“Chance-Making-Company” Branding
First written in FY2021. 10 of 12 entries say "Advanced", first in FY2024-Q2. Latest entry: 2026-09-01.
No other company in this theme has enough history to compare yet.
- FY2026AdvancedAnnual report
「In the fiscal year ending March 2026, the company ran television commercials in June and October in 18 prefectures, including the Kanto region, its largest commercial market, and continued to implement a promotional strategy using web commercials, social media and other channels. Compared with the fiscal year ended March 2023, before the promotion began, awareness, branded search volume and purchase intent have all increased substantially.」
To strengthen recruitment for WILLOF, the company continued its web commercials and social media promotion in addition to television commercials in 18 prefectures, and disclosed increases in awareness, branded search volume and purchase intent. - 2026-05-14AdvancedEarnings presentation
「Compared with the fiscal year ended March 2023, before the promotion began, awareness, branded search volume and intention to use the service all increased substantially.」
The company presented increases in awareness, branded search volume and intention to use the service as results of the WILLOF brand promotion. - FY2026-H1RestatedAnnual report
「In addition to continuing to run television commercials in 18 prefectures, including the Kanto region, its largest commercial market, as part of the WILLOF brand promotion to strengthen recruitment capabilities in Japan, the company rolled out a promotional strategy using web commercials, social media and other channels.」
To strengthen recruitment for WILLOF, the company continues to run television commercials in 18 prefectures, including Kanto, and promote the brand using web commercials, social media and other channels. - FY2025AdvancedAnnual report
「In addition to running television commercials in 18 prefectures, including the Kanto region, its largest commercial market, the company rolled out a promotional strategy using web commercials, social media and other channels.」
To strengthen recruitment for WILLOF, the company expanded its promotional channels beyond television commercials in 18 prefectures to include web commercials and social media. - FY2025-H1AdvancedAnnual report
「In addition, to strengthen recruitment capabilities in Japan, the company ran TV commercials as part of the WILLOF brand promotion in 18 prefectures, including the Kanto region, its largest commercial market.」
The company expanded WILLOF's brand promotion from primarily western Japan to 18 prefectures, including the Kanto region, its largest commercial market, and ran TV commercials there. - FY2024-Q2AdvancedAnnual report
「In addition, to strengthen recruitment capabilities in Japan, the company ran its first TV commercial as part of the WILLOF brand promotion, primarily in western Japan, starting in July 2023. Branded search volume has been trending upward since the promotion began, and as an increase in recruitment through owned media is expected, the company will continue the campaign from the third quarter onward.」
The company began its first TV commercial campaign, primarily in western Japan, to strengthen recruitment for WILLOF, and indicated that it plans to continue the campaign from the third quarter onward in light of the upward trend in branded search volume. - FY2021First statedAnnual report
「Through Chance-Making-Company branding, we will increase awareness among job seekers.」
In addition to unifying our service brands under WILLOF, we newly set out Chance-Making-Company branding to increase awareness among job seekers.