Stable sales growth through expansion of core series

「Skincare sales declined year on year. Although special campaigns for new customers drove growth for some brands, they did not offset the decline in sales of existing products. As a result, sales for the consolidated fiscal year were ¥1,353 million, down 11.2% year on year. Haircare sales also declined year on year. Sales of products including the out-of-bath and styling product muts totte were strong, supported by enhanced sales initiatives focused on products launched in June 2025, but this was insufficient to offset the decline in sales of existing products. As a result, sales for the consolidated fiscal year were ¥2,668 million, down 2.6% year on year.」

「Skincare sales increased year on year for MELECT and CLEAR GEL as a result of special promotional campaigns. However, although a first-anniversary campaign was held for TOUQU to tone, launched in April of the previous year, it did not generate higher sales, and skincare sales declined year on year. As a result, sales for the interim consolidated accounting period were ¥661 million, down 15.4% year on year. For haircare products, the Group expanded its product lineup by launching 2 products in June of the current period under the out-of-bath and styling brand muts, introducing hair-color-related products, and adding fashion and gray-color shades under the hair-color brand Loop Sheer'd Color. However, total sales declined, and sales for the interim consolidated accounting period were ¥1,282 million, down 5.6% year on year.」

「Skincare sales fell below the year-earlier level despite the April 2024 launch of the new major skincare brand TOUQU to tone, as the Company was unable to offset declines in the special-care brand AE Rich and other products. As a result, skincare sales for the first half of the current fiscal year were ¥782 million, down 7.8% year on year. Haircare sales benefited from strong sales of KASUI Premium Essence for the scalp, relaunched the previous year, but sales of muts hair touch, the out-of-bath and styling brand launched in June of the previous year, fell below the year-earlier level. As a result, haircare sales were ¥1,359 million, down 2.5% year on year.」

「Skincare sales increased slightly from the previous fiscal year despite the April 2024 launch of the new major skincare brand TOUQU to tone, as the Company was unable to offset declines in the special-care brand AE Rich and other products. As a result, skincare sales for the first quarter of the current fiscal year were ¥406 million, up 0.9% year on year. Haircare sales declined because the Company was unable to recover the first-year sales of muts hair touch, the out-of-bath and styling brand launched the previous year, despite no significant growth in existing brands. As a result, haircare sales for the first quarter of the current fiscal year were ¥684 million, down 5.1% year on year.」

「Skincare sales declined 6.7% year on year to ¥1,295 million for the first 9 months of the current fiscal year, as the MELECT Bouncy initiative, including larger-size limited-edition products and limited-edition Misty III products for hairdressers, fell substantially below its introductory-period performance in the previous fiscal year. Haircare sales increased 2.1% year on year to ¥2,265 million for the first 9 months of the current fiscal year, driven by the launch of KASUI Premium Essence and a limited-size promotion for Re:>>> BASIC LINE, relaunched the previous year.」

「Skincare sales exceeded the previous year's level, driven largely by larger-size limited-edition products under the MELECT Bouncy initiative, designed to improve customer sentiment toward consumption, and larger-size limited-edition Misty III products for hairdressers. As a result, skincare sales for the first half of the current fiscal year were ¥849 million, up 5.0% year on year. Although haircare sales were supported by the June 2023 launch of the new out-of-bath and styling brand muts hair touch, existing haircare sales fell below the previous year's level because the Company was unable to recover the introductory-period sales of Re:>>> BASIC LINE, relaunched the previous year. As a result, haircare sales for the first half of the current fiscal year were ¥1,394 million, down 2.1% year on year.」

「Skincare sales fell below the previous fiscal year's level because existing skincare brands increased only slightly and the launch of the new makeup brand rafuna-point make in March 2023 was not enough to offset the introductory-period sales of rafuna-base make launched in the previous fiscal year. As a result, skincare sales for the first quarter of the current fiscal year were ¥402 million, down 8.7% year on year. Haircare sales exceeded the previous fiscal year's level, supported by pre-promotion accompanying the June 2023 launch of the new out-of-bath and styling brand muts hair touch, as well as a slight increase in sales of existing haircare products. As a result, haircare sales for the first quarter of the current fiscal year were ¥720 million, up 12.3% year on year.」

「Skincare sales struggled through the second quarter of the current fiscal year, largely due to the reaction to the AE Rich special campaign held in the previous fiscal year, but recovered in the second half and exceeded the previous fiscal year's level following the launch of beauty serums, hand creams and makeup products. Haircare sales fell below the previous fiscal year's level as the relaunch of the Re Basic line struggled and existing products also performed weakly.」

「Skincare sales fell below the year-earlier level despite the launch of the new makeup brand rafuna-base make, due to the leveling off of INCHLOSS demand and the absence this fiscal year of campaigns for all-over sunscreen and high-end gel-type beauty serum. As a result, skincare sales for the first 9 months of the current fiscal year were ¥1,388 million, down 4.1% year on year. Haircare sales fell below the year-earlier level because the Re Basic line struggled at launch following its relaunch, as purchasing and inventory adjustments were made by some distributors and salons, as an initial initiative to reduce product disposal losses. As a result, haircare sales for the first 9 months of the current fiscal year were ¥2,219 million, down 4.6% year on year.」

「Skincare sales fell below the previous fiscal year's level despite the launch of the new makeup brand rafuna-base make, due to the leveling off of INCHLOSS (Face & Body Cream), launched in the previous fiscal year for stay-at-home demand, and the absence this fiscal year of campaigns for all-over sunscreen and high-end gel-type beauty serum. As a result, skincare sales for the first half of the current fiscal year were ¥808 million, down 9.9% year on year. Haircare sales fell below the previous fiscal year's level because the Re Basic line struggled at launch following its relaunch, as purchasing and inventory adjustments were made at parts of the distribution stage, as an initial initiative to reduce product disposal losses. As a result, haircare sales for the first half of the current fiscal year were ¥1,425 million, down 3.5% year on year.」

「Skincare sales fell below the previous fiscal year's level despite the launch of the new makeup brand rafuna-base make, due to the leveling off of INCHLOSS (Face & Body Cream), launched in the previous fiscal year for stay-at-home demand, and the absence this fiscal year of the all-over sunscreen campaign. As a result, skincare sales for the first quarter of the current fiscal year were ¥441 million, down 3.8% year on year. Haircare sales fell below the previous fiscal year's level due in part to purchasing adjustments for the Re Basic line, which will be relaunched in July. As a result, haircare sales for the first quarter of the current fiscal year were ¥642 million, down 13.5% year on year.」

「Skincare sales exceeded the previous fiscal year's level, supported by strong sales of limited-edition products in the AE Rich series and the continuing effect of promotional activities including campaigns launched in the second quarter. As a result, skincare sales for the fiscal year were ¥1,748 million, up 11.5% year on year. Although 1 year had passed since the launch of KASUI in the previous fiscal year, haircare sales continued to perform strongly and exceeded the previous fiscal year's level. As a result, haircare sales for the fiscal year were ¥2,933 million, up 7.6% year on year.」

「Skincare sales exceeded the previous fiscal year's level, supported by strong sales of limited-edition products in the AE Rich series and the continuing effect of promotional activities including campaigns launched in the second quarter. As a result, skincare sales for the first 9 months of the current fiscal year were ¥1,447 million, up 15.8% year on year. Although 1 year had passed since the launch of KASUI in the previous fiscal year, haircare sales continued to perform strongly and exceeded the previous fiscal year's level. As a result, haircare sales for the first 9 months of the current fiscal year were ¥2,326 million, up 10.5% year on year.」

「Skincare sales of existing products remained slightly below the previous year's level, but sales of AE Misty III Special Edition in the AE Rich series performed steadily due to promotional activities including campaigns. As a result, skincare sales for the first half of the current fiscal year were ¥897 million, up 17.3% year on year. Haircare sales exceeded the previous fiscal year's level, partly because KASUI, launched in the previous fiscal year, continued to perform strongly. As a result, haircare sales for the first half of the current fiscal year were ¥1,476 million, up 26.4% year on year.」

「Skincare sales of existing products were slightly below the previous year's level, but the spray-type all-over sunscreen Adjuvant Body Protect R, relaunched in April, performed steadily. As a result, skincare sales for the first quarter of the current fiscal year were ¥458 million, up 18.6% year on year. Haircare sales exceeded the previous fiscal year's level, partly because KASUI, launched in the previous fiscal year, performed strongly. As a result, haircare sales for the first quarter of the current fiscal year were ¥742 million, up 26.5% year on year.」

「Skincare sales fell short of plan overall as demand for skincare products continued to decline. As a result, skincare sales for the first 9 months of the current fiscal year were ¥1,249 million, down 13.6% year on year. Haircare sales of the existing Re:>>> Basic line and Class S line fell short of plan, but increased year on year due in part to the launch effect of the new KASUI product. As a result, haircare sales for the first 9 months of the current fiscal year were ¥2,106 million, up 15.0% year on year.」

「Skincare sales fell short of plan because sales of new products launched in the previous fiscal year were weaker than expected. As a result, skincare sales for the first half of the current fiscal year were ¥764 million, down 14.8% year on year. Within Re:>>>, the Class S line in haircare fell short of plan, while the Basic line performed steadily. As a result, haircare sales for the first half of the current fiscal year were ¥1,167 million, up 5.0% year on year.」

「Skincare sales were affected by weakness in the mid-tier brand AE Rich compared with the previous fiscal year, but All Enrich, renewed last year, performed steadily. As a result, skincare sales for the first quarter of the current fiscal year were ¥386 million, up 5.4% year on year. Within Re:>>>, haircare sales were affected by weakness in the Class S line compared with the previous fiscal year, but the Basic line performed steadily. As a result, haircare sales for the first quarter of the current fiscal year were ¥586 million, up 9.7% year on year.」

「Skincare sales were affected by the time required for the new campaign system launched in the current fiscal year to gain traction and by last-minute demand under the previous system at the end of the fiscal year. However, All Enrich, the renewed version of the AE series, performed steadily. As a result, skincare sales for the fiscal year were ¥1,797 million, down 6.2% year on year. Haircare sales declined due to the time required for the new campaign system launched in the current fiscal year to gain traction, the reversal of last-minute demand under the previous system at the end of the previous fiscal year, and the greater-than-expected fading of the effect of the Class S launch in the previous fiscal year. As a result, haircare sales for the fiscal year were ¥2,327 million, down 16.6% year on year.」

「Skincare sales were affected by the time required for the new campaign system launched in the current fiscal year to gain traction and by last-minute demand under the previous system at the end of the fiscal year. However, All Enrich, the renewed version of the AE series, performed generally in line with plan. As a result, skincare sales for the first 9 months of the current fiscal year were ¥1,446 million, down 0.3% year on year. Haircare sales declined because the new campaign system launched in the current fiscal year took time to gain traction, in addition to the impact of last-minute demand under the previous system at the end of the fiscal year and weaker-than-expected sales of products launched in the previous fiscal year. As a result, haircare sales for the first 9 months of the current fiscal year were ¥1,831 million, down 15.2% year on year.」

「Skincare sales were affected by the time required for the new campaign system launched in the current fiscal year to gain traction and by last-minute demand under the previous system at the end of the fiscal year. However, All Enrich, the renewed version of the AE series, performed generally in line with plan. As a result, skincare sales for the first half of the current fiscal year were ¥897 million, up 0.2% year on year. Haircare sales declined because the new campaign system launched in the current fiscal year took time to gain traction, in addition to the impact of last-minute demand under the previous system at the end of the fiscal year and weaker-than-expected sales of products launched in the previous fiscal year. As a result, haircare sales for the first half of the current fiscal year were ¥1,112 million, down 24.6% year on year.」

「Skincare sales declined because the new campaign system launched in the current fiscal year took time to gain traction and because of the impact of last-minute demand under the previous system at the end of the fiscal year. As a result, skincare sales for the first quarter of the current fiscal year were ¥367 million, down 15.8% year on year.」

「Skincare sales declined because sales of the Diamond J (DJ) series, launched in the previous fiscal year, leveled off. As a result, skincare sales for the fiscal year were ¥1,916 million, down 5.0% year on year. Haircare sales increased because sales of the new Class S series remained steady and the impact of cannibalization with existing series was lower than expected. As a result, haircare sales for the fiscal year were ¥2,790 million, up 17.2% year on year.」

「Skincare sales declined because sales of the Diamond J (DJ) series, launched in the previous fiscal year, leveled off. As a result, skincare sales for the first 9 months of the current fiscal year were ¥1,451 million, down 8.9% year on year. Haircare sales increased because sales of the new Class S series remained steady and the impact of cannibalization with existing series was lower than expected during the first 9 months of the current fiscal year. As a result, haircare sales for the first 9 months of the current fiscal year were ¥2,160 million, up 19.7% year on year.」

「Skincare sales declined because sales of the Diamond J (DJ) series, launched in the previous fiscal year, leveled off. As a result, skincare sales for the first half of the current fiscal year were ¥896 million, down 13.1% year on year. Haircare sales increased because sales of the new Class S series remained steady and the impact of cannibalization with existing series was lower than expected during the first half of the current fiscal year. As a result, haircare sales for the first half of the current fiscal year were ¥1,476 million, up 28.2% year on year.」

「Skincare sales declined as sales of the Diamond J (DJ) series, launched in the previous fiscal year, leveled off, while the AE series also declined slightly. As a result, skincare sales for the first quarter of the current fiscal year were ¥435 million, down 20.5% year on year. Haircare sales increased because sales of the new Class S series remained steady and the impact of cannibalization with existing series was lower than expected during the first quarter of the current fiscal year. As a result, haircare sales for the first quarter of the current fiscal year were ¥761 million, up 32.7% year on year.」

「Skincare sales were below the previous year's level for the AE series, while sales of the new Diamond J (DJ) series remained steady.」

「Skincare sales benefited from steady sales of the new Diamond J (DJ) series, but the AE series fell short of its target. Haircare sales were below the year-earlier level due to the impact of measures taken with respect to unauthorized distribution partners at the end of the previous fiscal year.」

「Skincare sales continued to perform steadily, driven by sales of the new Diamond J (DJ) series. Haircare sales were below the year-earlier level due to the impact of measures taken with respect to unauthorized distribution partners at the end of the previous fiscal year.」

「We believe that expanding sales of our Group's core series, the AE series (basic skincare) and the Re:>>> series (haircare), will improve brand awareness, increase the number of users and encourage repeat purchases, thereby developing these products into long-running products and leading to stable sales growth.」

「Under these circumstances, our Group established the following sales policies: creating and retaining customers, thorough counseling, strengthening the acquisition of knowledge and skills, and promoting the use of an annual sales promotion plan (campaigns). While aiming to support stable salon operations, we focused on expanding our existing core products.」

「Skincare sales benefited from strong sales of AE Clear Gel, but this was not enough to offset the decline in sales resulting from the termination of contracts with unauthorized distribution partners.」

「We focused on expanding our existing core products.」

「We believe that expanding sales of our Group's core series, the AE series (basic skincare) and the Re:>>> series (haircare), will improve brand awareness, increase the number of users and encourage repeat purchases, thereby developing these products into long-running products and leading to stable sales growth.」