Strengthening lodging sales centered on the official booking website

「2026年11月24日（火）より当社公式サイトにて宿泊予約の受付を開始いたします。」

「Washington Net had 617,000 members as of 31 March 2026 and recorded a cumulative 430,000 room nights used during the fiscal year ended March 2026. It is an accommodation booking website operated by the Company with no membership or annual fees.」

「On the Company’s official accommodation booking website “Washington Net,” which was renamed in April, the Company pursued differentiation from other OTAs by offering competitive prices and extending the booking window to one year ahead. As a result of continuing digital marketing initiatives, including web advertising, social media outreach and SEO measures, membership as of the end of September increased by 55,000 from the beginning of the period to 560,000.」

「Washington Net had 500,000 members as of 31 March 2025 and recorded a cumulative 400,000 room nights used during the fiscal year ended March 2025. It is an accommodation booking website operated by the Company with no membership or annual fees.」

「In addition, membership in the Company’s accommodation booking program “Shukuhaku Net,” an initiative to strengthen its customer base, increased through enhanced campaigns and website announcements, as well as efforts to improve its competitiveness by setting prices apart from those of other OTAs. Membership reached approximately 450,000 as of the end of September, compared with approximately 410,000 at the beginning of the period.」

「In addition, membership in the accommodation booking program “Shukuhaku Net,” the customer base, increased by approximately 28% from 320,000 at the beginning of the period to 410,000 through regular campaigns and enhanced announcements on the website.」

「Meanwhile, campaigns and other initiatives for our Shukuhaku Net member program increased registered members approximately 20% from 320,000 at the beginning of the fiscal year to 380,000 as of the end of December.」

「For our Shukuhaku Net member program, campaigns to encourage existing members to use the service and acquire new members resulted in the number of registered members increasing approximately 12% from 320,000 at the beginning of the fiscal year to 360,000 as of the end of September.」

「For our Shukuhaku Net member program, we improved convenience and operability through partial renovations to the app, while working to encourage existing members to use the service and acquire new members through campaigns.」

「In sales, with a view to the post-COVID environment, we continued visiting domestic and overseas travel agencies, companies and organisations to expand sales channels, while running a campaign for our Shukuhaku Net member program to encourage existing members to use the service and acquire new members. As a result, the number of members increased by approximately 60,000, or approximately 23%, from the beginning of the fiscal year, exceeding 320,000.」

「With a view to the post-COVID environment, we continued visiting domestic and overseas travel agencies, companies and organisations to expand sales channels, while running a campaign for our Shukuhaku Net member program to encourage existing members to use the service and acquire new members. As a result, the number of members increased by approximately 41,000, or approximately 16%, from the beginning of the fiscal year, exceeding 300,000.」

「Against this backdrop, we continued visiting travel agencies, companies, organisations and event companies to conduct sales activities, while strengthening our customer base through a Shukuhaku Net member-program campaign held from 9 May to 31 July to encourage existing members to use the service and increase new memberships. As a result, the number of members increased by approximately 25,000, or approximately 10%, from the beginning of the fiscal year.」

「During the fiscal year, 43 new properties joined, expanding the network to 120 properties, and we ran a 3-month campaign from November to encourage existing members to use the service and increase new memberships. (Number of new members: 264.7% year on year)」

「Since November 2021, we have also been running campaigns to encourage use of our official booking website, Shukuhaku Net, and acquire new members,」

「For our official booking website, Shukuhaku Net, we encouraged usage through initiatives using the web and social media and points campaigns. In addition, 38 new properties joined, expanding the network to 117 properties and contributing to improved member convenience and increased sales.」

「The Shukuhaku Net member program network, one of our strengths, has grown as the number of participating properties increased to more than 100 as of the end of April this year. To further develop this strength, we will enhance its functions, including by improving the usability of its user interface (UI). In the future, we aim to develop it into a platform capable of leading the industry.」

「We will continue working to capture new demand by expanding contracts with in-house travel agencies established by companies and organisations and with online travel agencies, or OTAs (Online Travel Agents), as well as selling day-use plans that allow guest rooms to be used as telework spaces and renting out space as shared offices after breakfast service.」

「As measures to strengthen the Shukuhaku Net member program, we raised the points rebate rate from 5% to 7% from April 2020 and expanded points redemption benefits. Going forward, we will also establish a dedicated corporate service desk.」

「From April 2020, we raised the points rebate rate on Shukuhaku Net, our largest sales channel, from 5% to 7%, and enabled points to be exchanged for PayPay gift cards, the first such initiative in the hotel industry.」

「In lodging sales, we lowered the points redemption threshold on our official website, Shukuhaku Net, our largest sales channel, to improve ease of use. We also increased exposure by listing the site on accommodation price-comparison websites such as Travelko, and conducted sales promotion activities for Shukuhaku Net at all hotels.」