Attracting Non-Skiers Through Events
First written in FY2016-Q3. 15 of 24 entries say "Advanced", first in FY2017-Q2. Latest entry: FY2026.
0 other companies' latest entry also says "Raised".
- FY2026RaisedAnnual report
「We will also use digital marketing for the NSD Kids Program, aim to reach 100,000 members in the future and address the domestic market, which is expected to contract in the years ahead.」
For the development of domestic customers, including children and non-skiers, the Company set a new quantitative target of increasing membership in the NSD Kids Program to 100 thousand in the future. - FY2026-H1AdvancedAnnual report
「In addition, as a long-term initiative to create a domestic skiing population, the company continued the NSD Kids Program this season, providing free season passes to elementary school children and preschoolers to make it easier for families to visit ski resorts. Membership increased to 47,000 from 44,000 in the previous season, and users of the program at the Group's ski resorts during the interim consolidated accounting period totaled 49,000, up 2.3% year on year.」
NSD Kids Program membership increased from 44,000 to 47,000, while users during the interim consolidated accounting period totaled 49,000, up 2.3% year on year. - FY2025-H1AdvancedAnnual report
「As a long-term initiative to create a domestic skiing population, the company continued the NSD Kids Program this season, providing free season passes to elementary school children and preschoolers to make it easier for families to visit ski resorts. Membership increased substantially to 44,000 from 34,000 in the previous season, and users of the program at the Group's ski resorts during the interim consolidated accounting period totaled 44,000, up 53.3% year on year.」
NSD Kids Program membership increased from 34,000 to 44,000, while users totaled 44,000, up 53.3% year on year. - FY2024RestatedAnnual report
「At HAKUBA VALLEY Hakuba Iwatake Snow Field, the company actively pursued initiatives for sightseeing visitors who do not ski, including the opening of IWATAKE WHITE PARK, where non-skiers and pets can enjoy snowy scenery together, and the opening of Soup Stock Tokyo's first location in Nagano Prefecture. Non-skier visitors reached a record high of 22,000, or 151.9% of the year-earlier level.」
The company continued attracting non-skiers through IWATAKE WHITE PARK and food-service facilities, among other initiatives, and non-skier visitors to Hakuba Iwatake reached a record high. - FY2024-Q3AdvancedAnnual report
「In addition, as a medium-term initiative to create a domestic skiing population, the company placed further emphasis this season on the NSD Kids Program, which provides season passes to elementary school children and preschoolers to make it easier for families to visit ski resorts. Membership increased substantially to 34,000 from approximately 20,000 in the previous season. At HAKUBA VALLEY Hakuba Iwatake Snow Field, the company actively pursued initiatives for sightseeing visitors who do not ski, including the opening of IWATAKE WHITE PARK, where non-skiers and pets can enjoy snowy scenery together, and the opening of Soup Stock Tokyo's first location in Nagano Prefecture. Non-skier visitors reached a record high of 22,000, or 151.9% of the year-earlier level.」
NSD Kids Program membership increased from approximately 20,000 to 34,000. At Hakuba Iwatake, non-skier visitors reached a record 22,000, or 151.9% of the year-earlier level, supported by IWATAKE WHITE PARK and Soup Stock Tokyo, among others. - FY2024-Q2AdvancedAnnual report
「The NSD Kids Program continued this season, with membership increasing substantially to 34,000 from 20,000 in the previous season. Users of the program at the Group's ski resorts during the cumulative second quarter were 28,000, an increase of 41.5% year on year.」
NSD Kids Program membership increased from 20,000 in the previous season to 34,000, while users totaled 28,000, up 41.5% year on year. At Hakuba Iwatake, non-skier visitors also totaled 11,000, or 194.2% of the year-earlier level. - FY2024-Q1RestatedAnnual report
「Specifically, the company has begun to achieve results, including attracting children as members through the NSD Kids Program and increasing the number of general visitors who come to HAKUBA VALLEY Hakuba Iwatake Snow Field for sightseeing without skiing. It will continue to enhance the program and roll out successful initiatives for increasing non-skier visitors across the Group to address the domestic market, which is expected to contract in the future.」
The company continues to recognize a degree of success in attracting children through the Kids Program and general tourists to Hakuba Iwatake, and continues to roll out successful initiatives within the Group. - FY2023AdvancedAnnual report
「At HAKUBA VALLEY Hakuba Iwatake Snow Field, approximately 14,000 visitors came for sightseeing, while approximately 1,200 pets visited.」
For non-skiers and sightseeing visitors, Hakuba Iwatake recorded approximately 14,000 visitors and approximately 1,200 visiting pets. Efforts to attract non-skiing visitors through new activities and events are progressing. - FY2023-Q3AdvancedAnnual report
「In addition, as a medium-term initiative to create a domestic skiing population, the company continued the NSD Kids Program this season, providing free season passes to elementary school children and preschoolers to make it easier for families to visit ski resorts. Membership doubled to 20,000 from 10,000 in the previous season, and users of the program at the Group's ski resorts during the period totaled 58,000, or 165.6% of the year-earlier level. The number of child visitors was the highest in the 7 years for which data is available.」
NSD Kids Program membership doubled from 10,000 in the previous season to 20,000, while users during the period totaled 58,000, or 165.6% of the year-earlier level. Child visitors also reached the highest level in the 7 years for which data is available. - FY2023-Q2AdvancedAnnual report
「The NSD Kids Program continued this season, with membership doubling to 20,000 from 10,000 in the previous season. The number of users of the program at the Group's ski resorts in the first half was 24,000, or 145.1% of the year-earlier level.」
NSD Kids Program membership doubled from 10,000 to 20,000, while first-half users totaled 24,000, or 145.1% of the year-earlier level. - FY2023-Q1AdvancedAnnual report
「Specifically, the company has begun to achieve results, including attracting children as members through the NSD Kids Program and increasing non-skier visitor numbers through the development of Kashimayari as a winter theme park. This season, it will further enrich the program and roll out successful initiatives for increasing non-skier visitors across the Group to address the domestic market, which is expected to contract in the future.」
The company confirmed a degree of success in attracting non-skiers through the NSD Kids Program and the development of Kashimayari as a winter theme park, and moved on to the stage of rolling out successful initiatives across the Group. - FY2022AdvancedAnnual report
「The newly launched Pokémon Snow Adventure attracted 5,000 visitors this season. At HAKUBA VALLEY Hakuba Iwatake Snow Field, the South Lift, which connects to Hakuba Hitotoki-no-Mori, opened in November 2021, became accessible this season to visitors not wearing skis. The company also expanded IWATAKE WHITE PARK, a snow-based outdoor area at the summit. As a result, the number of visitors to the site for sightseeing without skiing during the winter season was 8,000, or 120.4% of the year-earlier level.」
The company achieved concrete results in attracting non-skiers through its collaboration with Pokémon, lift access without skis, and the expansion of IWATAKE WHITE PARK. - FY2022-Q3AdvancedAnnual report
「In addition, as a medium-term initiative to create a domestic skiing population, the company recruited members for the NSD Kids Program, which provides free season passes to elementary school children and preschoolers, in order to make it easier for families to visit ski resorts. The program attracted approximately 10,000 members, and the number of children visiting the 6 Group ski resorts participating this season reached 82,000, or 158.7% of the year-earlier level. Accompanying parents and other adults also helped increase total visitor numbers.」
The NSD Kids Program attracted approximately 10,000 members, and child visitors to the 6 participating ski resorts totaled 82,000, or 158.7% of the year-earlier level. - FY2022-Q2AdvancedAnnual report
「To increase domestic visitor numbers and make it easier for families to visit ski resorts, the company began recruiting members for the NSD Kids Program, which provides free season passes to children in elementary school or younger. The program attracted approximately 10,000 members, while the number of children visiting the Group's ski resorts in the first half was 49,000, or 149.9% of the year-earlier level. The company also collaborated with the popular game Pokémon, introducing original Pokémon season passes and IC tickets featuring the characters. At Kashimayari Ski Resort, where the company is developing a winter theme park, it launched Pokémon Snow Adventure, including a dedicated giant tubing area and a playland with sledding and inflatable slides, as measures targeting non-skiers, a key priority.」
Domestic customer development took concrete form through the NSD Kids Program, the collaboration with Pokémon, and the development of Kashimayari as a winter theme park. The Kids Program attracted approximately 10,000 members, and the number of child visitors reached 149.9% of the year-earlier level. - FY2021RestatedAnnual report
「Developing the domestic market through winter kids' programs and transforming facilities into snow-themed theme parks」
As a strategy to attract domestic customers in the with-COVID era, the company launched winter kids' programs and promoted the transformation of facilities into snow-themed theme parks. - FY2020RestatedAnnual report
「For families, we have added kids' parks where children can safely enjoy playing in the snow and other activities. For people experiencing skiing or snowboarding for the first time, we are also developing slopes with gentle, well-groomed gradients centered on sledding and other activities.」
The company has reaffirmed the development of kids' parks, gentle slopes, and slopes centered on sledding for families, children, and beginners. - FY2020-Q2AdvancedAnnual report
「At HAKUBA VALLEY Tsugaike Kogen, we continued improving the operating methods of “Xtrem Aventures HAKUBA TSUGAIKE WOW!,” which entered its second year of operation. We also focused on attracting families by developing operations in collaboration with popular children's content, including an educational program with “Shimajiro” from Benesse Corporation.」
The development of non-skier and family customer segments took concrete form through operational improvements at existing facilities and collaboration with children's content, including an educational program with Shimajiro. - FY2020-Q1RestatedAnnual report
「At HAKUBA VALLEY Kashimayari Ski Resort, we plan to open “Tubers High,” Japan's longest tubing course, which children and non-skiers can also enjoy.」
As an initiative for non-skiers and children, the company plans to develop Japan's longest tubing course. A new specific measure was presented, but the text indicates that it remains at the planning stage. - FY2018RestatedAnnual report
「Enhancing slope services for non-skiers」
Enhancing slope services for customer segments including non-skiers was reiterated as a future initiative. - FY2017RestatedAnnual report
「Enhancing slope services for non-skiers」
Enhancing services for customers whose primary purpose is not skiing was reiterated as an initiative for future winter seasons. - FY2017-Q2AdvancedAnnual report
「At Ryuoo Ski Park, we strengthened the shop and information center in front of Yudanaka Station for inbound visitors heading to Yudanaka-Shibu Onsen and the Snow Monkey viewing area at the Jigokudani Monkey Park, which is popular overseas. We also provided snow activities such as snow rafting at the ski resort for winter-sports beginners as well as skiers and snowboarders, working to attract inbound visitors.」
In addition to the existing game collaboration events, the company provided specific experiences for customers whose primary purpose was not skiing, including snow rafting for winter-sports beginners. - FY2016-Q3First statedAnnual report
「At Ryuoo Ski Park and Meiho Ski Resort, we planned collaboration events with popular games and held tour-style events that attracted fans of those games, working to develop a new customer segment of non-skiers.」
The company described initiatives to attract new non-skier customer segments through collaborations with popular games and tour-style events.