Improving ARPA and Reducing Gross Churn Rate
First written in FY2023. 2 of 5 entries say "Advanced", first in FY2024. Latest entry: 2026-08-14.
12 other companies' latest entry also says "Restated".
- 2026-08-14RestatedFinancial results presentation
「Average revenue per account (ARPA) Monthly 1,047 Monthly churn rate 0.84%」
The company continues to disclose ARPA and monthly churn rate as key management metrics, and presented the figures for the second quarter of the fiscal year ending December 2026. - FY2025RestatedAnnual report
「Gross churn temporarily increased in the fourth quarter of the fiscal year ended December 2023 because a large customer terminated its contract, but it declined because that termination is no longer included in the measurement period and no large customer terminated its contract in the fiscal year ended December 2024. This trend continued in the fiscal year ended December 2025.」
The company maintains its policy of emphasizing ARPA and gross churn as management metrics. In the fiscal year ended December 2025, ARPA ranged from ¥1,041 thousand to ¥1,080 thousand and gross churn from 0.6% to 0.7%, remaining below the levels seen in the fiscal year ended December 2024. - 2026-02-27AdvancedManagement Planning
「Gross churn declined significantly, substantially improving LTV. RPO also continued to build steadily.」
The company reported the following KPIs at the end of the fiscal year ended December 2025: LTV of approximately ¥110 million, an average contract term of approximately 29 months, RPO of approximately ¥3.5 billion and a gross churn rate of 0.7%. - FY2024AdvancedAnnual report
「Gross churn increased in the fourth quarter of the fiscal year ended December 2023 because a large customer terminated its contract, but it has declined because that termination is no longer included in the measurement period and no large customer terminated its contract in the fiscal year ended December 2024.」
ARPA in 2024 ranged from ¥1,095 thousand in the first quarter to ¥1,073 thousand in the fourth quarter, while gross churn declined from 1.4% in the first quarter to 0.7% in the fourth quarter. - FY2023First statedAnnual report
「In addition to acquiring new customers, it is important to maintain or increase ARPA through the adoption of multiple services by existing customers and reduce the gross churn rate through contract renewals. We therefore regard ARPA and gross churn as the key management metrics.」
To increase enterprise value under the subscription model, the company emphasizes new-customer acquisition, maintaining or increasing ARPA through multiple-service adoption, and reducing gross churn through contract renewals as management metrics.