Enhancing Facility Appeal by Attracting Buzzworthy Food and Beverage Tenants
First written in FY2018-Q1. 9 of 14 entries say "Advanced", first in FY2018-Q3. Latest entry: FY2026.
6 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「At Kawaba Resort, the operation of “HANETTA,” a large-scale aerial net athletic facility named Sora to Kaze no Net Athletic, inside Roadside Station Kawaba Den-en Plaza, attracted many children during Golden Week. The adjoining onigiri shop “Kawabanchi” also achieved record-high revenue for the fifth consecutive year.」
Efforts to enhance the appeal of the facilities continued through the operation of HANETTA and the adjoining restaurant, while “Kawabanchi” achieved record-high revenue for the fifth consecutive year. - FY2025-H1AdvancedAnnual report
「At HAKUBA VALLEY Hakuba Iwatake Mountain Resort, the Company reopened the summit’s Mori no Office area after renovations, supported by the popular outdoor brand THE NORTH FACE, and opened Soup Stock Tokyo’s first location in Nagano Prefecture. At HAKUBA VALLEY Tsugaike Mountain Resort, it opened Tsugaike Yokocho with 3 additional stores, following the previous season, to address demand for food around the gondola base station and provide après-ski offerings, further enhancing the appeal of food at the ski resort.」
The Company expanded high-profile food, beverage and visitor-experience offerings, including attracting Soup Stock Tokyo to Hakuba Iwatake and adding 3 new stores to Tsugaike Yokocho. - FY2024RestatedAnnual report
「At HAKUBA VALLEY Hakuba Iwatake Snow Field, the Company actively implemented initiatives for sightseeing visitors who do not ski, including opening IWATAKE WHITE PARK, where non-skiers and pets can enjoy the snowy scenery together, and opening Soup Stock Tokyo’s first location in Nagano Prefecture. At HAKUBA VALLEY Tsugaike Mountain Resort, it opened Tsugaike Yokocho around the gondola base station from this season to address demand for food and provide après-ski offerings, enhancing the appeal of food at the ski resort.」
The Company continues to expand high-profile food, beverage and visitor-experience offerings, including attracting Soup Stock Tokyo and opening Tsugaike Yokocho. - FY2024-Q2AdvancedAnnual report
「At HAKUBA VALLEY Hakuba Iwatake Snow Field, the Company implemented initiatives for sightseeing visitors who do not ski, including opening IWATAKE WHITE PARK, where non-skiers and pets can enjoy the snowy scenery together, and opening Soup Stock Tokyo’s first location in Nagano Prefecture. At HAKUBA VALLEY Tsugaike Mountain Resort, it opened Tsugaike Yokocho around the gondola base station from this season to address demand for food and provide après-ski offerings, enhancing the appeal of food at the ski resort.」
The Company expanded high-profile food, beverage and visitor-experience offerings, including by attracting Soup Stock Tokyo to Hakuba Iwatake and opening Tsugaike Yokocho at Tsugaike Mountain Resort. - FY2024-Q1AdvancedAnnual report
「At Kawaba Resort, operation of HANETTA, a large-scale net athletics facility called Sora to Kaze no Net Athletics, at Roadside Station Kawaba Den-en Plaza entered its second season. The adjacent onigiri shop Kawabanchi also achieved record-high sales for the third consecutive year.」
Operation of HANETTA at Kawaba entered its second season, while the adjacent onigiri shop Kawabanchi achieved record-high sales for the third consecutive year. - FY2022-Q3AdvancedAnnual report
「At HAKUBA VALLEY Hakuba Iwatake Mountain Resort, the Company continued initiatives to provide visitors with a comfortable environment, including operating the popular summit attraction HAKUBA MOUNTAIN HARBOR, introducing the new “Mountain Kart,” which allows riders to descend the mountain using handlebars and brakes, opening the “Hakuba Hitotoki-no-Mori” observation area at an elevation of 1,100 meters on 28 April, and attracting a franchise location of CHAVATY, the popular specialty milk tea shop with a location on Omotesando, to the observation area.」
The Company introduced Mountain Karts at Hakuba Hitotoki-no-Mori and attracted a CHAVATY franchise location, among other initiatives, giving concrete form to high-profile food and experiential offerings. - FY2021RestatedAnnual report
「The Company continues to renovate its facilities by carrying out regular refurbishments, introducing new facilities, and attracting local tenants and tenants popular in major metropolitan areas.」
The Company reconfirmed that regular renovations, the introduction of new facilities, and the attraction of local and metropolitan-area tenants popular in their respective markets would enhance facility appeal. - FY2020RestatedAnnual report
「The Company continues to renovate its facilities by carrying out regular refurbishments, introducing new facilities, and attracting local tenants and tenants popular in major metropolitan areas.」
The Company reconfirmed that attracting local and metropolitan-area food and beverage tenants, among others, and carrying out renovations and introducing new facilities would enhance facility appeal. - FY2019RestatedAnnual report
「At the ski resorts, the Company is also working to enhance the food and beverage tenant offering and improve customer satisfaction.」
The Company reconfirmed that enhancing the food and beverage tenant offering would improve facility appeal and customer satisfaction. - FY2018AdvancedAnnual report
「The Company attracted the well-known restaurant Karuizawa Primo from Nagano Prefecture, enabling visitors to enjoy authentic Italian cuisine at the ski resort. It also expanded the summit-area facilities by opening Happo Usagidaira Café, the first domestic location in the Open Market offering various Starbucks drinks. At Hakuba Iwatake Snow Field, it opened a pop-up bar in collaboration with the popular brewery restaurant T.Y. HARBOR in Tennozu, Tokyo, allowing visitors to enjoy the spectacular natural surroundings with a beer.」
The attraction and opening of high-profile food and beverage offerings, including Karuizawa Primo, Happo Usagidaira Café and the T.Y. HARBOR pop-up bar, progressed to the implementation stage. - FY2018-Q3AdvancedAnnual report
「The Company expanded the facilities in the summit area, including by opening Happo Usagidaira Café, the first domestic location in the Open Market offering various Starbucks drinks, and by attracting the well-known restaurant Karuizawa Primo from Nagano Prefecture. At Hakuba Iwatake Snow Field, in addition to focusing on its first-track service, the Company installed a mogul course and mogul terrain, and created snow features such as banks and waves using the natural terrain in the Sunny Valley Course at the foot of the mountain, focusing on developing courses that beginners could also enjoy. In its food and beverage services, the Company also expanded its offerings by opening a pop-up bar in collaboration with the popular brewery restaurant T.Y. HARBOR in Tennozu, Tokyo.」
The attraction and opening of high-profile food and beverage offerings progressed, with specific initiatives to enhance the appeal of individual facilities, including Happo Usagidaira Café and the pop-up bar with T.Y. HARBOR. - FY2018-Q1First statedAnnual report
「The Company is also working to attract high-profile tenants. At Usagidaira Terrace at HAKUBA VALLEY Hakuba Happo-One Ski Resort, the Company has attracted Karuizawa’s popular Trattoria Primo. At White Plaza at HAKUBA VALLEY Iwatake Snow Field, it has attracted Sobasuke, which has received media attention. At HAKUBA VALLEY Tsugaike Kogen Ski Resort and Meiho Ski Resort, it has attracted JACKY’S kitchen, which operates mobile cafés in various locations.」
For the first time, initiatives to enhance facility appeal by attracting well-known and high-profile food and beverage tenants at each ski resort were described.