Capture more than 1% of the cosmetics e-commerce market within 3 years through the hair-growth product e-commerce business
First written in FY2022. 3 of 7 entries say "Advanced", first in FY2023-Q2. Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026DroppedAnnual reportThe securities report does not explicitly state the previous target for the e-commerce hair-growth treatment business of achieving a market share of more than 1% and revenue of ¥4 billion within 3 or 4 years.
- FY2025-H1Limited effectiveness of customer-acquisition measures and declining salesAnnual report
「株式会社２Ｃ, a consolidated subsidiary, implemented CRM measures, including campaigns targeting customers with a history of past purchases, and reviewed its web customer-acquisition funnel to attract new customers, but the effect remained limited. As a result, sales for the interim consolidated fiscal period were ¥105 million, down 26.3% year on year.」
Although the e-commerce hair-growth treatment business reviewed its CRM initiatives and web customer-acquisition funnel, the impact was limited and revenue fell 26.3% year on year. No change to the market share and revenue targets themselves, from 3 years to 4 years, is mentioned. - FY2024-Q2AdvancedAnnual report
「株式会社２Ｃ, a consolidated subsidiary, has been systematically conducting online advertising, steadily increasing its base of recurring customers and achieving continued sales growth.」
For the business targeting more than 1% of the cosmetics e-commerce market and sales of ¥4 billion within 4 years, systematic implementation of online advertising and increases in recurring customers and sales are reported. - FY2024-Q1AdvancedAnnual report
「株式会社２Ｃ, a consolidated subsidiary, has been systematically conducting online advertising and steadily increasing its base of recurring customers.」
For the business targeting more than 1% of the cosmetics e-commerce market and sales of ¥4 billion within 4 years, systematic implementation of online advertising and growth in recurring customers are reported. - FY2023SoftenedAnnual report
「The company aims to sell hair-growth products developed from basic research through e-commerce to consumers it has not previously reached directly, and to capture more than 1% of the cosmetics e-commerce market, worth approximately ¥320 billion, within 4 years, equivalent to sales of ¥4 billion.」
The target period for the e-commerce hair-growth product business was changed from the previous “3 years” to “4 years.” The numerical targets of a market size of approximately ¥320 billion, a market share of more than 1% and sales of ¥4 billion, as well as web marketing and the OODA cycle as the means, remain unchanged. - FY2023-Q2AdvancedAnnual report
「株式会社２Ｃ's sales were generated during the initial period of promotional activities in the current fiscal year. The customer base gradually increased from July, and although the launch was delayed, performance has been steady. As a result, sales for the cumulative second quarter were ¥97 million, up 113.1% year on year.」
For the e-commerce hair-growth product business targeting sales of ¥4 billion within 3 years, the customer base of 株式会社2C increased from July and first-half sales reached ¥97 million. The filing does not state the achievement status of the target or market share. - FY2022First statedAnnual report
「The company aims to sell hair-growth products developed from basic research through e-commerce to consumers it has not previously reached directly, and to capture a market share of more than 1% of the cosmetics e-commerce market, worth approximately ¥320 billion, within 3 years, equivalent to sales of ¥4 billion. Amid rapid changes in the business environment, it will pursue market share growth with speed by making full use of web marketing under the OODA cycle, thereby seeking sustainable growth.」
For the e-commerce hair-growth product business, the company has for the first time specified numerical targets of capturing more than 1% of the approximately ¥320 billion market within 3 years and achieving sales of ¥4 billion, as well as web marketing and the OODA cycle as the means of achieving them.