Contents of this document
- Strengthening PR and short-form video initiatives
- M&A of gracemode, Connect Tokyo Gourmet and Storicity (South Korea)
- 全面 renovation of JOBTV
- Introducing recruitment documentaries and the use of viewing behavior data on JOBTV
- Vitabrid Japan's listing on the Tokyo Stock Exchange
- Development of integrated SaaS and measurement/distribution tools for short-form video
- Number of companies using PR TIMES124,813 companiesYear on year against the same period last year+14.9%
- Number of press releases distributed470,228 EngagementsYear on year against the same period last year+15.7%
- Number of taxis equipped with taxi digital signage11,500 Units
- Coverage rate of taxi users42 %
- Monthly number of people reached by video advertising and content distribution770 10,000 people
| Item | Details |
|---|---|
| Document type | Financial results presentation |
| Fiscal Period Covered | Full fiscal year ended February 2026 |
| Net Sales | ¥63,794 million (YoY +7.7%) |
| Operating profit | ¥9,116 million (YoY +13.5%) |
| Ordinary income | ¥9,144 million (YoY +19.4%) |
| Net income | ¥5,109 million (YoY +21.8%) |
| Selling, general and administrative expenses | ¥33,533 million |
| Results for the three months of the current quarter | Direct Marketing Net Sales ¥4,527 million (YoY +22.9%) / Gross profit ¥3,076 million (YoY +14.4%) / Operating profit ¥359 million (YoY -62.1%) |
| Full-year earnings forecast | Net Sales ¥68,000 million / Operating profit ¥10,000 million / Ordinary income ¥9,800 million / Profit attributable to owners of the parent ¥5,500 million |
| Self-assessment against the plan | Targets achieved for all indicators |
| Segment results | PR and advertising Net Sales ¥34,870 million (YoY +7.3%) / Operating profit ¥4,898 million (YoY +34.7%) / Press release Net Sales ¥9,546 million (YoY +19.3%) / Operating profit ¥3,622 million (YoY +93.0%) / Direct Marketing Net Sales ¥16,350 million (YoY +20.9%) / Operating profit ¥1,137 million (YoY +52.2%) / HR Net Sales ¥2,990 million (YoY +0.4%) / Operating profit ¥-23 million / Investment Net Sales ¥288 million (YoY -88.6%) / Operating profit ¥-518 million |
| Key KPIs | Indicator name Number of companies using PR TIMES / Value 124,813 companies / Year on year against the same period last year 14.9 companies, Indicator name Number of press releases distributed / Value 470,228 Engagements / Year on year against the same period last year 15.7 Engagements, Indicator name Number of taxis equipped with taxi digital signage / Value 11,500 Units / Year on year against the same period last year Not disclosed, Indicator name Coverage rate of taxi users / Value 42 % / Year on year against the same period last year Not disclosed, Indicator name Monthly number of people reached by video advertising and content distribution / Value 770 10,000 people / Year on year against the same period last year Not disclosed |
| Unit price and quantity metrics | Number of newly acquired customers Not disclosed / Number of high-value customers Up 21% from the first quarter of the fiscal year ended February 2025 / High-value customer retention rate 96.03%, among others |
| Number of employees | Number of Employees 1,571 people / Change during the period 95.2% of the year-earlier level due to the exclusion of Ashita no Team from the consolidated results |
| Assumptions Underlying the Business Outlook | The plan assumes advertising investment in the first half and securing profit in the second half; other numerical assumptions are not disclosed |
| Medium-term management plan targets | Operating profit ¥10,000 million / Medium- to Long-Term Targets Operating profit ¥20,000 million |
| Financial targets | ROE Policy of maintaining ROE above 25% / Actual ROE 26.8 |
| Annual Dividend | Fiscal year ended February 2026 ¥33 per share / FY2027/2 forecast ¥36 per share / Interim and Year-End Breakdown Not disclosed |
| Payout ratio | Policy >=30% / Fiscal year ended February 2026 results 30.3 |
| Market Size / Share | Domestic PR market 1,500 Hundreds of millions of yen / Advertising Market ¥8 trillion / Internet advertising expenditure 40,459 Hundreds of millions of yen / Percentage of TSE Prime Market-listed companies using PR TIMES >65% / Short-form video market 2024 900 Hundreds of millions of yen / 2025 1,163 Hundreds of millions of yen / Expected in 2028 2,088 Hundreds of millions of yen |
| New initiatives | Strengthening PR and short-form video initiatives, M&A of gracemode, Connect Tokyo Gourmet and Storicity (South Korea), 全面 renovation of JOBTV, Introducing recruitment documentaries and the use of viewing behavior data on JOBTV, Vitabrid Japan's listing on the Tokyo Stock Exchange, Development of integrated SaaS and measurement/distribution tools for short-form video |
Items this document does not state (10)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Strategic PR, taxi digital signage, press release distribution and direct marketing performed well. Profit was also supported by NewsTV and the South Korean business becoming profitable after recording losses in the previous year, as well as earnings growth at gracemode, which was added through an M&A transaction.