Expanding the Product Lineup Toward Total Beauty Solutions

「Adjuvant Cosmetics Japan Co., Ltd., a subsidiary of the Company, launched nyu color care treatment, an out-of-bath product based on the concept of “fun foam color-damage care,” in June 2025. On the same day, it launched 2 items from the muts totte series.」

「Haircare product sales benefited from the launch of 2 products in June of the current fiscal year under the out-of-bath styling brand muts, the introduction of hair-color-related products, and the launch of additional fashion-color and gray-color shades under the hair-color brand Loop Sheer Do Color. These initiatives expanded the product lineup.」

「Skincare product sales increased slightly from the previous period, despite the April 2024 launch of the new major skincare brand TOUQU to tone, as the decline in brands including the special-care brand AE Rich could not be offset.」

「Haircare product sales were driven by the launch of KASUI Premium Essence and a limited-size promotion for Re:>>> BASIC LINE, which was relaunched last year. Sales for the cumulative third quarter of the current consolidated fiscal year were ¥2,265 million, up 2.1% year on year.」

「Haircare sales increased from the previous fiscal year as a result of pre-launch promotion accompanying the launch of the new out-of-bath and styling product brand muts hair touch (June 2023), while existing haircare sales also exceeded the previous fiscal year, albeit slightly. As a result, net sales for the first quarter of the current consolidated fiscal period were ¥720 million, up 12.3% year on year.」

「We will newly renew 3 skincare lines and 3 haircare lines, and will revise or discontinue various products over 3 years. We will also launch a BtoBtoC EC site for customer convenience.」

「Skincare sales declined from the previous fiscal year despite the launch of the new makeup brand rafuna -base make-, due to the pause in demand for INCHLOSS (face and body cream), launched in the previous fiscal year for stay-at-home demand, and the decision not to run the full-body sunscreen campaign this fiscal year.」

「In the first year, we will renew 3 skincare lines and 1 haircare line, and will revise or discontinue various products over 3 years. We will also launch a BtoBtoC EC site for customer convenience.」

「In October last year, we launched KASUI as a new haircare brand and Jalire as a system treatment.」

「In addition, through joint basic research with RIKEN, a National Research and Development Agency, we identified functional ingredients related to hair and the scalp. We subsequently formulated them in-house and worked on promotional activities ahead of the 1 October launch of KASUI, a new haircare brand, and Jalire, a system treatment designed to make hair more manageable by repairing it from within.」

「Our group offers skincare and haircare products, enabling salons to propose total beauty services encompassing not only haircare but also skincare.」

「As part of total beauty, we have also focused on oral care and, as with skincare, worked to develop a toothpaste gel based on our own concept. This led to the creation of Adjuvant Polish as a new habit for people seeking whiter, healthier teeth.」

「Our group offers skincare and haircare products, enabling salons to propose total beauty services encompassing not only haircare but also skincare.」

「Our group offers skincare and haircare products, enabling salons to propose total beauty services encompassing not only haircare but also skincare.」