Establishing New Core Products in the Healthcare Field

「Healthcare business Fun and Health expected to achieve its ¥10 billion medium-term plan target one year ahead of schedule」

「The launch of the new Slimore Coffee Latte expanded the customer base and is further accelerating brand growth. Going forward, we will continue to drive new-customer acquisition by expanding the series and increasing customers’ choices.」

「In healthcare’s Fun and Health business, stable growth in the flagship functional food W no Kenko Aojiru, together with continued strong new-customer acquisition for Slimore Coffee, resulted in substantial sales growth for the brand and drove company-wide growth.」

「In healthcare’s Fun and Health business, a strong retention rate for subscriptions to the flagship functional food W no Kenko Aojiru established a revenue base for the brand, while continued strong new-customer acquisition for Slimore Coffee resulted in substantial sales growth.」

「The new product Slimore Coffee, launched in March, performed well in test sales and moved into a phase of increased marketing investment to develop it into a new core product.」

「In healthcare’s Fun and Health business, strong sales of the flagship functional food W no Kenko Aojiru continued, and EC sales of Wellness Food grew steadily.」

「In healthcare, sales continued to expand as ongoing digital advertising investment in the functional food W no Kenko Aojiru generated new-customer acquisition and existing customers maintained a high repeat-purchase rate.」

「To grow healthcare into the company’s second core business after cosmetics, we recognize that, in addition to expanding the existing healthcare business, developing and nurturing new healthcare businesses is an important challenge. Specifically, we will strengthen initiatives including the continued launch of highly functional new products, the development of hit products by leveraging our direct-sales capabilities, and customer development through stronger cross-selling to cosmetics customers.」

「In healthcare, improved advertising efficiency for the functional food W no Kenko Aojiru led to further growth in new-customer acquisition through EC, driving sales growth.」

「In healthcare, differentiation by targeting specific needs such as high blood pressure and body fat for the functional food W no Kenko Aojiru proved effective. Strong new-customer acquisition enabled the company to steadily expand its share and drive sales even in the stable domestic market.」

「In healthcare, increased advertising investment in the functional food W no Kenko Aojiru, continuing from the previous consolidated fiscal year, resulted in strong new-customer acquisition.」

「In health foods, increased advertising investment in the functional food W no Kenko Aojiru resulted in strong new-customer acquisition.」

「The number of stores carrying growth brands such as the PERFECT ONE FOCUS skincare brand for younger customers and the BODY AURA healthcare brand for customers in their 30s and 40s expanded steadily.」

「Drugstore rollout and promotional activities for the newly launched BODY AURA BOOSTER drink and BODY AURA ENERGY tablet progressed smoothly, expanding points of contact with new customer segments.」

「To grow healthcare into the company’s second core business after cosmetics, we recognize that, in addition to expanding the existing healthcare business, developing and nurturing new healthcare businesses is an important challenge. We will actively pursue the development and nurturing of new healthcare businesses by expanding marketing investment, driving customer acquisition through stronger cross-selling, nurturing the Smart Healthcare business targeting working-age customers, and launching the Wellness Food business centered on MCT oil.」

「In the Smart Healthcare business, we launched BODY AURA, a supplement designed to support the ability to protect oneself, or self-defense, which is necessary for managing health in the new normal, and began selling it through our online shop and drugstores nationwide. Going forward, we will work to increase brand awareness and sales through TV commercials and social media.」

「We newly launched the Smart Healthcare business in the first quarter of the current fiscal year and released Bikatsu Protein in October as its first product, designed to help build a strong and beautiful body. As “self-defense,” or managing one’s own health, attracts attention following the COVID-19 pandemic, the Smart Healthcare business plans to successively roll out products and services based on the concepts of “Evidence” (reliable, doctor-supervised product quality), “Lifestyle” (self-directed, smart values and behavior), and “SmartTech” (making the body and effects visible).」

「We launched the Smart Healthcare business and aim to expand our healthcare operations by providing new products and services that support people’s self-directed healthcare. Beginning with Bikatsu Protein, launched in October 2020, we plan to roll out a succession of new services and products that address beauty and health from both inside and outside the body.」

「To establish new standards in healthcare, we are developing products that people will consider indispensable 10 years from now, and are also advancing the development of more distinctive and specialized products in new categories and service areas so that we can shape customers’ lifestyles.」