Komori
Adjuvant Holdings (4929) · InitiativeWorsened

Entry into the hair-growth products market and establishment of an e-commerce subsidiary

First written in FY2021. 7 of 13 entries say "Advanced", first in FY2022-Q2. Latest entry: FY2026.

13entries
6years
0from disclosures
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How it moved
ProgressHeldSoftenedWorseAdvancedFY2022-Q2 – FY2023-Q2RestatedFY2024-Q3 – FY2025-H12021: 220212022: 420222023: 420232024: 220242025: 020252026: 12026
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  1. FY2026WorsenedAnnual report

    「株式会社2C was a company with negative net assets, amounting to ¥507.619 million as of 20 March 2026. 株式会社2C merged with 株式会社アジュバンコスメジャパン effective 21 March 2026.」

    株式会社2C, which operates the e-commerce hair-growth product business, disclosed negative net assets of ¥507.619 million as of 20 March 2026 and merged with 株式会社アジュバンコスメジャパン effective the following day, 21 March.
  2. FY2025-H1Limited effectiveness of CRM and web customer-acquisition measuresAnnual report

    「株式会社2C, a consolidated subsidiary, implemented CRM measures, including campaigns targeting customers with a history of past purchases, and reviewed its web customer-acquisition funnel to attract new customers, but the effect remained limited. As a result, sales for the interim consolidated fiscal period were ¥105 million, down 26.3% year on year.」

    In the e-commerce hair-growth product business, CRM measures and a review of the web customer-acquisition funnel aimed at acquiring new customers were implemented, but their effect was limited. Sales were ¥105 million, down 26.3% year on year.
  3. FY2024-Q3RestatedAnnual report

    「株式会社2C, a consolidated subsidiary, has been systematically conducting online advertising and steadily increasing its base of recurring customers.」

    In the e-commerce hair-growth product business, the company continues measures to systematically conduct online advertising and increase its base of recurring customers.
  4. FY2024-Q2AdvancedAnnual report

    「株式会社2C, a consolidated subsidiary, has been systematically conducting online advertising, steadily increasing its base of recurring customers and achieving continued sales growth.」

    In the e-commerce hair-growth product business, the company has been systematically conducting online advertising, with increases in recurring customers and continued sales growth reported.
  5. FY2024-Q1AdvancedAnnual report

    「株式会社2C, a consolidated subsidiary, has been systematically conducting online advertising and steadily increasing its base of recurring customers.」

    In the e-commerce hair-growth product business, the company has been systematically conducting online advertising and making progress in increasing its base of recurring customers.
  6. FY2023Promotional suspension due to advertising review and delays to the planAnnual report

    「株式会社2C's sales were increasing steadily as the customer base grew from around the second quarter, but coordination concerning advertising and promotional reviews resulted in the planned five-month advertising and promotional campaign being suspended. Consequently, the company was unable to carry out its sales activities as planned, resulting in delays in progress.」

    In the e-commerce hair-growth product business, the customer base increased, but the planned five-month advertising campaign was suspended due to coordination concerning advertising and promotional reviews, and the resulting delay against the plan was reflected in actual performance.
  7. FY2023-Q3RestatedAnnual report

    「株式会社2C's sales were generated during the initial period of promotional activities in the current fiscal year. The customer base gradually increased from July, and although the launch was delayed, performance has been steady.」

    The company reconfirmed that the customer base of 株式会社2C, which operates the hair-growth product business, increased during the initial period of promotional activities and that performance has been steady.
  8. FY2023-Q2AdvancedAnnual report

    「株式会社2C's sales were generated during the initial period of promotional activities in the current fiscal year. The customer base gradually increased from July, and although the launch was delayed, performance has been steady. As a result, sales for the cumulative second quarter were ¥97 million, up 113.1% year on year.」

    For 株式会社2C, which operates the hair-growth product business, the customer base increased from July. Following the launch of promotional activities, sales in the Other segment were ¥97 million, up 113.1% year on year.
  9. FY2023-Q1AdvancedAnnual report

    「株式会社2C has been sequentially launching online advertising and has made a smooth start to its promotional activities.」

    In the hair-growth product business, 株式会社2C progressed to the stage of sequentially launching online advertising and beginning promotional activities.
  10. FY2022AdvancedAnnual report

    「The NUOSS (ヌオス) series was launched on the e-commerce site (https://nuoss-tech.com/) on 5 October 2021, and online sales through Rakuten Ichiba and Amazon also began. The impact on the consolidated fiscal year was limited, but the company plans to actively pursue promotional activities going forward.」

    In the hair-growth product business, sales began through Rakuten Ichiba and Amazon in addition to the company's own e-commerce site, and further promotional activities are planned.
  11. FY2022-Q3AdvancedAnnual report

    「株式会社2C, which was established in April, began selling the NUOSS (ヌオス) hair-growth product series, whose brand concept is “Strong, Beautiful, Alive,” through its e-commerce site (https://nuoss-tech.com/) on 5 October 2021, and also began online sales through Rakuten Ichiba and Amazon. The impact during the cumulative third quarter was limited, but the company plans to actively pursue promotional activities going forward.」

    In addition to launching the NUOSS series on its own e-commerce site, 株式会社2C began online sales through Rakuten Ichiba and Amazon. The impact on the cumulative third quarter was limited, and promotional activities are planned going forward.
  12. FY2022-Q2AdvancedAnnual report

    「株式会社2C, which was established in April, began selling the NUOSS (ヌオス) hair-growth product series, whose brand concept is “Strong, Beautiful, Alive,” through its e-commerce site (https://nuoss-tech.com/) on 5 October 2021.」

    株式会社2C, established to enter the hair-growth product market, progressed to the stage of launching the NUOSS series on its e-commerce site from 5 October 2021.
  13. FY2021First statedAnnual report

    「The company also established 株式会社2C on 7 April 2021. The purpose is to enter the new business field of hair-growth products and deliver products directly to consumers, making maximum use of research findings on effective ingredients for hair-growth products for the scalp, eyebrows and eyelashes.」

    To enter the hair-growth product market by leveraging research findings on hair-, eyebrow- and eyelash-growth products, the company established 株式会社2C on 7 April 2021 to sell cosmetics and quasi-drugs through e-commerce.
Moved together

"Expansion in the Number of ADJUVANT Salons in Japan" moved the same way as this thread, in the same document, in 7 of its 13 moves.

743332★123456
  1. ★This thread
  2. 1Expansion in the Number of ADJUVANT Salons in Japan7×
  3. 2Risk of deterioration in salon operations and performance due to the spread of COVID-194×
  4. 3Stable sales growth through expansion of core series3×
  5. 4Expanding the Product Lineup Toward Total Beauty Solutions3×
  6. 5Capture more than 1% of the cosmetics e-commerce market within 3 years through the hair-growth product e-commerce business3×
  7. 6Hair Aging Care Through Joint Research with RIKEN and Other Institutions2×

★ is this thread; numbers match the list above. The number on a line is how many documents both moved the same way in; lines between the other threads count the documents they moved together in too. Threads that move together often sit closer.

When this could move next
Adjuvant Holdings's next results are scheduled for 2026-10-21. Read the earnings preview
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Entry into the hair-growth products market and establishment of an e-commerce subsidiary | ADJUVANT HOLDINGS CO.,LTD. (4929) | Komori