Shortfall in Acquiring New User Companies
First written in FY2022. 6 of 14 entries say "Restated". Latest entry: 2026-09-11.
0 other companies' latest entry also says "Mitigated".
- FY2025WorsenedAnnual report
「LTV/CAC for the fiscal year was 12.4x, calculated using the churn rate, defined as the ratio of the total monthly fees lost due to cancellations to the total monthly fees in the preceding month. 2. The CAC payback period is the period required to recover CAC from customer fees and other sources, and represents the efficiency of marketing activities. The CAC payback period for the fiscal year was 9.7 months.」
The efficiency of investment in acquiring new users declined, with LTV/CAC falling from 18.2x in the previous fiscal year to 12.4x and the CAC payback period lengthening from 8.6 months to 9.7 months. - FY2025-H1RestatedAnnual report
「During the current interim accounting period, there was no emergence of new business or other risks, nor any material change in the business or other risks described in the annual securities report for the previous fiscal year.」
There are no material changes regarding the risk of failing to acquire new user companies. - FY2024MitigatedAnnual report
「LTV/CAC for the fiscal year was 18.2x, calculated using the churn rate, defined as the ratio of the total monthly fees lost due to cancellations to the total monthly fees in the preceding month. 2. The CAC payback period is the period required to recover CAC from customer fees and other sources, and represents the efficiency of marketing activities. The CAC payback period for the fiscal year was 8.6 months.」
The efficiency of investment in acquiring new users improved, with LTV/CAC rising from 10.1x in the previous fiscal year to 18.2x and the CAC payback period shortening from 14.0 months to 8.6 months. - FY2024-Q2RestatedAnnual report
「During the cumulative second-quarter period, there were no new business risks and no material changes in the business risks described in the annual securities report for the preceding fiscal year.」
There are no material changes regarding the risk of failing to acquire new user companies. - FY2023RestatedAnnual report
「LTV/CAC for the fiscal year was 10.1x and the CAC payback period was 14.0 months.」
There is no change to the policy of assessing the efficiency of marketing investment using LTV/CAC and the CAC payback period in relation to the risk of failing to acquire new user companies. - FY2023-Q3RestatedAnnual report
「During the cumulative third-quarter period, there were no new business risks and no material changes in the business risks described in the annual securities report for the preceding fiscal year.」
There are no material changes to the risk of failing to acquire new user companies in the risk disclosures. - FY2023-Q2RestatedAnnual report
「During the cumulative second-quarter period, there were no new business risks and no material changes in the business risks described in the annual securities report for the preceding fiscal year.」
There are no material changes to the risk of failing to acquire new user companies in the risk disclosures. - FY2023-Q1RestatedAnnual report
「During the six months ended [current first quarter], there was no emergence of new business or other risks, nor any material change in the business or other risks described in the annual securities report for the previous fiscal year.」
There are no material changes to the risk of failing to acquire new user companies in the risk disclosures. In the cram-school segment, the timing of service launches was delayed, but new customer acquisition in other segments increased. - FY2022First statedAnnual report
「If the number of newly acquired classrooms or planned user IDs falls below plan, this may affect the company's business and performance, and losses may continue.」
LTV/CAC was 10.1x and the CAC payback period was 14.0 months. The company plans to continue researching advertising market conditions and new advertising methods.