Customer Acquisition and Retention and a Thorough Counseling-Based Sales Approach
First written in FY2016. 18 of 32 entries say "Restated". Latest entry: 2026-10-21.
The whole theme swung hardest in 2025: 1 of 11 companies on the "Worse" side.
7 other companies' latest entry also says "Restated".
- FY2026AdvancedAnnual report
「For next fiscal year's net sales, in the professional beauty products business, we will launch 1 haircare line and 2 skincare lines and seek growth by strengthening counseling capabilities, the purchasing experience, and customer repeat business, centered on digital initiatives.」
In addition to its previous salon-support measures, the Group identifies specific initiatives for the next period: the launch of 1 haircare line and 2 skincare lines, digital initiatives, enhancement of the purchasing experience, and development of repeat customers. - FY2026-H1ReframedAnnual report
「In 2025, the first year of the plan, the Group will implement key measures to support the stable management of salons, including “expanding promotions to acquire new salons,” “measures to invigorate in-store sales activities,” “reducing lost repeat-purchase opportunities and improving cross-selling,” and “improving efficiency through information centralization.”」
The previous policy of consultative selling and salon support has been reorganized under the new medium-term management plan into measures covering new salon acquisition, in-store sales activation, repeat purchases and cross-selling, and information centralization. - FY2025-Q1AdvancedAnnual report
「The Group conducted more efficient sales activities, including continued use of online tools and the introduction and operation of a sales management platform, but sales declined.」
The Group conducts efficient sales activities, including the use of existing online tools and the introduction and operation of a sales management platform. - FY2024-Q3RestatedAnnual report
「As sales activities gradually returned to pre-pandemic levels, the Group also used online tools that had become standard practice to conduct sales activities more efficiently. As a result, including from strengthened support for Adjuvant salons, sales increased.」
The Group continues to use efficient sales activities and support for Adjuvant salons through online tools as part of its sales policy centered on consultative selling. - FY2024-Q1RestatedAnnual report
「As sales activities gradually returned to pre-pandemic levels, the Group also used online tools that had become standard practice to conduct sales activities more efficiently. As a result of supporting stores, sales increased.」
The Group continues its policy of supporting salons through efficient sales activities and store support using online tools, centered on consultative selling. - FY2023RestatedAnnual report
「Going forward, we will continue to foster the prosperity of salons through our unique counseling-based sales strategy, expand our business, and contribute to the beauty industry.」
The Group continues its policy of supporting salons and expanding the business centered on consultative selling. - FY2022RestatedAnnual report
「The Group established the following sales policies and has worked to provide high-quality, reliable and safe cosmetics and support the management of Adjuvant salons: “formulation and execution of annual sales promotion plans,” “acquisition of knowledge and technical skills for consultative selling,” “making after-sales follow-up routine,” and “thorough customer analysis.”」
The Group continues its 4-item sales policy, product offerings, and support for Adjuvant salons. - FY2021-Q3RestatedAnnual report
「For the fiscal year ending March 2021, the Group set its sales theme as “customer acquisition and strengthening relationships” and established the following sales policies, while aiming to support the stable management of salons: “formulation and execution of annual sales promotion plans,” “acquisition of knowledge and technical skills for consultative selling,” “making after-sales follow-up routine,” and “thorough customer analysis.”」
The Group continues to pursue the sales theme and 4-item sales policy for the fiscal year ending March 2021, as well as its policy of supporting salons. - FY2021-Q2RestatedAnnual report
「For the fiscal year ending March 2021, the Group set its sales theme as “customer acquisition and strengthening relationships” and established the following sales policies, while aiming to support the stable management of salons: “formulation and execution of annual sales promotion plans,” “acquisition of knowledge and technical skills for consultative selling,” “making after-sales follow-up routine,” and “thorough customer analysis.”」
The Group continues to pursue the sales theme and 4-item sales policy for the fiscal year ending March 2021. - FY2021-Q1ReframedAnnual report
「For the fiscal year ending March 2021, the Group set its sales theme as “customer acquisition and strengthening relationships” and established the following sales policies, while aiming to support the stable management of salons: “formulation and execution of annual sales promotion plans,” “acquisition of knowledge and technical skills for consultative selling,” “making after-sales follow-up routine,” and “thorough customer analysis.”」
The sales theme changed from the previous “customer acquisition and retention” to “customer acquisition and strengthening relationships.” The sales policy was also reorganized around customer analysis and relationship strengthening. - FY2020-Q3RestatedAnnual report
「Under these circumstances, the Group established the following sales policies and aims to support the stable management of salons: “formulation and execution of annual sales promotion plans,” “acquisition of knowledge and technical skills for consultative selling,” “making after-sales follow-up routine,” and “thorough customer analysis and strengthening relationships.”」
The Group continues to pursue the 4-item sales policy and support for the stable management of salons. - FY2020-Q1AdvancedAnnual report
「Skincare sales declined because the new campaign system introduced in the current period required time to take hold, and because of the impact of rush demand at the end of the previous period before the system was changed.」
The disclosure describes the implementation of a specific sales initiative, namely the launch of a new campaign system in the current period in addition to the execution of the existing annual sales promotion plan. - FY2019RestatedAnnual report
「The Group has established the following sales policies and aims to support the stable management of salons: “formulation and execution of annual sales promotion plans,” “acquisition of knowledge and technical skills for consultative selling,” “making after-sales follow-up routine,” and “thorough customer analysis and strengthening relationships.”」
The Group continues its 4-item sales policy and support for the stable management of salons. - FY2019-Q3RestatedAnnual report
「Under these circumstances, the Group established the following sales policies and aims to support the stable management of salons: “formulation and execution of annual sales promotion plans,” “acquisition of knowledge and technical skills for consultative selling,” “making after-sales follow-up routine,” and “thorough customer analysis and strengthening relationships.”」
The Group continues to pursue the 4-item sales policy and support for the stable management of salons. - FY2019-Q1RestatedAnnual report
「Under these circumstances, the Group established the following sales policies, while aiming to support the stable management of salons: “formulation and execution of annual sales promotion plans,” “acquisition of knowledge and technical skills for consultative selling,” “making after-sales follow-up routine,” and “thorough customer analysis and strengthening relationships.” At the same time, it continues to address unauthorized distribution partners through measures including a traceability system that enables it to track product distribution.」
The Group continues to pursue the 4-item sales policy, support for the stable management of salons, and a policy of strengthening customer relationships. - FY2018RestatedAnnual report
「The Group has established the following sales policies and aims to support the stable management of salons: “formulation and execution of annual sales promotion plans,” “acquisition of knowledge and technical skills for consultative selling,” “making after-sales follow-up routine,” and “thorough customer analysis and strengthening relationships.”」
The Group continues its 4-item sales policy and support for the stable management of salons. - FY2018-Q3RestatedAnnual report
「Under these circumstances, the Group established the following sales policies, while aiming to support the stable management of salons: “formulation and execution of annual sales promotion plans,” “acquisition of knowledge and technical skills for consultative selling,” “making after-sales follow-up routine,” and “thorough customer analysis and strengthening relationships.” At the same time, it continues to address unauthorized distribution partners through measures including a traceability system that enables it to track product distribution.」
The Group continues to pursue the 4-item sales policy, salon support, and measures against unauthorized distribution partners. - FY2018-Q2RestatedAnnual report
「Under these circumstances, the Group established the following sales policies, while aiming to support the stable management of salons: “formulation and execution of annual sales promotion plans,” “acquisition of knowledge and technical skills for consultative selling,” “making after-sales follow-up routine,” and “thorough customer analysis and strengthening relationships.” At the same time, it continues to address unauthorized distribution partners through measures including a traceability system that enables it to track product distribution.」
The Group continues to pursue the 4-item sales policy and salon support. - FY2018-Q1ReframedAnnual report
「Under these circumstances, the Group established the following sales policies, while aiming to support the stable management of salons: “formulation and execution of annual sales promotion plans,” “acquisition of knowledge and technical skills for consultative selling,” “making after-sales follow-up routine,” and “thorough customer analysis and strengthening relationships.” At the same time, it continues to address unauthorized distribution partners through measures including a traceability system that enables it to track product distribution.」
The previous 4-item sales policy has been replaced with policies covering the formulation and execution of annual sales promotions, consultative-selling knowledge and technical skills, after-sales follow-up, and customer analysis and relationship strengthening. - FY2017RestatedAnnual report
「As management indicators, the Group places importance on each profit measure representing the earning power of its businesses and the Company, with particular emphasis on improving sales and the operating profit margin.」
The Group continues to pursue customer acquisition and retention, consultative selling, the acquisition of knowledge and technical skills, and the use of sales promotion plans as its sales policy. - FY2017-Q3RestatedAnnual report
「Under these circumstances, our Group established the following sales policies: creating and retaining customers, thorough counseling, strengthening the acquisition of knowledge and skills, and promoting the use of an annual sales promotion plan (campaigns). While aiming to support stable salon operations, we focused on expanding our existing core products.」
The Group continues its previous 4-item sales policy and support for the stable management of salons. - FY2017-Q2RestatedAnnual report
「Under these circumstances, our Group established the following sales policies: creating and retaining customers, thorough counseling, strengthening the acquisition of knowledge and skills, and promoting the use of an annual sales promotion plan (campaigns). While aiming to support stable salon operations, we focused on expanding our existing core products.」
The Group continues to pursue the previous 4-item sales policy, support for the stable management of salons, and expansion of its existing core products. - FY2017-Q1RestatedAnnual report
「Under these circumstances, the Group continued to pursue the following sales policies, while aiming to support the stable management of salons and focusing on expanding its existing core products: “customer acquisition and retention,” “thorough consultative selling,” “strengthening the acquisition of knowledge and technical skills,” and “promoting the use of annual sales promotion plans (campaigns).”」
The Group continues to pursue the previous 4-item sales policy and salon support. - FY2016First statedAnnual report
「The Group established the following sales policies and aimed to support the stable management of salons: “customer acquisition and retention,” “thorough consultative selling,” “strengthening the acquisition of knowledge and technical skills,” and “promoting the use of annual sales promotion plans (campaigns).”」
The sales policy consists of 4 items linked to salon support.