Expansion of Pokemaru Parent-Child Regional Study Abroad
First written in FY2023. 6 of 13 entries say "Advanced", first in FY2024-Q1. Latest entry: FY2026-H1.
No other company in this theme has enough history to compare yet.
- FY2026-H1SoftenedAnnual report
「In our travel business, sales of the summer 2026 Pokémaru Parent-Child Rural Study Abroad program, originally planned for 9 locations nationwide, were temporarily suspended in April due to deficiencies in the safety management system. In June, after completing safety inspections of all program content and implementing improvements, we resumed sales on a reduced scale, omitting sales in 2 regions, Nagano and Fukuoka.」
After sales were temporarily suspended due to deficiencies in the safety management system, the company resumed sales following safety inspections and corrective measures, but reduced the program by omitting Nagano and Fukuoka. - FY2025SoftenedAnnual report
「The children’s organized tour Pokémaru Parent-Child Rural Study Abroad was held during the summer vacation in 7 regions nationwide. The number of participating families increased approximately 30% from 143 the previous year, to 186 families and 475 people.」
The summer 2025 program was held in 7 regions nationwide, with 186 families and 475 participants. Participating families increased approximately 30% from 143 the previous year, while recruitment and operating locations declined from 12 to 7. - FY2025-H1SoftenedAnnual report
「We have also begun attracting customers for the summer vacation Pokémaru Parent-Child Rural Study Abroad program at 9 locations nationwide.」
Customer recruitment for summer 2025 began at 9 locations nationwide. This was fewer than the 12 locations used for summer 2024. - FY2024AdvancedAnnual report
「Pokémaru Parent-Child Rural Study Abroad held summer programs at 12 locations nationwide, 7 more than the 5 locations the previous year, with 171 families and 421 people participating during the year. After completing its third year, the program received the Minister of Land, Infrastructure, Transport and Tourism Award at Tour Grand Prix 2024 and was highly recognized socially as a travel program creating related population.」
The program operated at 12 locations nationwide in summer, 7 more than the previous year, with 171 families and 421 participants during the year. It also received the Minister of Land, Infrastructure, Transport and Tourism Award at Tour Grand Prix 2024. - FY2024-H1AdvancedAnnual report
「Pokémaru Parent-Child Rural Study Abroad, a travel-related service for individuals, held programs at 3 locations in Hokkaido, Wakayama and Kyotango in spring 2024, 2 more than the 1 location the previous year. In Hokkaido, we tested operations responding to participant needs, including accepting children participating alone for the first time. For summer 2024, we solicited participants at 12 locations nationwide, 7 more than the 5 regions the previous year. Based on continued strong user interest resulting from the increased number of locations and expanded experiences, we received the 5th Japan Child-Rearing Support Award and were recognized for our “excellent activities that contribute to revitalizing local communities and preserving Japan’s food culture.”」
The company held programs at 3 locations in spring 2024 and solicited participants at 12 locations nationwide in summer 2024. Summer recruitment locations increased by 7 from 5 the previous year, and participation by children alone was tested. The program also received the 5th Japan Child-Rearing Support Award. - FY2024-Q1AdvancedAnnual report
「In spring 2024, Pokémaru Parent-Child Rural Study Abroad held programs at 3 locations in Hokkaido, Kyoto and Wakayama, 2 more than the 1 location in the previous season. For the first time, we also accepted children participating alone and preschool children accompanied by guardians to meet diverse demand for nature experiences. As a result, 14 families and 31 people participated during the cumulative first quarter. Post-program surveys showed that 90% of participants intended to return and would recommend the program to others, indicating that demand for parent-child workation programs remains high.」
The company expanded spring 2024 locations from 1 to 3, in Hokkaido, Kyoto and Wakayama, and accepted children alone and preschool children accompanied by guardians. 14 families and 31 people participated, with 90% indicating an intention to return and recommend the program. - FY2023First statedAnnual report
「In addition to developing programs ourselves, we will continue increasing the number of locations by developing local partners responsible for program development and operation. We will also pursue approaches such as package sales combined with transportation.」
The company plans to expand locations and usage through local partners and package sales combined with transportation. In 2023, 5 locations hosted programs with 314 participants during the year.