Expanding Online and Offline Customer Touchpoints by Combining IT and People
First written in FY2019. 5 of 9 entries say "Advanced", first in FY2021-Q3. Latest entry: 2026-05-13.
61 other companies' latest entry also says "Advanced".
- 2026-05-13AdvancedEarnings
「We strengthened in-store actions at key business partners and advanced the verification of promotional initiatives to strengthen sell-through, while also holding events featuring talent. These efforts were aimed at increasing brand awareness, attracting new customers, and strengthening customer touchpoints.」
The company is strengthening customer touchpoints in wholesale sales through in-store actions, promotional testing, and events. - FY2025RestatedAnnual report
「The company is also promoting the development of an omnichannel structure by coordinating its offline direct-to-consumer, EC and wholesale channels to communicate with each customer in line with their individual needs.」
The company continues to promote an omnichannel structure linking direct-to-consumer, EC and wholesale sales. - FY2024AdvancedAnnual report
「The company also aims to build an omnichannel structure by coordinating its offline direct-to-consumer, EC and wholesale channels to communicate with each customer in line with their individual needs.」
The company gave concrete form to its existing online-offline integration policy by building an omnichannel structure linking direct-to-consumer, EC and wholesale sales. It also invested ¥206 million in IT infrastructure and ¥131 million in strengthening core systems. - FY2024-Q1Updated the EC sales ratioAnnual report
「As a result, the domestic and overseas EC sales ratio rose to 19%.」
The company stated that the domestic and overseas EC sales ratio rose to 19%. - FY2023AdvancedAnnual report
「In addition to strengthening digital marketing initiatives using web advertising, social media and influencers, the company is working to establish new sales models that combine EC channels with offline channels (drugstores and others), and will further evolve its strength in database marketing.」
The company gave concrete form to the integration of online and offline customer touchpoints through a sales model combining web advertising, social media, influencers, EC and drugstores. - FY2021AdvancedAnnual report
「The company is working to strengthen digital marketing using social media, expand its cross-media strategy, and establish new sales models that combine online channels (EC) with offline channels (drugstores and others).」
The company presented a sales model combining online and offline channels, with EC and drugstores as specific examples. - FY2021-Q3AdvancedAnnual report
「In the smart healthcare business, the company launched the online community "Karada Mamoru Community," where it considers health in the post-pandemic era together with participants, thereby expanding touchpoints with customers.」
The company launched an online community, giving concrete form to a new digital touchpoint with customers. - FY2020RaisedAnnual report
「To further enhance the value of the aforementioned cosmetics brand PERFECT ONE and establish it as a standard, and to create new standard products and services in healthcare, we believe it is important not only to make greater use of the database we possess, but also to integrate human and digital communication and create new services using digital technologies such as AI and IoT.」
In addition to expanding customer touchpoints through existing apps and other channels, the company is broadening its initiatives to create new services that integrate people and digital technology and leverage AI and IoT. - FY2019First statedAnnual report
「Going forward, we will develop communication tools such as apps for each customer touchpoint and integrate them with human communication to create new ways of connecting with each individual customer, while working to improve convenience and satisfaction.」
The initiative combines IT tools such as apps with human touchpoints, including call centers and store staff, across direct sales, company-operated stores and retailers.