Expansion beyond conventional public relations into new service areas

「In the advertising industry, given the continued growth in internet advertising expenditure against a backdrop of society's digitalization, we worked to strengthen the Group's platform, including through M&A, with the aim of enhancing services in the SNS space, where consumers are allocating an increasing share of their available time within the digital sector.」

「The group has adopted a policy of strengthening its business structure for providing comprehensive support for customers’ marketing strategies by promoting M&A to expand and enhance the value of PR and short-form video initiatives.」

「In the advertising industry, given the continued growth in internet advertising expenditure against a backdrop of society's digitalization, we worked to strengthen the Group's platform, including through M&A, with the aim of enhancing services in the SNS space, where consumers are allocating an increasing share of their available time within the digital sector.」

「In the advertising industry, recognizing that internet advertising spending has continued to grow against the backdrop of society’s digitalization, the company strengthened sales of services centered on the digital marketing sector, which it had expanded through M&A and other initiatives through the previous fiscal year.」

「In the PR and advertising business, the company provides one-stop communication strategies tailored to customers by combining its strategy PR services, which are based on consulting, with digital marketing using IoT signage through tablets installed inside taxis and social media. As the promotion of products has shifted increasingly toward digital channels and the market has become more receptive to the company’s “FAST COMPANY” strategy, the company expanded its services through the digital-sector M&A and other initiatives undertaken aggressively in the previous fiscal year, enabling it to build a structure capable of providing more comprehensive support for customers’ communication strategies than before.」

「More recently, the company has worked to strengthen the group’s foundation, including through M&A, to enhance services in the digital marketing sector, which continues to grow alongside rapid technological advances.」

「To strengthen its digital marketing services, the company made 株式会社トライハッチ, which operates a customer acquisition support business using social media, a consolidated subsidiary in March 2023. In July 2023, it made Owned株式会社, which specializes in operating performance-based advertising using SEO, a consolidated subsidiary.」

「In the advertising industry, recognizing that internet advertising spending has continued to grow against the backdrop of society’s digitalization, the company expanded its service offerings through M&A, primarily in the digital sector.」

「As “FAST COMPANY,” the Group is working to expand its services and strengthen its structure by actively incorporating highly effective services while responding to the rapidly changing media environment and technological advances, and providing, through a timely, highly cost-efficient one-stop offering, the broad range of services needed for customers’ communications strategies to “bring good products to the world.”」

「Against this market backdrop, the Group, as “FAST COMPANY,” which provides comprehensive one-stop support for customers’ marketing strategies to “bring good products to the world,” strengthened highly effective services centered on digital services and actively rolled them out, primarily to the Group’s existing customers.」

「As a “FAST COMPANY” that provides one-stop, comprehensive support for customers’ marketing strategies to “bring good products to the world,” the group strengthened highly effective services centered on digital services and actively rolled them out, primarily to its existing customers.」

「As a “FAST COMPANY” that provides one-stop, comprehensive support for customers’ marketing strategies to “bring good products to the world,” the group strengthened highly effective services centered on digital services and actively rolled them out, primarily to its existing customers.」

「In March 2021, the company established Performance Technologies株式会社 as a joint venture with DM Solutions Co.,Ltd to operate a performance marketing business, and began providing market-creation digital marketing that covers the entire process from uncovering latent needs to acquiring new customers. In April 2021, 株式会社サイバーセキュリティバンク, which operates a cybersecurity business, began providing “情報漏えい防ぐくん,” a training service designed to raise employees’ security awareness. In May 2021, it launched “ヒロメル,” a new service based on the concept of an e-commerce site for the advertising industry, allowing users to select methods for promoting products from successful case studies. In September 2021, 株式会社ニューステクノロジー, which operates a taxi signage business, launched the smoking-area signage media service “THE SMOKING ROOM VISION BREAK” in collaboration with 株式会社コソド, the marketing company operating the “THE TOBACCO” smoking-area brand, and newly partnered with office buildings in Tokyo. In November 2021, it began providing the beta version of “JOBTV for新卒,” a recruitment platform designed to enable speedy matching by completing the entry point to recruitment and job searches through video.」

「In addition to conventional PR and advertising and digital services, the company actively pursued new service areas to support customers’ marketing strategies for “bringing good products to the world.” In March 2021, it established Performance Technologies株式会社 jointly with DM Solutions Co.,Ltd, which operates a performance marketing business, and began providing market-creation digital marketing that covers the entire process from uncovering latent needs to acquiring new customers. In April 2021, 株式会社サイバーセキュリティバンク, which operates a cybersecurity business, began providing “情報漏えい防ぐくん,” a training service designed to raise employees’ security awareness. In May 2021, it launched “ヒロメル,” a new service based on the concept of an e-commerce site for the advertising industry, allowing users to select methods for promoting products from successful case studies. In September 2021, 株式会社ニューステクノロジー, which operates a taxi signage business, launched the smoking-area signage media service “THE SMOKING ROOM VISION BREAK” in collaboration with 株式会社コソド, the marketing company operating the “THE TOBACCO” smoking-area brand, and newly partnered with office buildings in Tokyo. In November 2021, it began providing the beta version of “JOBTV for新卒,” a recruitment platform designed to enable speedy matching by completing the entry point to recruitment and job searches through video.」

「In September 2021, 株式会社ニューステクノロジー, which operates a taxi signage business, launched the smoking-area signage media service “THE SMOKING ROOM VISION BREAK” in collaboration with 株式会社コソド, the marketing company operating the “THE TOBACCO” smoking-area brand, and newly partnered with office buildings in Tokyo.」

「The Group also actively pursued new service areas supporting customers’ marketing strategies to “bring good products to the world.” In March 2021, it established Performance Technologies株式会社 as a joint venture with DM Solutions Co.,Ltd, providing market-creating digital marketing on an end-to-end basis, from uncovering latent needs to acquiring new customers. In April 2021, 株式会社サイバーセキュリティバンク, which operates the cybersecurity business, began offering “Information Leak Prevention Training,” a training service designed to improve employees’ security awareness. In May 2021, it began offering “Hiromeru,” a new service based on the concept of an e-commerce site for the advertising industry, which allows users to select methods needed to promote products from successful examples.」

「The Group also actively pursued new service areas supporting customers’ marketing strategies to “bring good products to the world.” In March 2020, it established Priv Tech株式会社, which operates in the privacy technology field, together with Intimate Merger,Inc., and offers the “Trust360” consent management platform (Consent Management Platform, or CMP) for the use of personal data and other information to corporate customers. In September 2020, it entered the sales technology field and began offering “Atareru,” a lead-generation cloud service that provides one-stop support ranging from creating sales lists based on a database of approximately 1.6 million companies to acquiring appointments and managing sales discussions.」

「The Group also actively pursued new service areas supporting customers’ marketing strategies to “bring good products to the world.” In September 2020, it entered the sales technology field and began offering “Atareru,” a lead-generation cloud service that provides one-stop support ranging from creating sales lists based on a database of approximately 1.6 million companies to acquiring appointments and managing sales discussions. It also identified the growth potential of hyper-casual games as an advertising-supported media business and, to enter the hyper-casual game field, established Colorful Tails株式会社, which develops game content, and established メディカルテクノロジーズ株式会社 as a joint venture with 株式会社ビジネスインテリジェンス, which specializes in medical marketing, to support the digital transformation of the healthcare industry. In December 2020, it established 株式会社Liver Bank, which produces live-streaming communications businesses centered on talent management and live-commerce support, as well as fan-community production businesses centered on live streaming.」

「The Group also actively pursued new service areas supporting customers’ marketing strategies to “bring good products to the world.” In March 2020, it established Priv Tech株式会社, which operates in the privacy technology field, together with Intimate Merger,Inc., and offers the “Trust360” consent management platform (Consent Management Platform, or CMP) for the use of personal data and other information to corporate customers. In April 2020, drawing on its knowledge and expertise in digital signage services provided to date, it began offering “THE TOKYO SALON VISION COVER,” a signage media service specializing in high-end hair salons, mainly in Tokyo. In May 2020, it entered the cybersecurity business to expand the risk management field developed in the PR business, offering “Risk Find,” a diagnostic service that visualizes employees’ security awareness as its first B2B solution. In September 2020, it entered the sales technology field and began offering “Atareru,” a lead-generation cloud service that provides one-stop support ranging from creating sales lists based on a database of approximately 1.6 million companies to acquiring appointments and managing sales discussions. It also identified the growth potential of hyper-casual games as an advertising-supported media business and, to enter the hyper-casual game field, established Colorful Tails株式会社, which develops game content, as well as ビジネスインテリジェンス and メディカルテクノロジーズ株式会社, which specialize in medical marketing, to support the digital transformation of the healthcare industry.」

「The Group also actively pursued new service areas supporting customers’ marketing strategies to “bring good products to the world” and, in March 2020, established Priv Tech株式会社, which operates in the privacy technology field, together with Intimate Merger,Inc. To provide services ahead of the times, it offers the “Trust360” consent management platform (Consent Management Platform, or CMP) for the use of personal data and other information to corporate customers. In April 2020, drawing on its knowledge and expertise in digital signage services provided to date, the Group began offering “THE TOKYO SALON VISION COVER,” a signage media service specializing in high-end hair salons, mainly in Tokyo. In May 2020, it entered the cybersecurity business to expand the risk management field developed in the PR business, offering “Risk Find,” a diagnostic service that visualizes employees’ security awareness as its first B2B solution.」

「In the PR business, the Group primarily provides strategic PR services based on consulting. Through consulting and other services, it developed new services in the digital field and elsewhere alongside its PR services and actively increased its workforce, pursuing growth for the Group as a whole. However, operating profit declined year on year because SG&A expenses increased due to investment in new businesses and the strengthening of management systems, while the profitability of certain subsidiaries with production teams declined.」

「In the PR business, the Group primarily provides strategic PR services based on consulting. Through consulting and other services, it developed new services in the digital field and elsewhere alongside its PR services and actively increased its workforce, pursuing growth for the Group as a whole. However, operating profit declined year on year because SG&A expenses increased due to investment in new businesses and the strengthening of management systems, while the profitability of certain subsidiaries with production teams declined.」

「In the PR business, the Group primarily provides strategic PR services based on consulting. Through consulting and other services, it developed new services in the digital field and elsewhere alongside its PR services and actively increased its workforce, pursuing growth for the Group as a whole. However, the profitability of certain subsidiaries with production teams declined.」

「In the PR business, the Group primarily provides strategic PR services based on consulting. Through consulting and other services, it also actively developed new services in the digital field and elsewhere alongside its PR services, pursuing growth for the Group as a whole.」

「As “FAST COMPANY,” the Group is working to expand its services and strengthen its structure by actively incorporating highly effective services while responding to the rapidly changing media environment and technological advances, and providing, through a timely, highly cost-efficient one-stop offering, the broad range of services needed for customers’ communications strategies to “bring good products to the world.”」

「While strategic PR services based primarily on consulting continued to steadily contribute to performance, services in the digital field, including the video news release distribution business, achieved particularly strong growth. The direct marketing business also achieved significant growth after absorbing the advertising and promotional expenses invested intensively at the beginning of the fiscal year.」

「The Group strengthened its service structure as marketing infrastructure providing, in a timely, broad and one-stop manner, cost-effective services needed for customers to “bring good products to the world,” including not only strategic PR services, its traditional core business, but also Internet advertising services such as video distribution using ad technology and effective talent casting.」

「During the fiscal year in particular, the Group actively acquired web media through M&A and business acquisitions and strengthened its business in the Internet advertising field, which has been rapidly expanding in market size as described above, by expanding services in the web media field, an important source of information for consumers.」

「The Group strengthened its structure as communications infrastructure capable of providing, through a one-stop offering, the broad range of highly effective services needed for customers to “bring good products to the world” in a timely and highly cost-efficient manner. It actively incorporated the latest information-distribution methods, including video through web media and ad technology, beyond its traditional strategic PR services centered on consulting, and continued to capture broad customer demand.」

「In the PR business, the Group continued to achieve steady overall growth by developing a broad range of services beyond strategic PR, its traditional core service. In particular, it actively pursued services using web media as a highly effective means of distributing information to “bring good products to the world.” The service area known as “Content Wire,” which generates highly compelling content and efficiently distributes it through web media, including media operated by the Group, won numerous projects.」

「In addition to the Group’s core strategic PR business, the Group has established a service structure as communications infrastructure that actively incorporates the latest information-distribution methods, including video and ad technology, to provide the broad range of highly effective services needed for customers to “bring good products to the world” in a timely and highly cost-efficient manner.」

「In addition to going beyond the traditional PR field, the Group responded rapidly to the continually evolving market environment, actively pursued new, high-value-added service areas supporting customers’ communications strategies, and achieved an increase in the total number of PR business projects and an improvement in margins by offering these new services in combination.」

「In the PR business, the Group achieved steady overall growth by providing a broad range of services related to customers’ communications strategies, centered on strategic PR services, its traditional core business area.」

「In the PR business, the Group achieved steady overall growth by providing not only strategic PR services, its traditional core business area, but also a broad range of services needed for customers’ communications strategies.」

「In the PR business, the Group’s strategic PR field, a long-standing strength, continued to grow steadily. It also achieved steady overall growth by providing a broad range of services beyond traditional PR while responding rapidly to market changes and technological advances.」