Strengthening customer referrals by expanding partnerships with domestic and overseas travel agencies

「Bookings for corporate training and other events have been increasing through the reservations center opened in December last year.」

「As a result of continuing to strengthen sales activities targeting domestic and overseas travel agencies and business meetings since the COVID-19 pandemic began, sales through domestic travel agencies during the fiscal year reached 206.9% of the pre-COVID period, while sales through overseas travel agencies reached 130.9% of the same period. In addition, to process bookings more quickly, we opened a reservations center for domestic and overseas travel agencies in December and established a booking desk on our official website where customers can easily make reservations for group use, thereby putting new channels into operation.」

「In this environment, we continued and strengthened sales activities, including sales to domestic and overseas travel agencies and participation in overseas business meetings. During the cumulative third quarter, sales through domestic travel agencies reached 197.5% of the same period in FY2019, before COVID-19, while sales through overseas travel agencies reached 111.5%. In addition, to further increase future bookings, we opened a new reservations center within our sales headquarters on 1 December. Around the same time, we opened a group and corporate booking desk on our website where customers can make direct reservations for group use, and have established it as a new channel.」

「In this environment, we continued sales activities targeting domestic and overseas travel agencies and corporations, while strengthening communications using the web and social media, including Google Ads. In particular, sales through domestic travel agencies during the cumulative second quarter increased approximately 94% from the same period in FY2019, before COVID-19, indicating that these measures are beginning to produce results.」

「In terms of sales, the Company continued sales activities targeting travel agencies and corporations in Japan and overseas, while strengthening announcements through the web and social media and implementing MEO measures using “Google Business Profile” (Note 1).」

「In this environment, to expand sales channels with a view to the post-COVID period, we continued field sales activities targeting domestic and overseas travel agencies, companies and organizations,」

「To expand sales channels and products, we will continue entering into contracts with travel agencies whose core product is the dynamic package, a travel product that allows transportation and accommodation to be combined freely, while also selling weekly and monthly plans to capture demand for longer stays and conducting field sales visits to overseas travel agencies and others.」

「In this environment, we expanded usage by continuing field sales visits to travel agencies, companies, organizations and event companies, led by the sales promotion team, and strengthened advertising using the web and social media.」

「On the sales front, to expand sales channels with a view to the post-COVID period, we strengthened sales activities targeting travel agencies and corporations, led by the sales promotion team, and increased usage contracts. (121 new contracts; approximately ¥210 million in revenue impact)」

「On the sales front, to acquire new customers, we expanded contracts with travel agencies and corporations, led by the sales promotion team, strengthened inside sales in addition to conventional field sales, and conducted sales activities targeting event management companies and others to capture demand specific to each region.」

「To acquire new customers, the entire company, led by the sales promotion team, has been working to expand contracts with travel agencies and corporations,」

「In this environment, to actively generate sales, the entire company conducted sales activities targeting travel agencies and corporations, led by the sales promotion team,」

「Because we had previously focused on individual customers, we had not actively entered into contracts with domestic travel agencies or in-house agents, meaning travel agencies established within companies or organizations. To expand these contracts, we launched a sales promotion team in April this year and have been working to expand our sales channels.」

「We also expanded contracts with travel agencies established in-house by companies or organizations (in-house agents) and with online travel agencies, or OTAs (Online Travel Agents), and began selling day-use plans so that guests could use guest rooms as telework spaces,」

「As a further measure to expand sales channels, we will continue expanding the number of travel agencies and in-house agents with which we enter into contracts. An in-house agent is a travel agency established within a company or organization for its own use.」

「On the sales front, in addition to strengthening relationships by expanding our partnerships with domestic and overseas travel agencies, we worked to strengthen sales activities by shifting our focus to China and Southeast Asia to offset the decline in visitors from South Korea, but the fiscal year was significantly affected by the spread of COVID-19.」

「In addition to strengthening relationships by increasing the number of domestic and overseas travel agencies with which we partner, we distributed discount coupons through LINE and email newsletters and commemorative listing benefit vouchers to attract domestic customers,」