Expanding Transportation and Experiential Products for International Visitors
First written in FY2016-Q3. 21 of 30 entries say "Advanced", first in FY2017-Q2. Latest entry: FY2026.
0 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「Inbound visitor numbers reached a record 544 thousand in the 2025-2026 season of the current consolidated fiscal year, and are expected to continue increasing.」
Inbound visitor numbers reached a record 544 thousand in the 2025-2026 season. The Company stated that it would continue sales activities targeting overseas travel agencies and local ski clubs and address the shortage of accommodation facilities. - FY2026-H1AdvancedAnnual report
「Regarding visitor trends, international visitors increased substantially, particularly in the Hakuba area, while the effects of continued investment in artificial snowmaking equipment also contributed. International visitors totaled 282 thousand, 26.3% above the previous record high of 223 thousand in the 24-25 season.」
International visitors totaled 282 thousand, 26.3% above the previous record high in the 24-25 season. The Company’s sales and visitor-reception initiatives centered on the Hakuba area and the effects of its artificial snowmaking equipment investments are described. - FY2025-H1AdvancedAnnual report
「Regarding visitor trends, international visitors increased substantially, particularly in the Hakuba area. As a result, international visitors totaled 214 thousand, 44.2% above the previous record high of 148 thousand in the 23-24 season.」
International visitors totaled 214 thousand, surpassing the 148 thousand recorded in the 23-24 season by 44.2% and setting a new record high. - FY2024AdvancedAnnual report
「Now that the COVID-19 pandemic is subsiding, the Company has resumed direct sales activities with overseas travel agencies and local ski clubs, working to attract visitors from overseas.」
The Company resumed direct sales activities with overseas travel agencies and local ski clubs and progressed to the stage of attracting visitors from overseas. International visitors to HAKUBA VALLEY totaled 293 thousand. - FY2024-Q3AdvancedAnnual report
「Regarding visitor trends, international visitors increased more than expected not only in the Hakuba area but also in other areas. As a result, international visitors totaled 304 thousand, approximately 32% above the pre-COVID 18-19 season level of 231 thousand.」
International visitors totaled 304 thousand, approximately 32% above the pre-COVID 18-19 season. Visitor numbers also increased in areas outside Hakuba. - FY2024-Q2AdvancedAnnual report
「Regarding visitor trends, international visitors increased more than expected not only in the Hakuba area but also in other areas. As a result, international visitors totaled 148 thousand, 21% above the pre-COVID 18-19 season level of 122 thousand.」
International visitors totaled 148 thousand, 21% above the pre-COVID 18-19 season. The Company also indicated a policy of continuing sales and promotional activities and regional cooperation to address accommodation shortages. - FY2024-Q1RestatedAnnual report
「With entry restrictions related to COVID-19 lifted, the Company expects international visitor numbers in the 2023-2024 season to recover to levels close to those before the restrictions. It will conduct sales activities and promotions to ensure a smooth reception and attract more international visitors than before, while working with the local community to address shortages of accommodation and other facilities in the Hakuba area through measures including attracting developers and supporting accommodation facilities that are currently closed.」
For the 2023-2024 season following the lifting of entry restrictions, the Company expects visitor numbers to approach pre-restriction levels and is continuing sales and promotional activities and regional cooperation to address accommodation shortages. - FY2023AdvancedAnnual report
「Now that the COVID-19 pandemic is subsiding, the Company has resumed direct sales activities with overseas travel agencies and local ski clubs, working to attract visitors from overseas.」
Sales activities that had continued under restrictions on overseas travel progressed to the resumption of direct sales with overseas travel agencies and local ski clubs. The Company expects international visitor numbers in the 2023-2024 season to approach pre-entry-restriction levels. - FY2023-Q3RestatedAnnual report
「As entry restrictions have eased, the price gap between Japan and overseas has also widened. The Company is therefore actively working to enhance lift ticket offerings, including the area-wide passes popular with international visitors, and to increase the added value of both hard and soft services. It will also continue working with the local community to address accommodation shortages in the area.」
The Company has reaffirmed its policy of continuing area-wide passes, increasing added value and working with the local community to address accommodation shortages in preparation for receiving international visitors after the easing of entry restrictions. - FY2023-Q2AdvancedAnnual report
「International visitors during the first half totaled 89 thousand, recovering to 73.1% of the 18-19 season level of 122 thousand.」
The easing of entry restrictions led to a recovery in international visitors to 89 thousand, reaching 73.1% of the pre-COVID 18-19 season level. The Company also indicated a policy of promoting area-wide passes, increasing added value and working with the local community to address accommodation shortages. - FY2022-Q3RestatedAnnual report
「As countries worldwide ease entry restrictions and Japan has begun considering raising its cap on entrants and gradually resuming acceptance of international tourists, the Company will conduct sales activities and promotions to ensure a smooth reception and achieve visitor numbers above previous levels when Japan resumes accepting international visitors. It will also work with the local community to address shortages of accommodation and other facilities in the Hakuba area, including by attracting developers and supporting accommodation facilities that are currently closed.」
In light of the easing of entry restrictions and consideration of the resumption of international tourism in Japan, the Company reaffirmed its policy of pursuing sales and promotions, attracting developers and supporting accommodation facilities that are currently closed. - FY2022-Q2RestatedAnnual report
「Regarding international visitors, several countries worldwide have already begun accepting tourists from overseas or announced policies to ease restrictions. When Japan resumes accepting international visitors, the Company will conduct sales activities and promotions to ensure a smooth reception and achieve visitor numbers above previous levels. It will also work with the local community to address shortages of accommodation and other facilities in the Hakuba area, including by attracting developers and supporting accommodation facilities that are currently closed.」
Although the situation in which international visitors cannot be expected due to overseas entry restrictions continues, the Company has reaffirmed its sales and promotion initiatives in preparation for the resumption of visitor acceptance, as well as regional cooperation measures to address accommodation shortages. - FY2021RestatedAnnual report
「Although overseas travel is currently restricted due to the impact of COVID-19, the Company is continuing to approach overseas travel agencies and local ski clubs, working to attract visitors from overseas after the pandemic subsides.」
The Company has reaffirmed its policy of continuing to approach travel agencies and local ski clubs despite restrictions on overseas travel, with the aim of attracting overseas visitors after the pandemic subsides. - FY2021-Q1RestatedAnnual report
「Although visitor numbers are expected to decline, including because no international visitors are assumed for the current season,」
In light of the impact of COVID-19, the Company has reaffirmed the assumption that its outlook for the current season does not include any international visitors. - FY2020RestatedAnnual report
「Although overseas travel is currently restricted due to the impact of COVID-19, the Company is continuing to approach overseas travel agencies and local ski clubs, working to attract visitors from overseas after the pandemic subsides.」
Even under restrictions on overseas travel, the Company is continuing to approach travel agencies and local ski clubs, reaffirming its policy of attracting overseas visitors after the pandemic subsides. - FY2020-Q2AdvancedAnnual report
「At Meiho Ski Resort, the Company operated free company-owned buses from the Takayama area to attract visitors, particularly increasing the number of customers from Asia. The number of international visitors also increased at Ryuoo Ski Park and Kawaba Ski Resort.」
At Meiho Ski Resort, the Company operated free company-owned buses from the Takayama area to attract visitors from Asia. International visitor numbers also increased at Ryuoo and Kawaba. - FY2019AdvancedAnnual report
「Next, regarding international visitors to Japan, visitor numbers during the current winter season exceeded the previous year to reach a record high. Visitor numbers to the HAKUBA VALLEY area from Australia and New Zealand remained stable, while the number of visitors from Asia also increased. Groups and families were particularly noticeable. Including these visitors, total attendance at the Group’s 4 ski resorts was 228 thousand, up 8.8% year on year.」
While maintaining visitor numbers from Australia and New Zealand, the Company attracted more visitors from Asia. International visitors to its 4 ski resorts totaled 228 thousand, up 8.8% year on year. - FY2019-Q3AdvancedAnnual report
「Next, regarding international visitors to Japan, visitor numbers during the current winter season exceeded the previous year to reach a record high. Visitor numbers to the HAKUBA VALLEY area from Australia and New Zealand remained stable, while the number of visitors from Asia also increased. Groups and families were particularly noticeable.」
As the Company continued sales and service improvement initiatives for international visitors, visitor numbers from Australia and New Zealand remained stable, while visitors from Asia, particularly groups and families, increased. - FY2019-Q1AdvancedAnnual report
「In June, the Company newly established the Brand Communications Department within the Sales Division. Together with the Planning and Promotion Department and the Corporate Sales Department, it will pursue sales initiatives and public relations activities with a view to the ICT-driven society resulting from the advance of digitalization. Specifically, the Company is focusing on online ticket sales, marketing, attracting events, rental car services and collaboration with various corporations.」
Initiatives to attract visitors and improve services, including for international visitors, took concrete shape through the establishment of the Brand Communications Department within the Sales Division, online ticket sales, marketing, event attraction, rental car services and collaboration with corporations. - FY2018AdvancedAnnual report
「HAKUBA VALLEY entered into a long-term alliance agreement with Vail Resorts, which is based in Broomfield, Colorado, USA, and decided to partner with EPIC PASS. With HAKUBA VALLEY joining the program, Epic Pass became the world’s largest international season pass from the 2018-2019 season, available at 65 resorts in 8 countries. This is expected to raise its global profile and improve convenience for Epic Pass holders.」
The long-term alliance between HAKUBA VALLEY and Vail Resorts took concrete shape, and HAKUBA VALLEY progressed to the stage of joining EPIC PASS, available at 65 resorts in 8 countries from the 2018-2019 season. - FY2018-Q3AdvancedAnnual report
「HAKUBA VALLEY entered into a long-term alliance agreement with Vail Resorts, which is based in Broomfield, Colorado, USA, and decided to partner with EPIC PASS. With HAKUBA VALLEY joining the program, Epic Pass became the world’s largest international season pass from the 2018-2019 season, available at 64 resorts in 8 countries. This is expected to raise its global profile and improve convenience for Epic Pass holders.」
HAKUBA VALLEY entered into a long-term alliance agreement with Vail Resorts and progressed to the stage of partnering with EPIC PASS, which from the 2018-2019 season could be used at 64 resorts in 8 countries. - FY2018-Q1AdvancedAnnual report
「At the ski resort restaurants, Ryuoo Ski Park completely renovated its mountaintop restaurant. The Company’s directly operated restaurants in HAKUBA VALLEY developed menus tailored to each restaurant’s concept, including Italian cuisine, and provided appealing menu options to improve customer satisfaction. It also continued developing menu offerings for the growing number of international visitors.」
The Company entered the stage of renovating restaurants, developing concept-based menus and providing menu options tailored to international visitors. - FY2017AdvancedAnnual report
「The Company strengthened sales activities in Australia, Taiwan, China and Southeast Asia. In the HAKUBA VALLEY area, the number of individual travelers seeking to enjoy skiing and snowboarding seriously increased, as did the number of group travelers from Taiwan. At Ryuoo Ski Park, visitors from Asian countries increased as demand grew for snow activities such as sledding and tubing. As a result, international visitors to the ski resorts totaled 156 thousand, up 17.0% from the previous fiscal year.」
Stronger sales activities in Australia, Taiwan, China and Southeast Asia and the capture of demand for snow activities in Asia resulted in 156 thousand international visitors, up 17.0% from the previous fiscal year. - FY2017-Q3AdvancedAnnual report
「Overseas visitor attraction increased as a result of stronger sales activities in Australia, Taiwan, China and Southeast Asia. In the HAKUBA VALLEY area in particular, the number of individual travelers increased, as did the number of group travelers from Taiwan. As a result, international visitors to the ski resorts totaled 156 thousand, up 16.7% year on year. The HAKUBA VALLEY Happo-One Ski Resort hosted the 2017 International Ski Instructors Congress in Hakuba, attracting snow sports instructors primarily from European countries. Together with the Company’s travel division, they helped promote the appeal of the ski resorts in the HAKUBA VALLEY area and tourism in Nagano Prefecture.」
The Company strengthened sales activities in overseas markets, benefited from an increase in group travelers from Taiwan, and expanded awareness in Europe and elsewhere through international events. International visitors totaled 156 thousand, up 16.7% year on year. - FY2017-Q2AdvancedAnnual report
「To attract visitors from overseas, the Company conducted winter-season sales activities with local travel agencies in Australia, Taiwan, China and Southeast Asia during the green season, and exhibited at travel fairs held in various countries together with the local municipalities of each ski resort, communicating the appeal of Japan’s winter season and working to expand its customer base. After visitors arrived at the ski resorts, the Company worked to increase spending by organizing optional tours, mainly in areas surrounding ski resorts in Nagano Prefecture, that showcased the appeal of winter and allowed visitors to experience Japanese history and culture in cooperation with local municipalities.」
The Company continued sales activities with local travel agencies and participation in travel fairs, and progressed to the stage of organizing optional tours jointly with municipalities to provide experiences of Japanese history and culture. - FY2017-Q1RestatedAnnual report
「As part of its initiatives for international visitors, the Company conducted winter-season sales activities with local travel agencies in Australia, Taiwan, China and Southeast Asia during the green season. It also exhibited at travel fairs held in various countries together with the local municipalities of each ski resort, communicating the appeal of Japan’s winter-season nature and activities to customers interested in experiential consumption and working to expand its customer base.」
The Company continued initiatives for international visitors, using sales activities with local travel agencies, participation in travel fairs with municipalities, and promotion of nature and activities as sales promotion measures. - FY2016-Q3First statedAnnual report
「As part of its initiatives for international visitors, the Company worked to improve transportation links between ski resorts and accommodation facilities. In the HAKUBA VALLEY area, it expanded operations of the HAKUBA VALLEY Shuttle Bus, adding Hakuba Station and other locations to the routes as well as connecting the ski resorts. At Ryuoo Ski Park, it increased the number of regular free shuttle bus services from Yudanaka Onsen to improve convenience. In addition, optional tours for international visitors had traditionally focused on viewing Japanese macaques bathing in natural hot springs and visiting castles and other historic sites. To allow visitors to experience Japanese food culture, the Company planned tours featuring the rich seafood of the Sea of Japan in Itoigawa and developed products that allow visitors to experience Japanese culture beyond skiing, including kimono-wearing tours.」
The Company identified expanded shuttle bus routes and services, together with the development of products offering experiences of Japanese food, kimono and other aspects of Japanese culture beyond skiing, as specific measures.