Vitabrid Japan establishes a direct marketing business

「In the direct marketing business, the company worked to strengthen sales of existing products while developing new products, taking advertising efficiency into account. In this context, at Vitabrid Japan Inc., the number of new customers increased through efficient advertising investment, the continuing customer base expanded, and distribution through drugstores, various e-commerce marketplaces and channels outside the company's own e-commerce sites, including television shopping, also expanded. In addition, sales of the Brighte SHOWER DRYER at 株式会社Japan entry, which wholesales beauty appliances, remained strong. As a result, revenue reached a record high for a quarterly accounting period and gross profit reached a record high for a second-quarter accounting period. Although advertising investment was accelerated in the second quarter, it did not absorb the unspent portion from the first quarter, and the business finished above its revised first-half operating profit plan. As a result, revenue in the direct marketing business was ¥9,099 million, up 21.9% year on year, and operating profit was ¥492 million, compared with an operating loss of ¥126 million in the same interim period of the previous year.」

「In the direct marketing business operated by Vitabrid Japan Inc. and others, the company worked to strengthen sales of existing products and develop new products while taking advertising efficiency into account. By controlling advertising investment while monitoring market conditions, it achieved record revenue and gross profit.」

「Vitabrid Japan Inc. was newly listed on the Growth Market of the Tokyo Stock Exchange on 2 April 2026.」

「In the direct marketing business, the company worked to boost sales of existing products while developing new products, taking advertising efficiency into account. By controlling advertising investment while monitoring market conditions, it achieved record sales volume and revenue for the second quarter. Operating profit increased because advertising and sales promotion expenses were kept under control with a focus on advertising efficiency. Vitabrid Japan Inc. also set a new monthly sales record in August 2025.」

「Revenue in the direct marketing business was ¥13,520 million, up 5.3% year on year, while operating profit was ¥747 million, down 35.4%.」

「In the direct marketing business operated by Vitabrid Japan Inc. and others, promotional investment was reduced in the first quarter based on new customer acquisition efficiency, in light of changes in consumer sentiment toward foods with function claims following the supplement-related health problems caused by red yeast rice ingredients at another company. The issue had improved by the middle of the second quarter, and accelerated promotional investment led to steady sales of the Terminalia First supplement. Revenue was therefore broadly in line with the previous year.」

「In the direct marketing business operated by Vitabrid Japan Inc. and others, the company worked to develop new products. At the same time, in light of changes in consumer sentiment toward foods with function claims following the recent issue of supplement-related health problems caused by red yeast rice ingredients at another company, it reduced advertising investment based on the efficiency of new customer acquisition. Revenue declined due to a temporary increase in cancellations of supplement products and the impact of the transfer of shares in one subsidiary carried out in the third quarter of the previous fiscal year. Profit also declined, mainly because lower advertising investment reduced supplement product revenue and related profit.」

「In the direct marketing business operated by Vitabrid Japan Inc. and others, advertising investment was curtailed and new customer acquisition was temporarily restrained during the first quarter based on customer acquisition efficiency. In addition, the company transferred the shares of Direct Tech during the third quarter. As a result, revenue declined, but operating profit reached a record high.」

「In the direct marketing business operated by Vitabrid Japan Inc. and others, advertising investment was curtailed and new customer acquisition was temporarily restrained during the first quarter based on customer acquisition efficiency, resulting in lower revenue and profit for the nine months ended the third quarter. The company also worked to develop new products and began selling a functional supplement containing GABA and other ingredients in September 2023. For the fiscal year, it expects to secure operating profit in line with its earnings forecast while focusing on developing new products. As a result, revenue in the direct marketing business was ¥9,935 million, down 11.0% year on year, and the operating loss was ¥189 million, compared with operating profit of ¥645 million in the same period of the previous year.」

「The company also worked to develop new products and began selling a functional supplement containing GABA and other ingredients in September 2023. For the fiscal year, it expects to secure operating profit in line with its earnings forecast while continuing advertising investment based on customer acquisition efficiency and focusing on developing new products.」

「In the direct marketing business operated by Vitabrid Japan Inc. and others, continued advertising investment from the beginning of the period enabled the acquisition of more new customers than planned. Sales of the Terminalia First supplement remained strong, and full-year revenue and operating profit both reached record highs.」

「In the direct marketing business operated by Vitabrid Japan Inc. and others, continued advertising investment from the beginning of the fiscal year resulted in more new customers being acquired than planned. Sales of “ターミナリアファースト” progressed favorably, and the business set new records for quarterly consolidated net sales and operating profit.」

「In the direct marketing business operated by Vitabrid Japan Inc. and others, continued advertising investment from the beginning of the period enabled the acquisition of more new customers than planned. Sales of the Terminalia First supplement remained strong, and quarterly revenue reached a record high.」

「Strategically investing a substantial advertising budget as planned at the beginning of the period enabled the company to acquire more new customers than planned, resulting in record revenue for the first quarter. However, the substantial advertising investment temporarily pushed the business into an operating loss. As a result, revenue in the direct marketing business was ¥3,502 million, up 19.1% year on year, while the operating loss was ¥177 million, compared with operating profit of ¥298 million in the same quarter of the previous year.」

「The impact of actively investing in advertising during the third quarter became evident in the direct marketing business. In the fourth quarter, the number of newly acquired customers increased, quarterly revenue reached a record high, and full-year revenue and operating profit also reached record highs.」

「Compared with the first six months of the previous fiscal year, when the direct marketing business operated by Vitabrid Japan Inc. and others made substantial advertising and promotional expenditures in response to stay-at-home demand during the COVID-19 pandemic, the business temporarily restrained new customer acquisition through the second quarter of the current fiscal year by investing in advertising and promotion based on acquisition efficiency. However, it resumed aggressive advertising and promotional spending from the third quarter to increase new customer acquisitions. As a result, net sales in the direct marketing business were ¥8,709 million, down 0.6% year on year, and operating profit was ¥432 million, down 36.6%.」

「Compared with the first six months of the previous fiscal year, when the direct marketing business operated by Vitabrid Japan Inc. and others made substantial advertising and promotional expenditures in response to stay-at-home demand during the COVID-19 pandemic, the business temporarily restrained new customer acquisition in the first six months of the current fiscal year by investing in advertising and promotion based on acquisition efficiency. However, sales of the “Vitabrid C” series progressed steadily, mainly among existing customers, so net sales declined only slightly while operating profit increased substantially. For the consolidated fiscal year, the company expects business to continue progressing steadily as it accelerates advertising and promotional spending from the third quarter onward, increasing new customer acquisitions and implementing sales initiatives through effective marketing. As a result, net sales in the direct marketing business were ¥5,815 million, down 0.3% year on year, and operating profit was ¥559 million, up 810.3%.」

「In the direct marketing business operated by Vitabrid Japan Inc. and other companies, advertising and promotional spending based on the efficiency of acquiring new customers supported steady sales of the Vitabrid C series. The business achieved record revenue for a first-quarter cumulative period in the three-month period ended the first quarter. As a result, the direct marketing business generated revenue of ¥2,940 million, up 6.1% year on year, and operating income of ¥298 million, compared with an operating loss of ¥509 million in the same quarter of the previous year.」

「In the direct marketing business, the company strategically allocated a substantial advertising budget during the first-quarter consolidated accounting period based on increased stay-at-home demand resulting from restrictions on going out following the declaration of a state of emergency, as well as the efficiency of acquiring new customers. As a result, it acquired more new customers than planned, and the direct marketing business achieved record revenue and operating income for the consolidated fiscal year.」

「In the direct marketing business operated by Vitabrid Japan Inc. and other companies, the company strategically allocated a substantial advertising budget during the first-quarter consolidated accounting period to maximize revenue and profit throughout the year, based on increased stay-at-home demand amid the COVID-19 pandemic and the efficiency of acquiring new customers. As a result, it acquired more new customers than planned, and operating income in the third-quarter consolidated accounting period reached a record ¥619 million, following the second-quarter consolidated accounting period.」

「In the direct marketing business operated by Vitabrid Japan Inc. and other companies, the company strategically allocated a substantial advertising budget during the first-quarter consolidated accounting period to maximize revenue and profit throughout the year, based on increased stay-at-home demand amid the COVID-19 pandemic and the efficiency of acquiring new customers. As a result, it acquired more new customers than planned and recorded record revenue of ¥3,059 million and operating income of ¥571 million in the second-quarter consolidated accounting period.」

「Based on increased stay-at-home demand amid the COVID-19 pandemic and the efficiency of acquiring new customers, the company strategically allocated a substantial advertising budget during the first-quarter consolidated accounting period and acquired more new customers than planned.」

「In the direct marketing business, effective and efficient advertising and promotional activities kept sales of Vitabrid Japan Inc.'s mainstay Vitabrid C product strong throughout the year, resulting in higher revenue and profit year on year.」

「In the direct marketing business operated by Vitabrid Japan Inc., sales of the company's Vitabrid C product were strong and revenue continued to perform steadily. However, operating income declined year on year in the third-quarter consolidated accounting period because the company increased advertising spending on new products to achieve further earnings growth. As a result, the direct marketing business generated revenue of ¥6,306 million, up 43.0% year on year, and operating income of ¥304 million, down 6.8%.」

「In the direct marketing business operated by Vitabrid Japan Inc., sales of the company's Vitabrid C product were strong, achieving revenue growth of more than 40% year on year. The company also generated substantial profit by conducting more efficient advertising and promotional activities. As a result, the direct marketing business generated revenue of ¥4,150 million, up 46.0% year on year, and operating income of ¥380 million, up 223.4%.」

「In the direct marketing business operated by Vitabrid Japan Inc., sales of the company's Vitabrid C product were strong, achieving revenue growth of more than 70% from the previous consolidated fiscal year. Although the company recorded a loss in the same period of the previous year because it concentrated advertising and promotional spending, it generated substantial profit during the period by conducting more efficient advertising and promotional activities. As a result, the direct marketing business generated revenue of ¥2,121 million, up 73.6% year on year, and operating income of ¥175 million, compared with an operating loss of ¥153 million in the same period of the previous year.」

「In the direct marketing business operated by Vitabrid Japan Inc., sales of the company's Vitabrid C product were strong, achieving revenue growth of more than 130% from the previous consolidated fiscal year. Although the company recorded a loss in the first quarter because it concentrated advertising and promotional spending at the beginning of the fiscal year, operating income for the full year grew by more than 110% from the previous consolidated fiscal year, partly due to the effects of advertising. As a result, the direct marketing business generated revenue of ¥6,519 million, up 128.7% year on year, and operating income of ¥458 million, up 113.3%.」

「In the direct marketing business operated by Vitabrid Japan Inc., sales of the company's Vitabrid C product were strong, achieving revenue growth of more than 130% year on year. Although the company recorded a loss in the first quarter because it concentrated advertising and promotional spending at the beginning of the fiscal year, operating income for the nine-month period ended the third quarter grew by more than 80% year on year, partly due to the effects of advertising. As a result, the direct marketing business generated revenue of ¥4,410 million, up 124.3% year on year, and operating income of ¥327 million, up 86.1%.」

「In the direct marketing business operated by Vitabrid Japan Inc., sales of the company's Vitabrid C product were strong, achieving revenue growth of more than 110% year on year. The company recorded a loss in the first quarter because it concentrated advertising and promotional spending at the beginning of the fiscal year, but returned to profitability in the six-month period ended the second quarter as the effects of its advertising emerged. As a result, the direct marketing business generated revenue of ¥2,842 million, up 117.5% year on year, and operating income of ¥117 million, down 3.0% year on year.」

「In the direct marketing business operated by Vitabrid Japan Inc., sales of the company's Vitabrid C product were strong, achieving growth of more than 80% year on year in revenue. However, as the company invested aggressively in advertising and promotional expenses during the nine-month period ended the first quarter, it recorded an operating loss. As a result, the direct marketing business generated revenue of ¥1,221 million, up 84.7% year on year, and an operating loss of ¥153 million, compared with operating income of ¥71 million in the same period of the previous year.」

「In the direct marketing business operated by Vitabrid Japan Inc., sales of the company's Vitabrid C product were strong, and the company promoted online sales based on efficient marketing. The business continued to perform steadily. As a result, the direct marketing business generated revenue of ¥2,850 million and operating income of ¥214 million.」

「In the direct marketing business operated by Vitabrid Japan Inc., which became a consolidated subsidiary from an equity-method affiliate in December 2016, sales of the company's Vitabrid C product were strong. The company promoted online sales based on efficient marketing, and the business continued to perform steadily. As a result, the direct marketing business generated revenue of ¥1,966 million and operating income of ¥175 million.」

「In the direct marketing business operated by Vitabrid Japan Inc., which became a consolidated subsidiary from an equity-method affiliate in December 2016, sales of the company's Vitabrid C product were strong, and the business performed steadily overall under an efficient online marketing operating structure. As a result, the direct marketing business generated revenue of ¥1,307 million and operating income of ¥121 million.」

「In the direct marketing business operated by Vitabrid Japan Inc., which became a consolidated subsidiary from an equity-method affiliate in December 2016, sales of the company's Vitabrid C product were strong. Although advertising expenses increased, the company established an efficient marketing operating structure for online sales, and the business performed steadily overall. As a result, the direct marketing business generated revenue of ¥661 million and operating income of ¥71 million.」