Introduction of Freeride Events and Nighttime Activities
First written in FY2017-Q2. 11 of 15 entries say "Advanced", first in FY2017-Q3. Latest entry: 2026-09-11.
6 other companies' latest entry also says "Advanced".
- 2026-09-11AdvancedEarnings
「At HAKUBA VALLEY International Mountain Resort Hakuba Happo-One, we held the music festival “HAKUBA Mountain Festival” for the first time, promoting the green season in the Hakuba area.」
A new music festival for the green season was held for the first time at Hakuba Happo-One. - FY2026-H1AdvancedAnnual report
「At HAKUBA VALLEY International Mountain Resort Hakuba Happo-One, we held the “HAKUBA Mountain Festival” music festival for the first time, undertaking initiatives to invigorate the green season in the Hakuba area.」
Held the “HAKUBA Mountain Festival” for the first time at Hakuba Happo-One, expanding events and visitor-attraction initiatives for the green season. - FY2025-H1AdvancedAnnual report
「At Ryuoo Mountain Resort, we installed the “Unkai Piano,” a street piano in the “SORA terrace cafe” that visitors can play freely. In October, we held “Unkai Live Paint,” which used the piano as a canvas to combine spectacular scenery and art, attracting many customers.」
Installed a street piano at Ryuoo and held a live-painting event in October, expanding event- and experience-based visitor-attraction initiatives. - FY2024-Q2AdvancedAnnual report
「At HAKUBA VALLEY Hakuba Happo-One Ski Resort, we held music events every weekend at the “OAKLEY TERRACE” and expanded the food and beverage menu through collaborations including with the premium Japanese beef restaurant “Yakiniku Yazawa,” attracting many inbound visitors and non-skiers.」
Held music events every weekend at Happo-One and combined them with food and beverage collaborations to attract inbound visitors and non-skiers. - FY2023-Q3AdvancedAnnual report
「At HAKUBA VALLEY Hakuba Happo-One Ski Resort, we planned various events, including the exhibition match of “LIMITS,” an event-based competitive digital art format being attempted for the first time at a snow resort. The Alpine area also hosted the Freeride World Tour, an international skiing and snowboarding competition. In addition, on Saturdays in February, we launched fireworks for 10 minutes from an elevation of 1,200m at 20:00, a first-of-its-kind initiative that visitors staying in the HAKUBA VALLEY area could enjoy.」
Newly held the LIMITS exhibition match, the Freeride World Tour and fireworks every Saturday at Happo-One, expanding events and nighttime activities. - FY2023-Q2AdvancedAnnual report
「At HAKUBA VALLEY Hakuba Happo-One Ski Resort, we reopened the snow park “HAPPO PARKS -NATURES-” for the first time in 3 seasons, making full use of Happo-One's wide slopes and excellent snow quality. We also held numerous events for a wide range of customers, including weekend DJ events at the “corona ESCAPE terrace.”」
Reopened the snow park at Happo-One for the first time in 3 seasons and held events for a diverse customer base, including weekend DJ events. - FY2023-Q1AdvancedAnnual report
「At HAKUBA VALLEY Hakuba Iwatake Mountain Resort, we held an event in which the popular outdoor brand CHUMS took over Hakuba Hitotoki no Mori, which grand-opened this spring. At HAKUBA VALLEY International Mountain Resort Hakuba Happo-One, we held the “Usagidaira Night Festa,” Japan's highest-altitude sky fireworks event, launched from an elevation of 1,400m. We also strengthened media exposure, including on TV and social media, as well as advertising and promotional activities, and visitor numbers at both facilities exceeded the previous year.」
Held the CHUMS event at Hakuba Hitotoki no Mori and the sky fireworks event at Happo-One, strengthening media exposure, advertising and promotion, with visitor numbers at both facilities exceeding the previous year. - FY2020SoftenedAnnual report
「From the first half of March, there was a decline in group customers and cancellations of events due to the spread of COVID-19」
Event-based visitor attraction was constrained by event cancellations due to the spread of COVID-19. - FY2020-Q2RestatedAnnual report
「At HAKUBA VALLEY Hakuba Iwatake Mountain Resort, we plan to hold the “HAKUBA Yahho FESTIVAL,” a music live event featuring prominent artists, from 16 to 24 May this year.」
As an event-based visitor-attraction initiative, outlined plans to hold a music live event at Hakuba Iwatake from 16 to 24 May 2020. This was organized as a reconfirmation of the plan, not as an event already held. - FY2019-Q3AdvancedAnnual report
「HAKUBA VALLEY Hakuba Happo-One Ski Resort celebrated its 60th anniversary this season and held commemorative events. Kawaba Ski Resort and Meiho Ski Resort, which marked their 30th anniversaries, also sold limited-period “30th Anniversary Season Passes” as special programs and held related events.」
Held anniversary-related commemorative programs at Hakuba Happo-One, Kawaba and Meiho, expanding them beyond season-pass sales to related events. - FY2018AdvancedAnnual report
「In March, we held events at each ski resort where visitors could ski with Daichi Hara, whom we support and who won a bronze medal at the PyeongChang Winter Olympics, as well as various programs developed in collaboration with companies sponsoring the ski resorts, undertaking numerous visitor-attraction initiatives.」
Held skiing events with medalists and corporate-sponsored programs at each ski resort, expanding event-based visitor-attraction initiatives. - FY2018-Q3AdvancedAnnual report
「From a sales perspective, in March we held events at each ski resort where visitors could ski with Olympic medalists and professional snowboarders, and undertook numerous visitor-attraction initiatives, including programs developed in collaboration with sponsoring companies.」
Held skiing events with medalists and professional snowboarders, corporate-sponsored programs and other events at each ski resort, expanding event-based visitor-attraction initiatives. - FY2017RestatedAnnual report
「On weekends and holidays, when many customers visit, we hold slope activities tailored to the visitor mix, such as rock-paper-scissors tournaments that are easy for families to join.」
Continued events and slope activities tailored to the visitor mix. - FY2017-Q3AdvancedAnnual report
「At Ryuoo Ski Park and HAKUBA VALLEY Kashimayari Ski Resort, we held the Bonfire Snowboarding night event, a new event where visitors could enjoy a bonfire, coffee and music together on the slopes, attracting skiers and snowboarders who enjoy night skiing. At Meiho Ski Resort, we newly attracted the SBJ on snow FESTIVAL snowboard demo event organized by the Japan Snowboard Industry Promotion Association, raising awareness of Meiho Ski Resort among snowboarders in the Chubu and Kansai regions and attracting visitors.」
Held new night events at Ryuoo and Kashimayari and newly attracted a snowboard demo event at Meiho, expanding the facilities and content covered by event initiatives. - FY2017-Q2First statedAnnual report
「At HAKUBA VALLEY Hakuba Happo-One Ski Resort, we invited world-renowned snowboarder Travis Rice to hold a freeride event, allowing visitors to enjoy world-class riding in Japan. We also opened the Corona Night Bar at Usagidaira Open Terrace, providing ski resort customers with a new nighttime activity.」
Introduced a freeride event featuring a renowned athlete and the Corona Night Bar for nighttime operations, expanding the customer experience beyond skiing and snowboarding.