Expansion of the “OTOCON MEMBERS Marriage Consultation Counter” for Casual Marriage-Minded Customers
First written in FY2017-Q1. 22 of 32 entries say "Advanced", first in FY2017-Q2. Latest entry: 2026-08-12.
No other company in this theme has enough history to compare yet.
- FY2026-H1AdvancedAnnual report
「The Shinjuku store opened in May and the Osaka store in September, resulting in a 39.4% year-on-year increase in the number of parties held and a 31.1% increase in party participants.」
OTOCON opened stores in Shinjuku and Osaka, resulting in a 39.4% year-on-year increase in parties held and a 31.1% increase in participants. - FY2025-H1Fewer parties held and participantsAnnual report
「At the same time, the Company reviewed the service offering and expanded OTOCON locations to increase points of contact with potential customers.」
Although OTOCON expanded its locations, the number of parties held during the interim period was 1,446 and participants totaled 15,479, below the year-earlier figures of 1,650 parties and 17,806 participants. - FY2024-Q3Fewer parties held and participantsAnnual report
「Parties held 3,607 4,517 893 757 726 2,376 Party participants 40,658 50,289 9,880 7,926 7,682 25,488」
Cumulative parties held in the third quarter totaled 2,376, and participants totaled 25,488, down from 3,607 parties and 40,658 participants in the same period of the previous year. - FY2024-Q2Fewer parties held and participantsAnnual report
「Parties held 2,592 4,517 893 757 1,650 Party participants 29,290 50,289 9,880 7,926 17,806」
Cumulative parties held in the second quarter totaled 1,650, and participants totaled 17,806, down from 2,592 parties and 29,290 participants in the same period of the previous year. Meanwhile, the report states that referrals from OTOCON to marriage counseling services remained stable. - FY2024-Q1Fewer events and participants due to a reduction in operating areasAnnual report
「At OTOCON, the number of events held and participants fell below the year-earlier levels due to a reduction in operating areas and other factors, while referrals to marriage counseling services remained steady.」
Matchmaking parties saw fewer events and participants due to a reduction in operating areas and other factors, shifting from the previous expansion strategy toward a smaller, efficiency-focused operation. Meanwhile, referrals to marriage counseling services remained steady. - FY2023AdvancedAnnual report
「495 new members joined marriage counseling services through referrals from matchmaking parties, up 24.4% from the previous fiscal year.」
The number of new members joining marriage counseling services through referrals from matchmaking parties reached 495, up 24.4% from the previous fiscal year. - FY2023-Q3AdvancedAnnual report
「Although participants declined after October as the number of events held was narrowed, earnings were maintained at the year-earlier level through reduced discounting and improved operating efficiency. ・369 referrals from matchmaking parties to marriage counseling services, up 27.7% year on year.」
The Company narrowed the number of events held from October onward, reduced discounting, and improved operating efficiency, securing earnings at the year-earlier level despite fewer participants. Referrals to marriage counseling services totaled 369, up 27.7% year on year. - FY2023-Q2AdvancedAnnual report
「・In September 2022, introduced the industry’s first matchmaking-party system based on a success fee for couples formed. ・259 referrals from matchmaking parties to marriage counseling services, up 48.0% year on year.」
A success-fee system for couples formed was introduced at matchmaking parties, and referrals from the parties to marriage counseling services totaled 259, up 48.0% year on year. - FY2023-Q1AdvancedAnnual report
「During the first quarter, the Company gradually resumed acquiring new customers for its marriage counseling services, which had been curtailed in the previous fiscal year, and advanced various measures to rebuild awareness and strengthen its sales structure. Meanwhile, the number of matchmaking parties held was increased in line with market trends, and both total participants and participants per event remained above the year-earlier levels.」
The number of matchmaking parties was increased in line with market trends, and participants increased from 12,264 to 15,676. Referrals to marriage counseling services also totaled 167, up 89.8% year on year. - FY2022-Q1AdvancedAnnual report
「Completed the consolidation of 6 conventional matchmaking party and OTOCON locations; launched the new, higher-tier matchmaking party PAP; registered members exceeded 3,000.」
While completing the consolidation of 6 conventional OTOCON locations, the number of registered members of the higher-value-added PAP exceeded 3,000, and operations shifted from the conventional service to the new service. - FY2021SoftenedAnnual report
「Conventional matchmaking parties remained sluggish, with participants declining 75.0% year on year due to voluntary suspension of events and other factors. As part of efforts to improve operating efficiency, the Company decided to consolidate and reduce the scale of 9 marriage counseling locations and 8 matchmaking-party locations, and consolidated 4 locations during the fiscal year.」
The Company shifted from expanding OTOCON and other services toward prioritizing efficiency, including voluntary suspension of events, fewer participants, and the consolidation and downsizing of 8 locations. - FY2021-Q3SoftenedAnnual report
「Meanwhile, participants in conventional matchmaking parties declined 75.4% year on year due to voluntary suspension of events and other factors.」
Participants in conventional matchmaking parties declined 75.4% year on year due to voluntary suspension of events and other factors, and operations have shifted from the previous expansion policy toward restraining events and consolidating locations. - FY2021-Q2SoftenedAnnual report
「・Advanced measures to improve the profit margin of conventional matchmaking parties. Began considering the consolidation of stores and other locations. ・The number of parties held and participants declined substantially due to voluntary suspension of events and other factors.」
The operating policy shifted from expanding OTOCON and other services toward considering store consolidation to improve profit margins and restraining the number of events held. Participants declined substantially to a cumulative 25,285. - FY2020SoftenedAnnual report
「Participants declined 29.3% year on year to 219,396, partly because the number of events was significantly reduced to prevent the spread of COVID-19.」
The number of matchmaking parties was strategically narrowed and then reduced substantially to prevent the spread of infection, resulting in fewer participants. Meanwhile, the Company is promoting online services and referrals to marriage counseling services. - FY2020-Q2SoftenedAnnual report
「In the entry-level services area, the Company continued to strategically narrow the number of matchmaking parties held to optimize operations and improve service quality, while developing and planning high-quality parties in cooperation with partner companies. Against this backdrop, participants declined 23.9% year on year to 125,890, partly because some events were canceled due to poor weather, but participants per event increased and profit improved significantly.」
The Company strategically narrowed the number of matchmaking parties held. Although participants declined 23.9% year on year, operations have shifted toward prioritizing improvements in participants per event and profit. - FY2020-Q1AdvancedAnnual report
「In the entry-level services area, the Company narrowed the number of matchmaking parties held to optimize operations and improve service quality. As a result, participants declined 18.7% year on year to 67,589, while participants per event rose 4.2% to 11.1. Referrals from matchmaking parties to marriage counseling services, another focus since the previous fiscal year, increased 69.2% year on year to 220.」
The Company strategically narrowed the number of matchmaking parties held, increasing participants per event and referrals to marriage counseling services. - FY2019AdvancedAnnual report
「As a result, cumulative participants during the consolidated fiscal year totaled 309,730, up 14.4% year on year. In addition, referrals to the Partner Agent service, an area of focus for some time, expanded significantly, with cumulative referrals during the consolidated fiscal year reaching 595.」
OTOCON’s annual participant count reached 309,730, up 14.4% year on year, while referrals to Partner Agent totaled 595. - FY2019-Q3AdvancedAnnual report
「During the third quarter, as part of efforts to optimize operations, the Company renovated and expanded its three stores in popular areas—Shinjuku, Shinsaibashi, and Yokohama—while optimizing the number of events held at other stores. As a result, cumulative participants since April 2018 totaled 240,956, up 21.4% year on year, and the profit margin also improved.」
The Company renovated and expanded its 3 stores and optimized the number of events held at other stores, resulting in a 21.4% year-on-year increase in cumulative participants and an improvement in the profit margin. - FY2019-Q2AdvancedAnnual report
「During the second quarter, the Company renovated and expanded its three stores in popular areas—Shinjuku, Shinsaibashi, and Yokohama—and worked to plan and operate parties that would improve customer satisfaction. As a result, cumulative participants since April 2018 totaled 164,706, up 31.2% year on year.」
The Company renovated and expanded its 3 stores, bringing OTOCON’s cumulative participant count since April 2018 to 164,706, up 31.2% year on year. - FY2019-Q1AdvancedAnnual report
「In this business, the cumulative number of participants in OTOCON matchmaking parties during the three months ended the first quarter increased 48.4% year on year, partly due to the effect of increasing the number of party venues through renovations of existing stores during the period.」
The number of party venues was increased through renovations of existing stores, and OTOCON’s cumulative first-quarter participant count rose 48.4% year on year. - FY2018AdvancedAnnual report
「The key indicators for the fast-track matchmaking business during the consolidated fiscal year were as follows. Party participants 270,663 136,491 New members 747 1,578」
OTOCON’s annual participant count was 270,663, up 98.3% year on year and nearly double. Meanwhile, the number of new members and the number of members at the beginning of the period in the fast-track matchmaking business declined. - FY2018-Q3AdvancedAnnual report
「In this business, the cumulative number of participants in OTOCON matchmaking parties during the nine months ended the third quarter reached 198,555, up 107.6% year on year, maintaining its pace of nearly doubling.」
OTOCON’s cumulative participant count for the nine months ended the third quarter reached 198,555, up 107.6% year on year. The company continued to use events and parties as points of contact for its own services. - FY2018-Q2AdvancedAnnual report
「In this business, the cumulative number of participants in OTOCON matchmaking parties during the six months ended the second quarter reached 125,496, up 117.3% year on year and nearly double, partly due to the effect of opening new locations.」
OTOCON’s cumulative participant count reached 125,496, up 117.3% year on year. The effect of opening new locations and its role as a channel for acquiring members for the OTOCON MEMBERS Matchmaking Counter continued. - FY2018-Q1AdvancedAnnual report
「The cumulative number of participants in OTOCON matchmaking parties during the three months ended the first quarter was 55,576, up 118.2% year on year and nearly double, partly due to the effect of opening new locations.」
OTOCON’s cumulative first-quarter participant count reached 55,576, up 118.2% year on year. The effect of opening locations in Osaka, Sakae, Yaesu, and Shibuya was also evident, and the parties continued to serve as a channel for acquiring members for matchmaking support services. - FY2017AdvancedAnnual report
「The cumulative number of participants during the consolidated fiscal year was 136,491, up 111.7% year on year and nearly double, continuing its strong performance.」
OTOCON’s annual participant count reached 136,491, up 111.7% year on year, confirming the growth of the fast-track matchmaking business and its role as a channel for acquiring members for Partner Agent. - FY2017-Q3AdvancedAnnual report
「The cumulative number of participants in OTOCON matchmaking parties during the nine months ended the third quarter was 95,641, up 110.4% year on year and nearly double, continuing its strong performance. OTOCON is a matchmaking-party service for general members, but it also serves as a channel for acquiring members for the Company’s services, as some participants become interested in the Company through the parties and subsequently join its services.」
OTOCON’s cumulative participants reached 95,641, up 110.4% year on year. The company also positions its matchmaking parties as a channel for acquiring members for its own services. - FY2017-Q2AdvancedAnnual report
「The cumulative number of participants in OTOCON matchmaking parties during the six months ended the second quarter was 57,745, up 106.1% year on year and nearly double, continuing its strong performance. The number of registered members in the fast-track matchmaking business was approximately 1,400 during the six months ended the second quarter, remaining on a steady trend, including users of the OTOCON MEMBERS Matchmaking Counter launched in May 2016.」
OTOCON had 57,745 cumulative participants, up 106.1% year on year, while registered members of the fast-track matchmaking business, including the OTOCON MEMBERS Matchmaking Counter, reached approximately 1,400. - FY2017-Q1First statedAnnual report
「To meet demand from customers seeking an accessible way to begin matchmaking, the “OTOCON MEMBERS Matchmaking Counter” service was launched in May 2016. Two dedicated stores, in Shinjuku, Tokyo, and Shinsaibashi, Osaka, opened simultaneously and received a strong response. In July 2016, the Nagoya store in Aichi Prefecture opened as the third location.」
A new service was launched to meet customer demand for an accessible way to begin matchmaking, with dedicated stores opened in Tokyo, Osaka, and Aichi.