Expanding orders through advertising and sales promotions
First written in FY2016. 19 of 38 entries say "Restated". Latest entry: 2026-08-07.
No other company in this theme has enough history to compare yet.
- 2026-08-07AdvancedEarnings
「We carried out advertising through television commercials, newspaper inserts and web advertising using “Shiroari Busters®,” and broadly promoted our technical capabilities and the need for termite control. As a result, we received a response from the market, including an increase in the number of application surveys for termite control and other services.」
The company specified the service name and media used in its advertising and reported an increase in the number of application surveys as a market response. - FY2026Confirmed that results fell short of the investment in expensesAnnual report
「As a result, the company received a market response, including an increase in requests for inspections related to termite control and other services. However, the results did not reach a level commensurate with the initiatives and expenditure because weather and temperatures affected termite activity and improvements in consumer sentiment were delayed.」
Although advertising and public relations activities increased inspection requests, the results for the full year did not reach a level commensurate with the initiatives and expenditure because of weather and temperatures and the delayed improvement in consumer sentiment. - FY2026-H1The impact of sales promotion fell below expectations.Annual report
「While expanding its corporate partnerships and strengthening marketing, the company actively pursued advertising through television commercials, newspaper inserts, web advertising, and social media using "Shiroari Busters®," and increased media exposure through public relations activities, broadly promoting its technical capabilities and the need for termite control. As a result, it received a market response, including an increase in requests for inspections related to termite control and other services. However, the short-term impact fell below expectations because unstable weather and temperatures affected termite activity, in addition to the delayed improvement in consumer sentiment.」
The company strengthened sales promotion by adding social media and public relations activities to its advertising media and received a market response in the form of increased inspection requests, but stated that the short-term impact fell below expectations. - FY2025-H1AdvancedAnnual report
「While strengthening its marketing, the company actively pursued advertising through television commercials, newspaper inserts, web advertising, and other media, broadly promoting the need for termite control. It also advanced the use of digital tools in operations to improve sales efficiency. As a result, it received a market response, including an increase in requests for termite-control inspections, and sales to new and existing customers increased as demand for earthquake preparedness expanded against the backdrop of heightened disaster-preparedness awareness.」
The company strengthened marketing, advanced advertising across multiple media, and promoted the use of digital tools, resulting in an increase in inspection requests and higher sales to new and existing customers. - FY2024-Q3Although sales from new applications increased, overall revenue declined.Annual report
「The company actively pursued advertising through television commercials, newspaper inserts, web advertising, and other media, and worked on sales promotion using a commemorative logo for its 50th anniversary and a celebrity ambassador, broadly promoting the company and the need for termite control. It also worked to systematize operations to improve sales efficiency. As a result, sales from new applications increased, but in field sales and other areas, difficult conditions continued as rising prices suppressed customers' willingness to purchase the company's services, resulting in an overall revenue decline.」
The company continued advertising and sales promotion initiatives, and sales from new applications increased. However, overall revenue declined as rising prices suppressed purchasing intent. - FY2024-Q2Explicitly stated that sales promotion initiatives fell short of expectations.Annual report
「The company actively pursued advertising through television commercials, newspaper inserts, web advertising, and other media, and worked on sales promotion using a commemorative logo for its 50th anniversary and a celebrity ambassador, broadly promoting the company and the need for termite control. It also worked to systematize operations to improve sales efficiency. However, it did not achieve sufficient results to drive revenue growth.」
The company continued its conventional advertising and sales promotion initiatives, but stated that they did not produce sufficient results to drive revenue growth. - FY2024-Q1AdvancedAnnual report
「Regarding productivity improvement, the company actively pursued advertising and sales promotion through television commercials, newspaper inserts, web advertising, and other media, and worked to improve sales efficiency. It also pursued sales promotion using a commemorative logo for the company's 50th anniversary in September 2023 and a celebrity ambassador, broadly promoting the company and the need for termite control. As a result, sales from new applications increased, but the short-term impact remained insufficient, reflecting factors including the delayed recovery in consumer sentiment due to inflation.」
In addition to conventional advertising media, the company conducted sales promotion using a commemorative logo for its 50th anniversary and a celebrity ambassador. Although sales from new applications increased, the short-term impact was described as insufficient. - FY2023RestatedAnnual report
「The company efficiently conducted sales promotion activities, including newspaper inserts and web advertising, and worked to expand its services and improve operating efficiency. It also broadly promoted the company and the need for termite control through commercials and the appearance of detection dogs on television.」
The company continues sales promotion and awareness-building initiatives through newspaper inserts, web advertising, commercials, and television appearances by detection dogs. - FY2023-Q3RestatedAnnual report
「Regarding profitability improvement, the company efficiently conducted sales promotion activities, including newspaper inserts and web advertising, and worked to expand its services and improve operating efficiency. It also broadly promoted the company and the need for termite control through commercials and the appearance of detection dogs on television.」
The company continues sales promotion and awareness-building initiatives using newspaper inserts, web advertising, commercials, and television appearances by detection dogs. - FY2023-Q2RestatedAnnual report
「Regarding profitability improvement, the company pursued sales promotion activities effective in generating applications, including newspaper inserts and web advertising, and worked to improve operating efficiency. It also broadly promoted the company and the need for termite control through commercials and the appearance of detection dogs on television.」
The company continues sales promotion and awareness-building initiatives through newspaper inserts, web advertising, commercials, and television appearances by detection dogs. No new specific milestones have been presented. - FY2023-Q1AdvancedAnnual report
「Regarding profitability improvement, the company pursued sales promotion activities effective in generating applications, including newspaper inserts and web advertising, and worked to improve operating efficiency. It also broadly promoted the company and the need for termite control through commercials and the appearance of detection dogs on television.」
In addition to conventional advertising and the use of detection dogs, the company implemented sales promotion and awareness-building initiatives, including television appearances by detection dogs. - FY2022RestatedAnnual report
「The company ran commercials, newspaper inserts, and web advertising, and sought to raise awareness of the company through the use of detection dogs, while highlighting to society the need for termite control and earthquake preparedness.」
The company continues awareness-building and demand-generation initiatives using advertising media and detection dogs. - FY2022-Q3RestatedAnnual report
「Regarding productivity improvement, the company ran commercials, newspaper inserts, and web advertising and sought to raise awareness of the company through the use of detection dogs, while highlighting to society the need for termite control and earthquake preparedness.」
The company continues sales promotion initiatives to raise awareness and generate demand through commercials, newspaper inserts, web advertising, and the use of detection dogs. - FY2022-Q1RestatedAnnual report
「Regarding productivity improvement, the company ran commercials, newspaper inserts, and web advertising and sought to raise awareness of the company through the use of detection dogs, while highlighting to society the need for termite control and earthquake preparedness.」
The company continues sales promotion initiatives to raise awareness and generate demand through commercials, newspaper inserts, web advertising, and the use of detection dogs. - FY2021RestatedAnnual report
「The company pursued advertising activities highlighting the need for termite control, as well as handling applications from customers and supporting existing customers, while taking thorough infection-control precautions.」
The company continues demand-generation and order-winning activities through advertising, application handling, and support for existing customers. - FY2021-Q3RestatedAnnual report
「In light of its social responsibility, the company pursued advertising activities highlighting the need for termite control, as well as handling applications from customers and supporting existing customers, while taking thorough infection-control precautions.」
The company continues advertising highlighting the need for termite control, application handling, and support for existing customers while implementing infection-control measures. - FY2021-Q2RestatedAnnual report
「The company pursued advertising activities highlighting the need for termite control, as well as handling applications from customers and supporting existing customers, while taking thorough infection-control precautions.」
The company continues demand-generation and order-winning activities through advertising, application handling, and support for existing customers. - FY2021-Q1RestatedAnnual report
「Meanwhile, in consideration of the social responsibility of our business, we continued our advertising and promotional activities to raise awareness of the need for termite protection, responded to customer applications and served existing customers, taking sufficient precautions against infection.」
The company continues advertising activities highlighting the need for termite control and seeks to bring demand to the surface through application handling and support for existing customers. - FY2020RestatedAnnual report
「For sales promotion, the company ran commercials, newspaper inserts, and web advertising centered on "Shiroari Busters®," while further expanding advertising and promotional activities through its sponsorship agreement with a soccer team and the use of detection dogs, with the aim of bringing demand to the surface.」
The company continues advertising, newspaper inserts, web advertising, sponsorships, and awareness-building and demand-generation initiatives using detection dogs. - FY2020-Q3RestatedAnnual report
「As part of its sales promotion activities, the Company conducted commercials centered on “Shiroari Busters®,” newspaper inserts and web advertising, and used advertising and sales promotion through a sponsorship agreement with a soccer team, together with 8 detection dogs, to raise awareness of the Company and promote the need for termite control and earthquake protection to society.」
The company continues advertising, sponsorships, and awareness-building and demand-generation initiatives using 8 detection dogs, centered on "Shiroari Busters®." - FY2020-Q2RestatedAnnual report
「As part of its sales promotion activities, the Company conducted commercials centered on “Shiroari Busters®,” newspaper inserts and web advertising, and used advertising and sales promotion through a sponsorship agreement with a soccer team, together with 8 detection dogs, to raise awareness of the Company and promote the need for termite control and earthquake protection to society.」
The company continues advertising, newspaper inserts, web advertising, sponsorships, and sales promotion and awareness-building initiatives using 8 detection dogs, centered on "Shiroari Busters®." - FY2020-Q1AdvancedAnnual report
「As part of its sales promotion activities, the Company conducted commercials centered on “Shiroari Busters®,” newspaper inserts and web advertising, and used advertising and sales promotion through a sponsorship agreement with a soccer team, together with 8 detection dogs, to raise awareness of the Company and promote the need for termite control and earthquake protection to society.」
The company has continued its conventional advertising and sponsorship initiatives and has outlined specific plans to expand the use of detection dogs to 8. - FY2019AdvancedAnnual report
「As part of its sales promotion activities, the Company conducted commercials centered on “Shiroari Busters®,” newspaper inserts and web advertising, and implemented new measures using a sponsorship agreement with a soccer team to raise awareness of the Company and promote the need for termite and earthquake protection to society.」
In addition to conventional advertising media, the Company implemented new sales promotion measures using a sponsorship agreement with a soccer team. - FY2019-Q3RestatedAnnual report
「As part of its sales promotion activities, the Company conducted commercials centered on “Shiroari Busters®,” newspaper inserts and web advertising, and planned and implemented new measures using sponsorships to raise awareness of the Company and promote the need for termite and earthquake protection to society.」
The Company continues sales promotion measures using advertising, newspaper inserts, web advertising and sponsorships, centered on “Shiroari Busters®.” - FY2019-Q2RestatedAnnual report
「As part of its sales promotion activities, the Company conducted commercials centered on “Shiroari Busters®,” newspaper inserts and web advertising, and planned and implemented new measures using sponsorships to raise awareness of the Company and promote the need for termite and earthquake protection to society.」
The Company continues advertising, newspaper inserts, web advertising and sales promotion and awareness-raising measures using sponsorships, centered on “Shiroari Busters®.” - FY2019-Q1AdvancedAnnual report
「As part of its sales promotion activities, the Company conducted commercials centered on “Shiroari Busters®,” newspaper inserts and web advertising, and planned and implemented new measures using sponsorships to raise awareness of the Company and promote the need for termite and earthquake protection to society. As a result, it received market response, including an increase in requests for termite-control inspections.」
In addition to conventional advertising media, the Company planned and implemented new sales promotion measures using sponsorships, and described market response in the form of an increase in requests for termite-control inspections. - FY2018AdvancedAnnual report
「As part of its sales promotion activities, the Company concentrated commercials centered on “Shiroari Busters®,” newspaper inserts and web advertising during the peak season for termite control. It also actively used termite-detection and bedbug-detection dogs and enhanced its public relations activities, including media exposure and press seminars for the media, to raise awareness of the Company and promote the need for termite and earthquake protection to society.」
In addition to concentrating its existing advertising media, the Company specified sales promotion and PR measures such as actively using detection dogs, increasing media exposure and holding press seminars for the media. It also described market response during the first half, including an increase in requests for inspection estimates. - FY2018-Q3RestatedAnnual report
「Regarding sales promotion activities, the Company concentrated commercials, newspaper inserts and web advertising during the peak season for termite control, thereby increasing exposure in media such as television and magazines, raising awareness of the Company, and promoting the need for termite and earthquake protection to society throughout the period.」
The Company continues to concentrate commercials, newspaper inserts and web advertising during the peak season for termite control, while increasing exposure on television, in magazines and other media and promoting the need for termite and earthquake protection to society. - FY2018-Q2RestatedAnnual report
「Regarding sales promotion activities, the Company concentrated commercials, newspaper inserts and web advertising during the peak season for termite control, thereby increasing exposure in media such as television and magazines, working to raise awareness of the Company and promoting the need for termite control to society.」
The Company continues to concentrate commercials, newspaper inserts and web advertising during the peak season for termite control, while increasing exposure on television, in magazines and other media and raising awareness. - FY2018-Q1AdvancedAnnual report
「As part of its sales promotion activities, the Company concentrated commercials, newspaper inserts and web advertising during the peak season for termite control. It also increased exposure in media such as television and magazines, worked to raise awareness of the Company, and promoted the need for termite control to society.」
The Company concentrated advertising through existing media during the peak season, increased exposure on television, in magazines and other media, and promoted awareness of the need for termite control. It also described market response, including an increase in requests for inspection estimates. - FY2017AdvancedAnnual report
「As part of its sales promotion activities, the Company increased broadcasts of the commercial produced in collaboration with the film Ghostbusters and increased newspaper inserts.」
The Company implemented specific sales promotion measures by increasing newspaper inserts in addition to its existing tie-in commercial. - FY2017-Q3RestatedAnnual report
「The Company conducted sales promotion activities through a tie-in commercial with the film Ghostbusters, newspaper inserts, web media and other channels, while also working to raise awareness.」
The Company continues sales promotion activities using a tie-in commercial with a film, newspaper inserts, web media and other channels, together with efforts to raise awareness. - FY2017-Q2AdvancedAnnual report
「In conjunction with the release of a tie-in commercial with the film Ghostbusters, the Company registered “Shiroari Busters®” as a trademark and conducted sales promotion activities using commercials, newspaper inserts, web media and other channels, while also working to raise awareness.」
The Company implemented new concrete measures, including a tie-in commercial with a film, trademark registration of “Shiroari Busters®” and sales promotion across multiple media, and explicitly stated that it was working to raise awareness. - FY2017-Q1RestatedAnnual report
「Under these circumstances, we worked to expand our workforce and promote sales of termite control and related services through promotional activities using television commercials, newspaper inserts, web media and other channels.」
The Company continues to conduct sales promotion activities using commercials, newspaper inserts, web media and other channels. - FY2016First statedAnnual report
「The Company conducted active advertising and sales promotion campaigns, particularly in the first quarter, the peak season for termite control, in an effort to increase orders.」
The Company concentrated advertising and sales promotion activities during the busy season for termite control to increase orders.