Developing Gunosy into the Standard News Media of a New Era

「また、「グノシー」を始めとする当社が運営するニュースキュレーションメディアについては、ユーザー数の減少に加えて広告単価も低下し、低調な推移となりました。」

「Regarding the news-curation media operated by the company, including Gunosy, the number of users fell short of plan due, among other factors, to weaker-than-expected user responses to news and other content.」

「Meanwhile, DAU for the Group's news-curation media, including Gunosy, remained below expectations because there were fewer highly topical news stories capable of attracting users' interest.」

「As the user retention rate remained stable, the number of users stayed at 100% of the previous quarter's level. Profitability per user, which the company had been working to improve, remained at a certain level despite the difficult market conditions for display advertising in reservation-based advertising, as a result of various measures implemented in the second quarter, including changes to the advertising logic and strengthened sales activities, reaching 95% of the previous quarter's level.」

「As a result, the number of users was flat at 99% of the previous quarter, while it was 101% of the year-ago period. Revenue per user, which we had been working to improve, reached 102% of the previous quarter as a result of various measures implemented in the second quarter, including changes to the advertising logic and strengthened sales activities.」

「During the second quarter of the current consolidated fiscal year, as announced in the first quarter, we operated the business while curbing advertising and promotional investment in light of profitability and uncertainty in the advertising market. As a result, the number of users was 95% of the previous quarter, although it was 101% of the year-ago period. Revenue per user, which we had been working to improve, was in a difficult situation in the first quarter, but reached 103% of the previous quarter as a result of various measures, including changes to the advertising logic and strengthened sales activities.」

「With regard to Gunosy, we aim to create a news media platform for a new era that serves as social infrastructure, and are working on measures to achieve optimal delivery of socially valuable information that is useful to know and personally valuable information that users want to know. During the first quarter of the current consolidated cumulative period, in line with the policy of the previous consolidated fiscal year, we made advertising and promotional investments aimed at Gunosy's renewed growth while taking investment returns into account. In addition to the expected increase in new users resulting from the advertising and promotional investment, steady results from measures to improve user retention that had been underway since the previous consolidated fiscal year enabled us to achieve a 106% increase in users year on year.」

「In addition to the expected increase in new users resulting from the increased investment, the steady results from measures to improve user retention that had been underway since the first quarter enabled us to increase the number of users from the previous quarter.」

「During the third quarter of the current consolidated fiscal year, we reassessed Gunosy's growth potential, positioned the business as a medium- to long-term growth driver for the Group as a whole, and increased advertising and promotional investment. Retention of new users acquired through the increased investment remained strong as expected, while revenue per user also maintained its improving trend as a result of measures including improvements to the advertising logic that had been underway since the first quarter.」

「With regard to Gunosy, we have continued working on measures to achieve optimal delivery of socially valuable information that is useful to know and personally valuable information that users want to know, with the aim of creating a news media platform for a new era that serves as social infrastructure. During the second quarter of the current consolidated fiscal year, retention of new users acquired during the period remained stable, while the improving trend in long-term retention was maintained through improvements to the algorithm and notification functions.」

「With regard to Gunosy, we aim to create a news media platform for a new era that serves as social infrastructure, and are working on measures to achieve optimal delivery of socially valuable information that is useful to know and personally valuable information that users want to know. During the first quarter of the current consolidated fiscal year, retention of new users continued to improve steadily after advertising and promotional investment resumed in the previous fiscal year. In addition, long-term retention also showed an improving trend as a result of improvements to the algorithm and notification functions.」

「After resuming advertising and promotional investment during the consolidated fiscal year, the retention rate of new users improved significantly, resulting in improved profitability per user.」

「During the third quarter of the current fiscal year, the Group entered into an official partnership agreement with Urawa Reds and newly opened the Urawa Reds Channel on Gunosy and News Pass.」

「For Gunosy, we are pursuing initiatives to create a news media service for a new era that can serve as social infrastructure, including the optimal delivery of socially valuable information users should know and personally valuable information they want to know. During the second quarter of the current consolidated fiscal year, we revamped the tutorial so that users can learn how to use the app and understand the value of its content, enabling them to begin using the app smoothly.」

「With regard to Gunosy, we aim to create a news media platform for a new era that serves as social infrastructure. During the first quarter of the current consolidated fiscal year, we renewed the app and worked to enhance product value to achieve optimal delivery of socially valuable information that is useful to know and personally valuable information that users want to know,」

「In the Media Business, we aim to develop Gunosy into the standard news media platform for a new era. While continuing efforts to enhance media value and advertising product value, we will begin advertising and promotional investment aimed at returning to growth.」