Pressure on Kimono Profit from Higher Advertising and Event-Related Expenses
First written in FY2018-Q2. 10 of 13 entries say "Materialised", first in FY2018-Q2. Latest entry: FY2025.
Ichikura moved to the "Worse" side of this theme in 2017.
0 other companies' latest entry also says "Mitigated".
- FY2025MitigatedAnnual report
「As orders remained firm partly as a result of strengthened advertising, revenue in the traditional Japanese clothing business for the fiscal year was ¥15,270 million, up 1.5% year on year. Segment profit was ¥1,014 million, up 53.7% year on year.」
Although advertising was strengthened, segment profit in the kimono business increased 53.7% year on year, and the impact of profit pressure from advertising and other expenses eased compared with the previous fiscal year’s results. - FY2025-H1MaterialisedAnnual report
「Segment loss was ¥151.589 million due to measures including increased advertising to acquire orders.」
While increasing advertising to acquire orders, the kimono business reported a segment loss of ¥151.589 million, and the pressure on profit from sales promotion-related expenses was reflected in results. - FY2024MaterialisedAnnual report
「Segment profit was ¥660.075 million, down 22.1% year on year, due to higher personnel expenses resulting from the planned increase in wage levels and aggressive spending on advertising to acquire orders.」
Higher personnel expenses resulting from increased wage levels and aggressive spending on advertising were reflected in the full-year results as a 22.1% decline in segment profit in the kimono business. - FY2024-Q3MaterialisedAnnual report
「As planned from the beginning of the fiscal year, increased personnel expenses associated with raising wage levels and the active investment of advertising expenses to secure orders resulted in segment profit of ¥594 million, down 16.6% year on year.」
Higher personnel expenses resulting from increased wage levels and aggressive spending on advertising continued, and segment profit in the kimono business declined 16.6% year on year. The pressure on profit from sales promotion-related and other expenses was reflected in the quarter’s results. - FY2024-Q2MaterialisedAnnual report
「Segment loss was ¥19.808 million due to higher personnel expenses resulting from the planned increase in wage levels and aggressive spending on advertising to acquire orders.」
Continued higher personnel expenses resulting from increased wage levels and aggressive spending on advertising were reflected in the quarter’s results as factors behind the ¥19.808 million segment loss in the kimono business. The loss deteriorated from segment profit of ¥100.003 million in the same quarter of the previous year, but narrowed from the loss of ¥100.761 million in the previous quarter. - FY2024-Q1MaterialisedAnnual report
「Segment loss was ¥100.761 million due to higher personnel expenses resulting from increased wage levels and aggressive spending on advertising to acquire orders, but improved by ¥58.707 million year on year.」
Higher personnel expenses resulting from increased wage levels and aggressive spending on advertising were reflected in the quarter’s results as factors behind the segment loss in the kimono business. However, the loss improved year on year. - FY2023MaterialisedAnnual report
「Segment profit was ¥847.176 million, down 19.7% year on year, partly due to aggressive spending on event-related expenses to acquire orders and recruitment expenses to attract students to classes.」
The pressure on profit from aggressive spending on event and student recruitment expenses was reflected in the full-year results as a 19.7% decline in segment profit in the kimono business. - FY2023-Q3MitigatedAnnual report
「The Company also actively incurred event-related expenses to secure orders and recruitment expenses to attract students to its classes, and worked to attract customers. As a result, revenue for the nine months ended the third quarter of the current fiscal year was ¥10,734 million, up 8.2% year on year, and segment profit was ¥713 million, up 42.7% year on year.」
Although aggressive investment in event-related and recruitment expenses continued, sales and segment profit in the kimono business exceeded the levels of the same period of the previous year, and the impact of profit pressure from sales promotion-related expenses eased year on year. - FY2023-Q2MitigatedAnnual report
「In terms of expenses, the Company aggressively invested in event-related expenses to acquire orders and recruitment expenses to attract students to classes. As a result, sales for the six months ended in the second quarter of the current consolidated fiscal year were ¥6,658.144 million, up 6.5% year on year, and segment profit was ¥100.003 million, compared with a segment loss of ¥79.990 million in the same period of the previous year.」
Although aggressive investment in event-related and recruitment expenses continued, the kimono business turned from a segment loss in the previous year to segment profit of ¥100.003 million, and the impact of profit pressure from sales promotion-related expenses eased year on year. - FY2023-Q1MaterialisedAnnual report
「Sales were ¥2,982.879 million, down 4.3% year on year, while segment loss was ¥159.469 million as a result of aggressive spending on event-related expenses to acquire orders and recruitment expenses to attract students to classes.」
As a result of aggressive spending on event-related expenses and recruitment expenses to attract students to classes, the kimono business reported a segment loss of ¥159.469 million, and the pressure on profit from sales promotion-related expenses was reflected in results for the quarter. - FY2022-Q2MaterialisedAnnual report
「Segment loss was ¥79.990 million due in part to the implementation of aggressive advertising planned for the future, but improved by ¥690.309 million year on year.」
While aggressive advertising was implemented, the kimono business reported a segment loss of ¥79.990 million, and the pressure on profit from advertising and other expenses continued to be reflected in results. However, the loss improved by ¥690.309 million year on year. - FY2020-Q3MaterialisedAnnual report
「Sales in the kimono business for the nine months ended in the third quarter of the current consolidated fiscal year were ¥10,154.333 million, up 9.5% year on year, but segment profit was ¥1,053.073 million, down 11.6% year on year, due to selling, general and administrative expenses incurred for aggressive advertising.」
Higher selling, general and administrative expenses resulting from advertising were reflected in the 11.6% year-on-year decline in segment profit in the kimono business. - FY2018-Q2MaterialisedAnnual report
「Segment profit was ¥374.040 million, down 13.7% year on year, due mainly to increases in advertising and event-related expenses.」
Higher costs associated with acquiring orders through advertising and events were reflected in the 13.7% year-on-year decline in segment profit in the kimono business.