Further Establishing the Perfect One Brand as a Standard
First written in FY2019. 8 of 12 entries say "Advanced", first in FY2021. Latest entry: 2026-08-07.
No other company in this theme has enough history to compare yet.
- 2026-08-07AdvancedEarnings presentation
「New oral-care brand Eme Bright launched」
As part of its total-beauty strategy, the company launched a new oral-care brand. - FY2026-H1AdvancedAnnual report
「The PERFECT ONE All-in-One Serum Gel Series surpassed cumulative sales of 90 million units. (※) Cumulative sales of the PERFECT ONE All-in-One Serum Gel Series from May 2006 to February 2026 (Including the Raffine PERFECT ONE Series and PERFECT ONE FOCUS Series)」
Cumulative sales of the PERFECT ONE-related series surpassed 90 million units from May 2006 through February 2026. - 2026-05-13AdvancedEarnings presentation
「Going forward, we will accelerate brand growth by acquiring a broader customer base, including men, with a focus on middle-aged consumers.」
On the occasion of its 20th anniversary, the company specified its policy of expanding its customer base beyond its traditional focus on senior consumers to include middle-aged consumers and men. - FY2025RaisedAnnual report
「PERFECT ONE will expand its product lineup from skincare into oral and body care, evolve into a total beauty brand, and broaden its target audience to include middle-aged customers, with the aim of becoming a brand relevant to all generations, from seniors to millennials.」
In addition to developing a global brand centered on skincare, the company outlined plans to evolve into a total beauty brand including oral and body care, and expand its target audience to all generations, including the middle-aged. - FY2024AdvancedAnnual report
「In particular, the flagship PERFECT ONE All-in-One Serum Gel Series, which performs up to 7 functions in a single product, including toner, emulsion, cream, serum, face mask, makeup primer and neck cream, has been recognized by Guinness World Records™ as the world’s No. 1 facial moisturizing gel by sales (※).」
The company reported that its flagship PERFECT ONE series had been recognized by Guinness World Records as the world’s No. 1 facial moisturizing gel by sales. - FY2024-Q2AdvancedAnnual report
「Through an advertising investment strategy focused on LTV and a CRM strategy centered on the 3-step skincare proposition of “Cleanse, Nourish and Enhance,” the PERFECT ONE All-in-One Serum Gel Series achieved the No. 1 share of domestic sales in the competitive all-in-one market for the eighth consecutive year (※2).」
Regarding the establishment of PERFECT ONE as a staple and enhancement of its brand value, the company reported that it held the No. 1 share of domestic sales for the eighth consecutive year. - FY2023AdvancedAnnual report
「The company recognizes expansion into the US market, the world’s largest cosmetics market, as a particularly important challenge, and established a US subsidiary in July 2023. While continuing a certain level of investment in Asia and ASEAN, it will begin expanding into the US market from the fiscal year ending September 2024.」
To develop PERFECT ONE into a global brand, the company established a US subsidiary and specified the timing for beginning expansion into the US market, starting in the fiscal year ending September 2024. - FY2023-Q3AdvancedAnnual report
「As part of its efforts to achieve this goal, the company has decided to establish a new company focused primarily on sales activities in the United States as it begins full-scale business operations there, the world’s largest cosmetics market.」
To develop PERFECT ONE into a global brand, the company established a wholly owned subsidiary to undertake full-scale business operations in the United States. The subsidiary’s capital was approximately USD 2.14 million. - FY2021AdvancedAnnual report
「In 2021, the 15th anniversary of its launch, the company adopted the new brand message “Simple care leads to the skin’s natural beauty” and carried out a rebranding.」
To mark PERFECT ONE’s 15th anniversary, the company carried out a rebranding centered on a new brand message. - FY2021-Q1RestatedAnnual report
「We are steadily advancing initiatives to grow into a global standard brand.」
The company reiterated its direction of growing PERFECT ONE into a global standard brand. - FY2020RaisedAnnual report
「We will continue to improve our products and develop new ones to meet the increasingly diverse needs of the times, with the aim of making our brand of simple skincare available to more customers worldwide.」
The company has expanded its objectives from establishing simple skincare products as staples to enhancing its value as a global brand and expanding its customer base. - FY2019First statedAnnual report
「We will continue to refine our products to meet the increasingly diverse needs of the times, remain a staple of simple skincare, and make them available to more customers than ever before.」
The company has set the goal of maintaining and expanding PERFECT ONE as a staple of simple skincare.