Strengthening efforts to attract international travelers

「2026年４月から９月までの訪日外客数は、中国からの旅行者が前年同期比55.8％減と大幅に減少しましたが、韓国や台湾をはじめとする他の国々からの旅行者は増加しており、全体では5.1%減となりました。」

「Although stays by guests from China declined from November onward, use by guests from South Korea and Taiwan increased. In addition, increases at renovated hotels and expanded use of overseas golf packages at certain properties contributed to a 1.3 percentage-point year-on-year increase in the proportion of international guests to 10.7%.」

「The proportion of international guests increased by 2.6 percentage points year on year to 10.0%, owing to increases at renovated hotels and the expanded use of overseas golf packages at some hotels.」

「The Company will continue to strengthen sales activities targeting travel agencies in Japan and overseas and exhibiting at travel fairs and business meetings, while enhancing the functions of its reservation center to increase demand from groups and organized parties.」

「Against this backdrop, the Company continued to strengthen advertising and promotional activities using the web and sales activities targeting travel agencies and corporations in Japan and overseas. It also worked to attract customers by promoting overseas OTAs (online travel agents) and actively participating in overseas travel fairs. As a result, the number of rooms sold through overseas travel companies, including OTAs, was approximately 1.5 times the number in the same period before the pandemic.」

「As a result of continuing to strengthen sales activities with travel agencies and at business meetings in Japan and overseas since the onset of the pandemic, sales through domestic travel agencies during the fiscal year reached 206.9% of the pre-pandemic period, while sales through overseas travel agencies reached 130.9% of the corresponding period, producing results.」

「The Company continued to strengthen sales activities, including sales to travel agencies in Japan and overseas and exhibiting at overseas business meetings. During the cumulative third quarter, sales through domestic travel agencies reached 197.5% of the same period in fiscal 2019 before the pandemic, while sales through overseas travel agencies reached 111.5%, indicating that these initiatives are beginning to produce results.」

「In terms of sales, the Company continued sales activities targeting travel agencies and corporations in Japan and overseas, while strengthening announcements through the web and social media and implementing MEO measures using “Google Business Profile” (Note 1).」

「In addition to conducting sales activities with travel agencies in Japan and overseas, the Company will actively participate in travel fairs and inbound tourism business meetings.」

「The outlook for the impact of COVID-19 on the economy remains uncertain. In the hotel industry, tourism and leisure demand is expected to recover to pre-pandemic levels, but business demand is not expected to fully return, and the recovery in inbound tourism is expected to take a long time.」

「The proportion of international guests was 8.3% at Washington Hotel Plaza and 3.1% at R&B Hotel in the fiscal year ended March 2020, both below the 18.7% proportion of international guests reported in the Japan Tourism Agency’s “Accommodation Travel Statistics” for 2019. Accordingly, the Company introduced cashless payment methods such as PayPay, portable translation devices and multilingual signage throughout its facilities. Going forward, it aims to attract more international guests by exhibiting at overseas travel fairs, strengthening sales efforts to overseas travel companies and developing multilingual content for its website.」

「To offset the decline in travelers from South Korea, the Company sought to expand sales by strengthening efforts focused on China and Southeast Asia in its inbound tourism business.」

「For international travelers, the Company reviewed the prices offered on overseas booking websites, established a project team and strengthened sales efforts to real estate agents in Japan and overseas.」