Use of Location Information Based on User Consent and Avoidance of Personal Identification
First written in FY2022. 2 of 4 entries say "Restated". Latest entry: FY2026-H1.
No other company in this theme has enough history to compare yet.
- FY2026-H1RestatedAnnual report
「Since entering into a business alliance in 2024, the company and Blogwatcher have accumulated experience jointly providing services, including in tourism support, by sharing the location data held by both companies within the scope permitted by user consent and applicable laws and regulations.」
The existing policy of sharing location data subject to user consent and compliance with applicable laws and regulations is reaffirmed in the explanation of the collaboration with and acquisition of Blogwatcher as a subsidiary. - FY2024RestatedAnnual report
「When using information on attributes, residence and workplace estimated by AI from multiple data sources, the company takes care to introduce deliberate error margins, such as limiting the granularity to area-level data, when the data is actually used. The company also seeks to operate in accordance with the guidelines established by LBMA Japan, a general incorporated association, and has obtained the LP (Location Privacy) Mark certified by the association.」
The company continues its policy on the use of location data, including user consent, avoidance of personal identification, the addition of error margins to estimated information, compliance with LBMA Japan guidelines and possession of the LP Mark. - FY2023AdvancedAnnual report
「The company seeks to operate in accordance with the “Guidelines for the Use of Location-Related Businesses” established by LBMA Japan, a general incorporated association, as industry-wide standards for the use of location data, and has obtained the LP (Location Privacy) Mark certified by the association.」
In addition to its established policies of prior consent, avoiding personal identification and adding error margins, the company states that it complies with industry guidelines and has obtained the LP Mark. - FY2022First statedAnnual report
「All of this pedestrian-flow data is collected with users' prior consent, and the company handles only data that does not identify individual users.」
For the collection of location data, the company prioritizes prior consent, the exclusion of personally identifiable information and the addition of error margins when the data is used.