Establishing a system for occupancy-based room rate fluctuations

「ADR（平均客室販売単価）は同5.3％増加の8,969円となり、RevPAR（販売可能客室１室当たり売上高）は同3.2％増の6,366円となりました。」

「In other regions as well, improved revenue management accuracy, supported by enhanced product offerings following facility upgrades, and successful sales promotion activities resulted in RevPAR (revenue per available room) exceeding the same period of the previous year.」

「In other areas as well, strengthened revenue management and successful sales promotion activities resulted in room occupancy and ADR (average daily rate) significantly exceeding the same period of the previous year. Room sales during the interim accounting period resulted in an occupancy rate of 72.4%, up 5.1 percentage points year on year (Note 2). ADR rose 12.3% year on year to ¥8,516, while RevPAR (revenue per available room) increased 20.7%.」

「Primarily in the accommodation business, the implementation of major renovations, including the creation of new rooms capable of accommodating multiple guests, the capture of demand through strengthened sales activities, and the review of pricing and improvement in the accuracy of revenue management accompanying enhancements to our products all proved effective, with both room occupancy and ADR (average room rate) exceeding the previous year.」

「As a result of reviewing pricing and improving the accuracy of rate controls, ADR (average daily room rate) increased approximately 9% from the previous interim accounting period to ¥7,582, comprising ¥7,490 in the first quarter and ¥7,667 in the second quarter, while RevPAR (revenue per available room) increased approximately 15% from the previous interim accounting period.」

「In addition, the introduction of price fluctuation automation tools using RPA at all properties was completed in December, establishing a structure to maximize revenue through higher productivity and the rapid provision of rooms at appropriate prices.」

「The room occupancy rate was 64.2% for the cumulative third quarter, comprising 64.7% in the first quarter accounting period, 61.8% in the second quarter accounting period and 66.1% in the third quarter accounting period. The room rate was ¥7,084 for the cumulative third quarter, comprising ¥6,781 in the first quarter accounting period, ¥7,111 in the second quarter accounting period and ¥7,353 in the third quarter accounting period.」

「Meanwhile, ADR (average daily room rate) was ¥6,943 for the cumulative second quarter, consisting of ¥6,781 in the first quarter accounting period and ¥7,111 in the second quarter accounting period, due in part to the effects of revenue management, including the introduction of RPA-based price fluctuation automation tools and the review of pricing on busy days such as days before holidays.」

「For revenue management, which was previously conducted manually, we introduced price fluctuation automation tools using RPA (note 1) at all properties and will use them to achieve a significant improvement in productivity.」

「In addition, to maximize revenue, we introduced RPA (Robotic Process Automation) at 13 Washington Hotel Plaza properties to automate price fluctuations according to reservation conditions,」

「As part of strengthening and rebuilding revenue management, Washington Hotel Plaza has completed the introduction at all properties, excluding those operated on an entire-property rental basis, of a system using RPA (Robotic Process Automation) to automate price fluctuations according to reservation conditions. We will introduce the system sequentially at R&B Hotel.」

「In addition, as a profitability enhancement measure, we will continue expanding sales through travel agencies (traditional agents) and corporate sales, led by the sales promotion team, as well as expanding the number of contracting partners for our in-house agents, while continuing to pursue pricing strategies for revenue maximization, including revenue management.」

「To maximize profits by selling at appropriate prices in line with demand, we have assigned a revenue manager to each of the Washington Hotel Plaza and R&B Hotel businesses, and are working to establish a system that ensures operations are not dependent on individual employees and enables timely price changes. Some properties have already introduced automation tools, and we plan to roll them out to all properties.」

「To maximize profits by selling rooms at appropriate prices in line with fluctuations in demand, we are developing a system to vary room rates according to occupancy rates.」