Expansion of services for local governments

「Local-government business: Revenue growth from an increase in projects in the related population and travel fields」

「In preparation for the Ministry of Internal Affairs and Communications’ Furusato Resident Registration System, which is scheduled to begin operating next year, we undertook accompaniment activities for municipalities participating in the ministry’s model project and, ahead of the rest of the country, assigned a Furusato Resident Registration Coordinator in Bandai, Fukushima Prefecture.」

「As a result, the total number of projects commissioned by national and local governments in fiscal 2025 reached 67, exceeding the target of 60 and representing a record high for a single fiscal year, while operating profit reached a record-high level.」

「With the start of fiscal 2025 in April, we have been awarded more than 20 municipal projects. In the food sector, we continue to provide distribution support using Pocket Marche. In the related-population sector, supported by developments such as the Basic Framework for Regional Revitalization 2.0 approved by the Cabinet on 13 June, we plan to carry out new projects this fiscal year, including an Iwate seafood-industry business model development support project, a Kagoshima winter exchange and related-population project, and a Ministry of Land, Infrastructure, Transport and Tourism pilot project for leading initiatives in dual-location residency in Bandai, Fukushima Prefecture.」

「As a result, we worked with 44 municipalities during the period, an increase of 4 from the previous period. We also began partnerships with ココホレジャパン in April 2024 and 百戦錬磨 in September of the same year, and proceeded with solution development.」

「As municipalities begin their fiscal years in April, our activities during the second quarter focused mainly on sales efforts, including applying for publicly solicited municipal projects. In addition to continuing projects from the previous fiscal year, such as the “Mirai Work Fukushima Comprehensive Information Dissemination Project” and the “Support Services for Expanding Producers’ Sales Channels Using a Direct-from-Producer E-commerce Site” in Gunma Prefecture, new contracted projects increased, including the “Short-Term Stay Human Resources Attraction Promotion Project” in Iwate Prefecture and the “Nanyo Child-Rearing Migration Experience Tour” in Ehime Prefecture.」

「Specifically, we carried out projects including the “Gunma Prefecture PR Project for Prefectural Agricultural and Livestock Products Adapted to the New Normal,” the “Fukushima 12 Municipalities Migration Support Center ‘Mirai Work Fukushima’ Comprehensive Information Dissemination Project,” and the “Kumamoto Food Appeal Dissemination Project” in cooperation with Kumamoto City, Kumamoto Prefecture.」

「Although our initiatives had mainly focused on expanding sales channels, developing services such as Pokémaru Parent-Child Rural Study Abroad has also enabled us to work in tourism and migration and settlement. This is expected to help us develop new local-government clients and increase spending per existing client.」