Subscription-based sales of the tea D2C brand “YOU IN”
First written in FY2022-Q1. 9 of 10 entries say "Advanced", first in FY2022-Q2. Latest entry: FY2024-Q2.
11 other companies' latest entry also says "Advanced".
- FY2024-Q2AdvancedAnnual report
「The mood-pairing brand YOU IN released the bath additive MOOD PAIRING BATH awai to provide a mood-pairing experience for a variety of occasions.」
For YOU IN, the product lineup was expanded through the release of the bath additive MOOD PAIRING BATH awai in addition to the existing tea products. - FY2024-Q1AdvancedAnnual report
「In addition, for the mood-pairing brand YOU IN, the average customer spend increased as a result of price revisions and the expansion of the product lineup in response to the macroeconomic environment.」
For YOU IN, the average customer spend increased as a result of price revisions and the expansion of the product lineup. - FY2023AdvancedAnnual report
「Mood-pairing tea YOU IN continues to benefit from strong gift demand. In offline sales, many purchases have also been made by foreign tourists, confirming demand from inbound visitors.」
For YOU IN, demand for gifts remained strong, and purchases by foreign tourists and inbound demand were confirmed. - FY2023-Q3AdvancedAnnual report
「Mood-pairing tea YOU IN has expanded its distribution channels to retail stores with strong demand for gifts, and is working to further increase brand awareness through sales at physical stores.」
For YOU IN, distribution channels were expanded to retail stores with strong demand for gifts, in addition to existing subscriptions, hometown tax donation rewards and pop-up stores, with efforts underway to increase brand awareness through physical retail locations. - FY2023-Q2AdvancedAnnual report
「Mood-pairing tea YOU IN began partnering with accommodation facilities, and efforts are continuing to expand distribution channels and increase brand awareness.」
YOU IN began partnering with accommodation facilities, advancing efforts to expand distribution channels and increase brand awareness. - FY2023-Q1AdvancedAnnual report
「Mood-pairing tea YOU IN began partnering with accommodation facilities, and efforts are continuing to expand distribution channels and increase brand awareness.」
YOU IN began partnering with accommodation facilities, expanding distribution channels in addition to its existing subscription sales and pop-up stores. - FY2022AdvancedAnnual report
「Distribution channels for YOU IN, a mood-pairing tea developed as a tea D2C brand, are being expanded, including through pop-up stores held in Osaka as well as Tokyo.」
For YOU IN, pop-up stores were held in Osaka in addition to Tokyo, expanding distribution channels. - FY2022-Q3AdvancedAnnual report
「In the new business, distribution channels for YOU IN, a mood-pairing tea developed as a tea D2C brand, are being expanded, including through pop-up stores.」
Distribution channels for the D2C brand YOU IN were expanded, including through pop-up stores. - FY2022-Q2AdvancedAnnual report
「In the new business, distribution channels for YOU IN, a mood-pairing tea developed as a tea D2C brand, have been expanded, including through its selection as a hometown tax donation reward.」
Distribution channels for the tea D2C brand YOU IN expanded, including through its selection as a hometown tax donation reward. - FY2022-Q1First statedAnnual report
「In the new business, we began selling YOU IN, developed as a tea D2C brand, through a subscription service.」
Sales of the tea D2C brand YOU IN began through a subscription service. This was the first specific development cited as a means of diversifying revenue sources through new businesses.