Expansion of New Services Generating Stable Recurring Revenue
First written in FY2017-Q1. 14 of 25 entries say "Restated". Latest entry: 2026-07-15.
The whole theme swung hardest in 2019: 1 of 11 companies on the "Worse" side.
13 other companies' latest entry also says "Advanced".
- 2026-07-15AdvancedEarnings
「We worked to strengthen sales of existing products and develop new products while taking advertising efficiency into account.」
Strengthening sales of existing products, developing new products and investing with advertising efficiency in mind resulted in first-quarter operating profit of ¥479 million in the direct-marketing business. - FY2026AdvancedAnnual report
「As a result, net sales in the direct marketing business were ¥16,350 million, up 20.9% year on year, and operating profit was ¥1,137 million, up 52.2%.」
The direct marketing business achieved higher net sales and operating profit, recording net sales of ¥16,350 million and operating profit of ¥1,137 million. The expansion of the business base generating stable earnings made measurable progress. - 2026-04-14AdvancedEarnings presentation
「A recurring-revenue model provided through a D2C subscription model」
A D2C subscription model was identified as a specific example of a service generating stable revenue. - FY2025-H1RestatedAnnual report
「The group is based on the concept of making it simple and speedy to promote products through cutting-edge communication methods originating in strategy PR services. In addition to offering services at lower prices than conventional advertising budgets, it provides retainer services to various industry sectors based on ongoing client relationships.」
In addition to low-priced services, the company provides retainer services based on ongoing client relationships across multiple industries and continues to build a stable earnings base. - FY2024RestatedAnnual report
「The company will continue expanding services capable of securing more stable and efficient earnings over the long term, taking market trends and technological advances into account, and will strengthen its competitive advantage in the industry and work to enhance corporate value by continuously reinforcing the business structure capable of providing comprehensive support for customers’ communication strategies.」
The company continues to pursue a policy of expanding services capable of securing stable and efficient earnings and strengthening its business operations. - FY2024-Q2RestatedAnnual report
「In the advertising industry, recognizing that internet advertising spending has continued to grow against the backdrop of society’s digitalization, the company expanded its service offerings through M&A centered on the digital marketing sector.」
The company reaffirmed its direction of building a stable earnings base by expanding services in the digital marketing sector. - FY2023RestatedAnnual report
「The company will continue expanding services capable of securing more stable and efficient earnings over the long term, taking market trends and technological advances into account, and will strengthen its competitive advantage in the industry and work to enhance corporate value by continuously reinforcing the business structure capable of providing comprehensive support for customers’ communication strategies.」
The company reaffirmed its policy of continuing to expand services capable of securing stable and efficient earnings and strengthen its business operations. - FY2023-Q3AdvancedAnnual report
「In the direct marketing business operated by Vitabrid Japan Inc. and others, continued advertising investment from the beginning of the fiscal year resulted in more new customers being acquired than planned. Sales of “ターミナリアファースト” progressed favorably, and the business set new records for quarterly consolidated net sales and operating profit.」
Continued advertising investment resulted in more new customers than planned, and sales of “ターミナリアファースト” progressed favorably. Cumulative net sales in the direct marketing business were ¥11,162 million and operating profit was ¥645 million. - FY2023-Q2Continued advertising investment and record sales, but an operating lossAnnual report
「In the direct marketing business, continued advertising investment from the beginning of the fiscal year resulted in more new customers being acquired than planned. Sales of “ターミナリアファースト” progressed favorably, and the business set a new record for quarterly consolidated net sales.」
Continued advertising investment resulted in more new customers than planned, while sales of “ターミナリアファースト” and quarterly net sales reached record highs. Cumulative operating loss was ¥86 million. - FY2023-Q1Customer expansion and temporary losses from advertising investment at the start of the fiscal yearAnnual report
「To maximize earnings and profit over the full year based on the efficiency of acquiring new customers, the company strategically invested a substantial advertising budget as planned at the beginning of the fiscal year. As a result, it acquired more new customers than planned and set a new record for net sales in the first six months of the consolidated fiscal year, but the substantial advertising and promotional expenditure temporarily resulted in an operating loss.」
The direct marketing business acquired more new customers than planned and set a new record for net sales, while substantial advertising and promotional expenditure resulted in an operating loss of ¥177 million. - FY2022RestatedAnnual report
「The company will continue developing services capable of securing more stable and efficient earnings over the long term, taking market trends and technological advances into account, and will strengthen its competitive advantage in the industry and work to enhance corporate value by continuously reinforcing the business structure capable of providing comprehensive support for customers’ communication strategies.」
The company reaffirmed its policy of continuing to develop services generating stable and efficient earnings and strengthen its business operations. - FY2022-Q3Profit decline after resuming advertising investmentAnnual report
「Compared with the first six months of the previous fiscal year, when the direct marketing business operated by Vitabrid Japan Inc. and others made substantial advertising and promotional expenditures in response to stay-at-home demand during the COVID-19 pandemic, the business temporarily restrained new customer acquisition through the second quarter of the current fiscal year by investing in advertising and promotion based on acquisition efficiency. However, it resumed aggressive advertising and promotional spending from the third quarter to increase new customer acquisitions. As a result, net sales in the direct marketing business were ¥8,709 million, down 0.6% year on year, and operating profit was ¥432 million, down 36.6%.」
The company resumed aggressive advertising and promotional spending from the third quarter to increase new customer acquisitions, while cumulative operating profit was ¥432 million, down 36.6% year on year. - FY2022-Q2AdvancedAnnual report
「Compared with the first six months of the previous fiscal year, when the direct marketing business operated by Vitabrid Japan Inc. and others made substantial advertising and promotional expenditures in response to stay-at-home demand during the COVID-19 pandemic, the business temporarily restrained new customer acquisition in the first six months of the current fiscal year by investing in advertising and promotion based on acquisition efficiency. However, sales of the “Vitabrid C” series progressed steadily, mainly among existing customers, so net sales declined only slightly while operating profit increased substantially. For the consolidated fiscal year, the company expects business to continue progressing steadily as it accelerates advertising and promotional spending from the third quarter onward, increasing new customer acquisitions and implementing sales initiatives through effective marketing. As a result, net sales in the direct marketing business were ¥5,815 million, down 0.3% year on year, and operating profit was ¥559 million, up 810.3%.」
The company prioritized sales to existing customers and advertising efficiency while temporarily restraining new customer acquisition, recording operating profit of ¥559 million, up 810.3% year on year. It also indicated a policy of accelerating advertising investment from the third quarter onward. - FY2021AdvancedAnnual report
「During the consolidated fiscal year, the direct marketing business set new records for net sales and operating profit.」
The direct marketing business generated record-high net sales of ¥11,389 million and operating profit of ¥716 million, marking tangible progress in expanding new services that generate stable earnings. - FY2021-Q3AdvancedAnnual report
「In the direct marketing business, which has grown significantly in recent years, the company strategically invested a substantial advertising budget in the first quarter of the consolidated fiscal year in light of increased stay-at-home demand resulting from restrictions on outings following the declaration of a state of emergency and the efficiency of acquiring new customers. As a result, it acquired more new customers than planned, achieved record-high net sales and operating profit in the second quarter, and then set a new record for operating profit in the third quarter.」
The company acquired more new customers than planned through advertising investment in the first quarter and set a new record for operating profit in the third quarter. - FY2020RestatedAnnual report
「The company will continue developing services capable of securing more stable and efficient earnings over the long term, taking market trends and technological advances into account, and will strengthen its competitive advantage in the industry and work to enhance corporate value by continuously reinforcing the business structure capable of providing comprehensive support for customers’ communication strategies.」
The company reaffirmed its policy of continuing to develop services generating stable and efficient earnings and strengthen its business operations. - FY2020-Q2RestatedAnnual report
「In the direct marketing business operated by Vitabrid Japan Inc., sales of “Vitabrid C,” handled by the company, progressed steadily, achieving growth of more than 40% year on year. Operating profit also increased substantially during the period as a result of more efficient advertising and promotional activities.」
The company reaffirmed the expansion of sales in the direct marketing business and the generation of profit through efficient advertising and promotion, as part of its efforts to expand a stable earnings base through new services and businesses. - FY2019RestatedAnnual report
「The company will continue developing services capable of securing more stable and efficient earnings over the long term, taking market trends and technological advances into account, and will strengthen its competitive advantage in the industry and work to enhance corporate value by continuously reinforcing the business structure capable of providing comprehensive support for customers’ communication strategies.」
The company reaffirmed its policy of continuing to develop services generating stable and efficient earnings and strengthen its business operations. - FY2019-Q3RestatedAnnual report
「While strategic PR services based primarily on consulting continued to steadily contribute to performance, services in the digital field, including the video news release distribution business, achieved particularly strong growth. The direct marketing business also achieved significant growth after absorbing the advertising and promotional expenses invested intensively at the beginning of the fiscal year.」
The company reaffirmed its direction of expanding digital-sector and direct marketing businesses as growth areas in addition to its existing consulting-based services. - FY2018RestatedAnnual report
「We will continue developing services that can secure more stable and efficient earnings over the long term, taking into account market trends and technological advances.」
The company reaffirmed its policy of continuing to develop services capable of securing stable and efficient earnings. - FY2018-Q3RestatedAnnual report
「The company expects services using ad technology and video to grow, supported by solid demand as highly effective methods of disseminating information, and considers them business areas capable of generating more stable and higher earnings in the future.」
The company reaffirmed its outlook of developing services using video and ad technology into stable, high-earning business areas in the future. - FY2018-Q2RestatedAnnual report
「The company expects services using ad technology and video to grow, supported by solid demand as highly effective methods of disseminating information, and considers them business areas capable of generating more stable and higher earnings in the future.」
The company reaffirmed its outlook of developing services using video and ad technology into stable, high-earning business areas in the future. - FY2018-Q1RestatedAnnual report
「The company actively advanced business investments, including service expansion and staff increases. It expects services using ad technology and video to continue growing into businesses that generate more stable and higher earnings over the long term by strengthening operations, as demand for them as highly effective methods of disseminating information is expected to increase.」
The company reaffirmed its policy of investing in service expansion and staff increases and developing its video and ad technology businesses into stable, high-earning businesses in the future. - FY2017RestatedAnnual report
「The company will continue developing services capable of generating more stable and efficient earnings over the long term, taking market trends and technological advances into account, and will further strengthen its competitive advantage in the industry by establishing a structure capable of providing comprehensive support for customers’ communication strategies.」
The company reaffirmed its policy of developing services that secure stable and efficient earnings and expanding its business foundation. - FY2017-Q1First statedAnnual report
「In this way, in addition to its strategy PR services based on consulting, the company expanded new service areas generating stable recurring revenue and steadily increased earnings while providing comprehensive support for customers’ communication strategies.」
The company plans to broaden its earnings base by expanding recurring-revenue services in addition to consulting-based services.