says "Restated".
- FY2023RestatedAnnual report
「However, following the revision of the Personal Information Protection Act, the use of customer-list data has been trending lower. If the Group cannot obtain sufficient orders through other customer-acquisition methods while new customer-list data is difficult to obtain, this could affect its financial position and operating results.」
The disclosure continues to identify the risk of an impact on business performance if reduced use of customer-list data is not offset by sufficient orders from alternative customer-acquisition methods. - FY2022RestatedAnnual report
「If the number of customer-list records obtained from list brokers falls sharply or the cost of obtaining such data rises substantially, this could affect the financial position and operating results of the Group.」
The disclosure continues to identify the risk of reliance on promotional activities due to a decline in the number of customer-list records acquired and higher acquisition costs. - FY2017RestatedAnnual report
「Orders generated through direct-mail campaigns and telephone promotions account for approximately 40% of all orders」
The disclosure continues to state that promotions based on customer-list data account for approximately 40% of orders and that reliance is expected to be reduced through the community website ChouChou. - FY2016First statedAnnual report
「Orders generated through direct-mail campaigns and telephone promotions account for approximately 40% of all orders, but the number of customer-list records available since the Personal Information Protection Act came into force has been trending lower.」
The disclosure indicates that a decline in customer-list data and higher acquisition costs could affect business performance.