Development of second and third brands and products following PERFECT ONE

「Although PERFECT ONE FOCUS sales fell short of the plan, the company is expanding its product lineup through the launch of a large-size face mask and the renewal of its cleansing balm, both of which have received strong evaluations. In addition to accelerating product development, it aims to strengthen competitiveness by expanding into new lines and categories and link this to future growth.」

「To support further future growth, the company entered the face-mask and cleansing-oil markets for the first time as a brand and expanded its product categories.」

「For PERFECT ONE FOCUS, EC sales grew, driven mainly by the core cleansing balm and limited-time products.」

「For PERFECT ONE FOCUS, sales of the cleansing balm, a core product popular among younger consumers, remained strong. In addition, the launch of limited-edition packaging featuring popular characters and a major influencer campaign on external EC marketplaces proved successful, significantly increasing EC sales. The company also worked to expand hit products following its core product, launching the VC Retinol Smooth Serum as a new product line, which attracted attention.」

「For PERFECT ONE FOCUS, which is expanding its reach among younger consumers, particularly those in their 20s, strong sales growth of core products continued. In addition, the limited-edition "PERFECT ONE FOCUS Smooth Cleansing Balm Deep Black," sold from November, supported sales growth and accelerated brand growth.」

「For PERFECT ONE FOCUS, which is expanding its reach among younger consumers, particularly those in their 20s, the launch of the new product "PERFECT ONE FOCUS Smooth Cleansing Balm Deep Black" and other initiatives supported strong sales on EC marketplaces.」

「For PERFECT ONE FOCUS, which is expanding its reach among younger consumers, particularly those in their 20s, the company continued developing attention-generating promotions, including advance sales of limited-edition products timed to EC marketplace sale events, limited-edition packaging featuring popular characters, and collaborations with influencers and VTubers. As a result, EC sales grew significantly.」

「For PERFECT ONE FOCUS, the company launched limited-edition packaging featuring characters popular with people in their teens and 20s and pursued collaborations with VTubers. As a result, sales grew, mainly on EC marketplaces, and significantly exceeded the initial plan.」

「In EC sales, PERFECT ONE FOCUS actively launched new products and developed promotional campaigns in collaboration with influencers. As a result, sales significantly exceeded the year-earlier level and drove growth in EC sales.」

「In EC sales, PERFECT ONE FOCUS targets people in their 20s and 30s. In addition to ongoing influencer appointments and social media marketing, the company launched the limited-edition product "PERFECT ONE FOCUS Smooth Cleansing Balm VC7" to generate interest and raise awareness, resulting in particularly strong sales on major EC marketplaces.」

「Following increased awareness of "PERFECT ONE FOCUS" and the launch of a new line, the number of stores carrying the products through wholesale sales increased by more than 3,500 from the end of the second quarter to approximately 8,300.」

「Meanwhile, the number of stores carrying the growth brands, including the youth-oriented skincare brand "PERFECT ONE FOCUS" and the healthcare brand "BODY AURA" for people in their 30s and 40s, increased steadily.」

「Drugstore distribution and promotional activities for the youth-oriented skincare brand "PERFECT ONE FOCUS" and the newly launched BODY AURA products "BODY AURA BOOSTER drink" and "BODY AURA ENERGY tablet" progressed smoothly, expanding touchpoints with new customer segments.」

「In September 2021, the company launched the new brand "PERFECT ONE FOCUS." It offers the first products in the series, Smooth Watery Gel and Smooth Cleansing Balm.」

「The company recognises the development and cultivation of brands and products that can become the second and third pillars after the PERFECT ONE brand as a future challenge. It is therefore continuing research and product development aimed at developing skincare products for new generations, a men's line, healthcare products and brands.」