Hotel Resol “Hotels with a Story” Branding
First written in FY2024-Q1. 4 of 7 entries say "Advanced", first in FY2025-H1. Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026AdvancedAnnual report
「The company expanded concierge services to make stays more fulfilling, particularly by proposing activities to “see, eat, experience and shop.” It provided Japanese cultural experience events within its hotels and information about nearby attractions and services through dedicated staff known as “service coordinators,” seeking to provide services that meet customers' needs.」
The “Hotels with a Story” brand initiatives were given concrete form through Japanese cultural experience events and information about nearby attractions and services provided by service coordinators, and concierge services were expanded. - FY2026-H1AdvancedAnnual report
「The company expanded concierge services to make stays more fulfilling, using “see, eat, experience and shop” as key themes. It sought to strengthen services that meet customers' needs, including Japanese cultural experience events within its hotels and introductions to nearby attractions and services by dedicated staff known as “service coordinators.”」
The “Hotels with a Story” branding was expanded to include concierge services supporting sightseeing activities, Japanese cultural experiences and information about nearby attractions and services. - FY2025AdvancedAnnual report
「The company sought to provide services that meet customers' needs by holding Japanese cultural experience events within its hotels and providing information about nearby attractions and services through dedicated staff known as “service coordinators.”」
As part of the “Hotels with a Story” branding, the company provided Japanese cultural experiences and information about nearby attractions and services through dedicated service coordinators, advancing the implementation of Tourist Support. - FY2025-H1AdvancedAnnual report
「The company also adopted “Hotels with a Story” as its concept and, as a “tourist hotel” chosen by travelers, promoted efforts to expand its “concierge services” to make stays more fulfilling, including events offering experiences of Japanese culture and guidance on nearby attractions and services, in addition to its existing “healthy breakfasts” and “relaxation services.”」
The “Hotels with a Story” branding was expanded to include concierge services offering Japanese cultural experiences and information about nearby attractions and services. - FY2024-Q3RestatedAnnual report
「The company adopted “Hotels with a Story” as the new concept for “Hotel Resol” and promoted branding built around three strengths: “Design” (the design concept for each individual hotel), “Eatwell Breakfast” (healthy, delicious breakfasts supervised by registered dietitians), and “Relaxation” (providing the relaxation that is the original purpose of a hotel).」
The company continues its branding based on “Hotels with a Story” and the three elements of Design, Eatwell Breakfast and Relaxation. - FY2024-Q2RestatedAnnual report
「At the same time, the company adopted “Hotels with a Story” as the new concept for “Hotel Resol” and promoted branding built around three strengths: “Design” (the design concept for each individual hotel), “Eatwell Breakfast” (healthy, delicious breakfasts supervised by registered dietitians), and “Relaxation” (providing the relaxation that is the original purpose of a hotel).」
The company continues its branding based on “Hotels with a Story” and the three elements of Design, Eatwell Breakfast and Relaxation. - FY2024-Q1First statedAnnual report
「At the same time, the company adopted “Hotels with a Story” as the new concept for “Hotel Resol” and promoted branding built around three strengths: “Design” (the design concept for each individual hotel), “Eatwell Breakfast” (healthy, delicious breakfasts supervised by registered dietitians), and “Relaxation” (providing the relaxation that is the original purpose of a hotel).」
The company adopted “Hotels with a Story” as the new concept for Hotel Resol and first explicitly identified branding based on the three elements of Design, Eatwell Breakfast and Relaxation as its strengths.