Continuous Improvement in the Marriage Success Rate and Customer Satisfaction
First written in FY2016. 11 of 39 entries say "Advanced", first in FY2017-Q2. Latest entry: 2026-08-12.
Tameny moved to the "Worse" side of this theme in 2026.
0 other companies' latest entry also says "Other".
- FY2026Continued declines in the marriage success rate and the number of new membersAnnual report
「During the period, as the number of new members joining the marriage agency and the number of enrolled members remained below expectations, we entered into a capital and business alliance with AI Fusion Capital Group Co., Ltd. and IBJ Co., Ltd. and began a fundamental review of the entire business.」
In the fiscal year ending March 2026, new members totaled 3,387, members totaled 7,450, and the marriage rate was 18.7%, all down from the previous fiscal year. Meanwhile, the company has begun reviewing its business through the capital and business alliance. - FY2026-H1Signs of a bottom in new memberships despite a declining marriage rate and shrinking member baseAnnual report
「Although the number of members declined 3.8% from the same period of the previous year, new members in the second quarter (July–September) increased 0.6% year on year, indicating that the gradual decline in members was beginning to bottom out.」
During the interim period, new members declined to 1,792, members declined to 7,445, and the marriage rate declined to 20.3%, from 1,851, 7,739, and 21.3%, respectively, in the same period of the previous year. Meanwhile, second-quarter new members increased 0.6% year on year, indicating signs that the gradual decline in members was bottoming out. - FY2025-H1Declines in new members and total members, flat marriage rateAnnual report
「Rebuilding awareness of the Partner Agent brand, including developing new advertising channels, will take time. As the company has limited efforts to drive memberships through excessive discounts during this process, the number of new members and total members declined during the interim period.」
The number of new members during the interim period declined to 1,851, and members at period-end declined to 7,739, while the marriage rate was 21.3%, at the same level as in the same period of the previous year. - FY2024Declining marriage rate, shrinking member baseAnnual report
「The marriage rate reached a high level of 21.7% (actual result for the fiscal year ended March 2024).」
The marriage rate for the fiscal year ended March 2024 was 21.7%, down from 24.5% in the previous fiscal year. There were 4,601 new members and 8,160 members at period-end, meaning that the member base also contracted from the end of the previous fiscal year. - FY2024-Q3Improved marriage rate, shrinking member baseAnnual report
「Marriage rate 24.8% 24.5% 22.0% 20.6% 22.7% 21.8% Members at period-end 8,718 8,568 8,583 8,554 8,177 8,177」
The cumulative marriage rate for the third quarter was 21.8%, improving from 21.3% for the cumulative second quarter, while the number of members at period-end declined to 8,177. - FY2024-Q2Declining marriage rate, recovery in new membersAnnual report
「The Partner Agent brand saw a 6.1% year-on-year increase in new members, supported by various campaigns and a steady flow of referrals from OTOCON. Although the number of members was down 4.6% year on year at the end of the same period, it continued to exceed plan.」
The number of new members increased 6.1% year on year due to various campaigns and referrals from OTOCON, while the number of members declined 4.6%. The cumulative marriage rate for the second quarter was 21.3%, down from 24.4% in the same period of the previous year. - FY2024-Q1Declining marriage rate, reversal to growth in membersAnnual report
「New members 1,273 4,716 1,300 Members leaving after marriage 581 2,216 470 Marriage rate 24.8% 24.5% 22.0% Members at period-end 9,259 8,568 8,583」
The marriage rate for the first quarter of the fiscal year ending March 2024 was 22.0%. There were 1,300 new members, and although the number of members was below the same period of the previous year, it turned upward from 8,568 at the end of the previous fiscal year to 8,583. - FY2023AdvancedAnnual report
「These activity-support services have delivered a high marriage rate of 24.5% (actual result for the fiscal year ended March 2023).」
The marriage rate rose from 23.2% in the fiscal year ended March 2022 to 24.5% in the fiscal year ended March 2023, confirming an improvement in customer outcomes. - FY2023-Q3AdvancedAnnual report
「During the third quarter, the company strengthened its sales structure and gradually increased advertising at its marriage consultation centers. The number of new members began to trend upward from September, and there were signs that the gradual decline in members was bottoming out. Marriage rate 23.0% 24.8%」
The company strengthened its sales structure and advertising, and the number of new members began to trend upward from September. The marriage rate also improved from 23.0% in the same period of the previous year to 24.8%. - FY2023-Q2Improved marriage rate, shrinking member base, recovery in matchmaking partiesAnnual report
「Meanwhile, the number of matchmaking parties continued to increase, as did both total attendance and attendance per party.」
The cumulative marriage rate for the second quarter improved from 22.3% in the same period of the previous year to 24.4%, while the number of new members declined from 2,683 to 2,323 and the number of members at period-end declined from 10,147 to 8,962. The number of matchmaking parties increased from 2,259 to 2,592, and attendance rose from 26,104 to 29,290. - FY2023-Q1Continued improvement in the marriage success rate and contraction of the member baseAnnual report
「New members 1,354 1,273 Members leaving after marriage 642 581 Marriage success rate 24.2% 24.8% Members on the books (end of period) 10,432 9,259」
The marriage success rate improved from 24.2% in the same period of the previous year to 24.8%, while the numbers of new members, members leaving after marriage and members on the books at the end of the period all fell below the same period of the previous year. - FY2022-Q3Improvement in the marriage success rate and decline in members on the booksAnnual report
「Marriage success rate 22.3% 24.2% 20.4% 24.6% 23.0% Members on the books (end of period) 10,890 10,432 10,147 9,758 9,758」
The cumulative third-quarter marriage success rate for the fiscal year ending March 2022 was 23.0%, an improvement from 22.3% in the same period of the previous year. On the other hand, the number of members on the books at the end of the period declined from 10,890 in the same period of the previous year to 9,758. - FY2022-Q2AdvancedAnnual report
「New members 2,905 1,354 1,329 2,683 Members leaving after marriage 1,065 642 526 1,168 Marriage success rate 19.9% 24.2% 20.4% 22.3%」
The cumulative second-quarter marriage success rate rose from 19.9% in the same period of the previous year to 22.3%, and the number of members leaving after marriage increased from 1,065 to 1,168. On the other hand, the number of new members declined from 2,905 to 2,683. - FY2022-Q1AdvancedAnnual report
「At the marriage agency, thorough efficiency improvements and stronger service quality resulted in increases in both the number of new members and the number of members leaving after marriage, despite reduced advertising.」
The number of new members increased from 927 to 1,354, the number of members leaving after marriage increased from 435 to 642, and the marriage success rate improved from 16.2% to 24.2%. This demonstrates tangible progress through efficiency improvements, stronger service quality and reduced advertising. - FY2021Annual decline in the marriage success rateAnnual report
「The marriage success rate is rounded to the nearest hundredth.」
The marriage success rate for the fiscal year ended March 2021 was 22.4%, down from 27.0% in the previous fiscal year. The policy of improving the marriage success rate itself remains unchanged. - FY2021-Q3AdvancedAnnual report
「Marriage success rate 27.6% 16.2% 23.5% 27.1% 22.3%」
The marriage success rate recovered to 27.1% in the third quarter, while the cumulative marriage success rate was 22.3%. The marriage success rate has begun to recover following the sharp decline in the first quarter. - FY2021-Q2AdvancedAnnual report
「The marriage agency business began to recover from the second half of May, and revenue was ¥1,286 million, down 27.0% year on year.」
Following the sharp decline in the first quarter, the marriage agency business began to recover from the second half of May. The marriage success rate was 23.5% in the second quarter and 19.9% on a cumulative basis. - FY2021-Q1Sharp decline in key marriage-related metrics due to COVID-19Annual report
「New members 2,227 927 △58.4% Members on the books (end of period) 11,653 10,606 △9.0% Members leaving after marriage 779 435 △44.2% Marriage success rate 26.9% 16.2% △10.7 percentage points」
The number of new members, members on the books, members leaving after marriage and the marriage success rate all declined substantially year on year due to the spread of COVID-19. - FY2020Slight decline in the marriage success rate and slight increase in new membersAnnual report
「The number of new members rose 1.6% year on year to 7,968, while the number of members leaving after marriage was 3,136, essentially unchanged from the previous fiscal year.」
The number of new members increased 1.6% to 7,968, while the marriage success rate declined 0.1 percentage points from 27.1% to 27.0%. - FY2020-Q3AdvancedAnnual report
「The number of new members rose 8.9% year on year to 6,251, and the number of members leaving after marriage rose 0.9% to 2,414. However, the number of members on the books at the end of December 2019 declined 0.4% year on year to 11,464, as the number of new members temporarily declined in October due to the consumption tax increase.」
The numbers of new members and members leaving after marriage exceeded the same period of the previous year, and the marriage success rate rose 0.3 percentage points from 27.3% to 27.6%. On the other hand, the number of members on the books declined 0.4%. - FY2020-Q2AdvancedAnnual report
「During the second quarter, we implemented various initiatives to establish the brand in the marriage agency business. In advertising, in particular, we focused on customer outcomes and actively expanded advertising in line with periods of rising demand. In services, we continued working to strengthen quality, while in products we sought to attract new customer segments by launching premium courses such as the “Ultimate Course” and “Executive Course.” As a result of the combined effect of these initiatives, the number of new members rose 12.3% year on year to 4,528, the number of members leaving after marriage rose 5.9% to 1,626, and the number of members on the books at the end of September 2019 rose 1.0% to 11,896.」
The company launched new premium courses, expanded advertising and strengthened service quality, resulting in year-on-year increases in the numbers of new members, members leaving after marriage and members on the books. The marriage success rate also rose 1.6 percentage points from 26.4% to 28.0%. - FY2020-Q1AdvancedAnnual report
「The number of new members was 2,227, up 13.8% year on year, while the number of members leaving after marriage was 779, up 2.8%.」
Key metrics for the marriage-related services business recovered year on year, with the marriage success rate also rising 0.9 percentage points from 26.0% to 26.9%. - FY2019Slight decline in the marriage success rateAnnual report
「Marriage success rate 27.2% 27.1%」
The marriage success rate declined 0.1 percentage points from 27.2% in the fiscal year ended March 2018 to 27.1% in the fiscal year ended March 2019, while the company indicated that it would continue pursuing improvements in the marriage success rate. - FY2019-Q3Continued year-on-year declines in key member metricsAnnual report
「New members 5,787 5,741 △0.8% Members on the books at the beginning of the month (January) 11,651 11,508 △1.2% Members leaving after marriage 2,536 2,393 △5.6% Marriage success rate 28.0% 27.3% △0.7 percentage points」
For the cumulative third quarter, the numbers of new members, members on the books at the beginning of the month, members leaving after marriage and the marriage success rate all fell below the same period of the previous year. - FY2019-Q2Decline in the marriage success rate and members leaving after marriage, recovery in new membersAnnual report
「New members 3,943 4,031 Members on the books at the beginning of the month (October) 12,019 11,784 Members leaving after marriage 1,681 1,536 Marriage success rate 27.6% 26.4%」
The number of new members increased 2.2% year on year, while the number of members on the books at the beginning of the month declined 2.0%, the number of members leaving after marriage declined 8.6%, and the marriage success rate fell 1.2 percentage points from 27.6% to 26.4%. - FY2019-Q1Continued year-on-year declines in key metricsAnnual report
「Key metrics Cumulative first quarter of the current fiscal year Cumulative first quarter of the previous fiscal year New members 1,957 2,081 Members on the books at the beginning of July 11,555 12,187 Members leaving after marriage 758 878 Marriage success rate 25.9% 28.9%」
The numbers of new members, members on the books at the beginning of July, members leaving after marriage and the marriage success rate all fell below the same period of the previous year. The marriage success rate declined from 28.9% to 25.9%. - FY2018Year-on-year declines in key metricsAnnual report
「New members 7,838 8,663 Members on the books at the beginning of the period 11,700 12,193 Members leaving after marriage 3,264 3,476 Marriage success rate 27.2% 28.6%」
The numbers of new members, members on the books at the beginning of the period, members leaving after marriage and the marriage success rate all fell below the previous fiscal year’s results. - FY2018-Q3Year-on-year declines in key metricsAnnual report
「New members 5,787 6,307 Members on the books at the beginning of January 11,651 11,940 Members leaving after marriage 2,536 2,692 Marriage success rate 28.0% 29.6%」
The marriage success rate for the cumulative third quarter declined from 29.6% in the same period of the previous year to 28.0%. The numbers of new members, members on the books at the beginning of January and members leaving after marriage also fell below the same period of the previous year. Meanwhile, the company is implementing measures including concentrating on media with high advertising response rates and introducing new creative materials. - FY2018-Q2Decline in the marriage success rate and receipt of third-party recognitionAnnual report
「New members 3,943 4,392 Members on the books at the beginning of October 12,019 12,147 Members leaving after marriage 1,681 1,782 Marriage success rate 27.6% 29.4% Regarding service quality, in July 2017 we received objective third-party recognition by ranking first in the “Marriage Agencies” category of the 2017 Oricon Customer Satisfaction Survey, as well as ranking first in 4 items across 2 segments: “Privacy Management,” “Consultant Proposal Skills,” “Store Atmosphere and Cleanliness,” “Explanations at Enrollment,” “Women” and “Kanto.”」
The marriage success rate declined from 29.4% in the same quarter of the previous year to 27.6%, while the numbers of new members, members on the books and members leaving after marriage also fell below the same quarter of the previous year. On the other hand, the company ranked first in the “Marriage Agencies” category and other rankings in third-party evaluations. - FY2018-Q1Year-on-year decline in the marriage success rateAnnual report
「Marriage success rate 28.9% 29.7%」
The marriage success rate for the first quarter was 28.9%, down from 29.7% in the same quarter of the previous year. - FY2017AdvancedAnnual report
「The marriage success rate, a customer outcome (Notes 1 and 2), rose 1.4 percentage points above the 27.2% recorded for the fiscal year ended March 2016 to 28.6%, marking an increase for the sixth consecutive period. We will remain focused on customer outcomes, continue working to improve service quality and customer satisfaction, and seek to strengthen our competitiveness.」
The marriage success rate rose 1.4 percentage points from 27.2% in the previous fiscal year to 28.6%, increasing for the sixth consecutive period. The company continues to pursue a policy of strengthening competitiveness through improvements in service quality and customer satisfaction. - FY2017-Q3RestatedAnnual report
「The marriage success rate, a customer outcome (Notes 1 and 2), has been running above the 27.2% recorded for the fiscal year ended March 2016, and the outlook for the current fiscal year based on marriage results during the cumulative period of the current quarter is approximately 29.0%. We are convinced that these improvements in service quality and customer satisfaction will ultimately enhance our competitiveness by encouraging users to choose our company, and will therefore continue working to improve service quality and customer satisfaction.」
The marriage success rate has been running above the previous fiscal year’s 27.2%, and the marriage success rate for the current fiscal year is forecast at approximately 29.0%. The company is also reaffirming its policy of turning improvements in service quality and customer satisfaction into greater competitiveness. - FY2017-Q2AdvancedAnnual report
「The marriage success rate, a customer outcome (Notes 1 and 2), has been running above the 27.2% recorded for the fiscal year ended March 2016. Based on marriage results during the cumulative period of the current quarter, a simple estimate puts the marriage success rate for the current fiscal year at around 29%. Recently, partly as a result of a temporary slowdown in new member admissions, the increase in members leaving after marriage resulting from improved service quality has led to a decline in the number of members on the books. From a medium- to long-term perspective, however, we are convinced that such improvements in service quality and customer satisfaction will ultimately enhance our competitiveness by encouraging users to choose our company. We will therefore continue working to improve service quality and customer satisfaction.」
The marriage success rate has been running above the previous fiscal year’s 27.2%, and the marriage success rate for the current fiscal year is estimated at around 29%. The company is also reaffirming its view that improving service quality and customer satisfaction will lead to more members leaving after marriage and greater competitiveness. - FY2016First statedAnnual report
「In addition to offering a clear pricing structure and comprehensive services, we aim to continuously improve members’ marriage success rate and satisfaction, thereby raising the standing of the industry as a whole.」
The company links its policy of continuously improving the marriage success rate and satisfaction with raising the standing of the industry as a whole.