Achieving the Annual Sales Budget Through Summer Recruitment Campaigns and September Admissions
First written in FY2017-Q1. 11 of 25 entries say "Advanced", first in FY2018-Q1. Latest entry: 2026-08-06.
The whole theme swung hardest in 2025: 1 of 8 companies on the "Worse" side.
4 other companies' latest entry also says "Advanced".
- 2026-08-06AdvancedEarnings
「In the elementary and junior high school division, we have treated summer recruitment of regular students as our highest-priority issue because it has a major impact on full-year performance. Recruitment has progressed steadily, with events held alongside recruitment activities serving as a key driver.」
The company identified summer recruitment of regular students as its highest-priority issue and explained that event-based recruitment was progressing steadily. - FY2026AdvancedAnnual report
「For revenue in the consolidated fiscal year, the elementary and junior high school division continued efforts to secure students from the lower elementary grades using the National Public Academic Achievement Test as a springboard, while the high school division continued to provide education services meeting diverse needs. As a result, despite closing 11 schools at the end of the previous fiscal year to optimize school locations, total revenue exceeded the previous year.」
The company continued securing students from the lower elementary grades through the National Public Academic Achievement Test, and company-wide revenue exceeded the previous year even after 11 schools were closed. - 2026-04-28SoftenedRevision to earnings forecast
「However, because the number of junior and senior high school students from the third quarter onward diverged from the plan, revenue exceeded the previous year but fell short of the earnings forecast.」
While elementary school enrollment tracked the plan, junior and senior high school enrollment fell below plan, resulting in revenue below the earnings forecast. - FY2025-H1AdvancedAnnual report
「Through the June public academic achievement test, improvements to recruitment methods, thorough management of recruitment progress, and refinements to enrollment activities, recruitment of general students reached its highest level since the COVID-19 pandemic, and September enrollment was also successful. As a result, September student numbers reached budget in the elementary and junior high school division, while those in the high school division were slightly below budget.」
Through the public academic achievement test, improvements to recruitment methods, progress management, and refinements to enrollment activities, recruitment of general students reached its highest level since the COVID-19 pandemic. September student numbers reached budget in the elementary and junior high school division but were slightly below budget in the high school division. - FY2024-Q2Third-year junior high school course recruitment and September enrollment below budgetAnnual report
「This fiscal year, following revisions to summer course prices, we have been serving course participants with greater motivation to study. As we plan to provide services suited to the needs of highly motivated students, we plan to increase the enrollment rate after the summer courses. The high school division is planning measures in response to recruitment of general students for the summer courses, securing September enrollees, and the number of September enrollees.」
Although the company planned to target highly motivated students through revised course prices and increase the enrollment rate after the courses, recruitment for third-year junior high school courses and September enrollment fell below budget this fiscal year. - FY2024-Q1ReframedAnnual report
「This fiscal year, following revisions to summer course prices, we have been serving course participants with greater motivation to study. As we plan to provide services suited to the needs of highly motivated students, we plan to increase the enrollment rate after the summer courses. The high school division is planning measures in response to recruitment of general students for the summer courses, securing September enrollees, and the number of September enrollees.」
Regarding securing the operating base through summer recruitment and September enrollment, the company has reorganized its initiatives around targeting highly motivated students through revised course prices and plans to increase the enrollment rate after the courses. - FY2023-Q2September enrollment below budgetAnnual report
「However, admissions in September fell short of the budget, and September student numbers in the second quarter were slightly below budget in both the elementary and junior high division and the high school division.」
Although recruitment for the summer courses proceeded smoothly, September enrollment fell below budget, with September student numbers in both the elementary and junior high school division and the high school division slightly below budget. - FY2023-Q1AdvancedAnnual report
「In the cumulative consolidated first-quarter period, the elementary and junior high school division made recruitment of general students for summer courses, which directly affects annual results, and enrollment activities for course participants its top priorities. Recruitment was substantially ahead of the previous year.」
The company made recruitment of general students for summer courses and enrollment activities for course participants its top priorities, and explained that recruitment was substantially ahead of the previous year. - FY2022-Q2AdvancedAnnual report
「In the second quarter, both the elementary and junior high school division and the high school division secured more students than in the previous year. September enrollment by general students who attended the summer courses was also close to budget in terms of student numbers.」
Both the elementary and junior high school division and the high school division secured more students than in the previous year, and September enrollment by summer course participants was also nearly at budget. Concrete progress was indicated in securing the operating base through summer recruitment and September enrollment. - FY2022-Q1AdvancedAnnual report
「In the cumulative consolidated first-quarter period, the elementary and junior high school division made recruitment of general students for summer courses, which directly affects annual results, and enrollment activities for course participants its top priorities. Recruitment was substantially ahead of the previous year.」
The company made recruitment of general students for summer courses and enrollment activities for course participants its top priorities, and explained that recruitment was substantially ahead of the previous year. It had shifted toward improvement from the previous year's decline in new students and recruitment delays. - FY2021SoftenedAnnual report
「The industry as a whole has also seen a substantial decline in the number of new students, affected by declining household income and concerns about going out.」
Regarding improvement in results through securing new students, the company stated that the number of new students had declined substantially due to declining household income and concerns about going out, weakening the basis for its recruitment initiatives. - FY2021-Q2SoftenedAnnual report
「As a result, the number of general students enrolling in the summer courses fell below the previous year, affected by the financial strain on households caused by the spread of COVID-19, calls to refrain from going out to avoid infection risk, and the shortening of the school summer vacation. September enrollment also declined year on year.」
Although recruitment for the summer courses and September enrollment were made the top priorities, both the number of summer course enrollments and September enrollment fell below the previous year due to deteriorating household finances, calls to refrain from going out, and the shortening of the summer vacation. - FY2021-Q1SoftenedAnnual report
「Recruitment of general students has tended to occur later than usual nationwide, with recruitment activities extending into the second quarter.」
Although recruitment of general students for the summer courses was being pursued as the top priority, it was running later than usual nationwide and had extended into the second quarter. Meanwhile, the high school division focused on improving the summer enrollment rate and average tuition per student for regular students, and described recruitment as nearly on track. - FY2020-Q2AdvancedAnnual report
「The elementary and junior high school division generated revenue above budget. This was attributable to achieving a record number of general students recruited for the summer courses and successfully enrolling general students in September.」
The company explained that recruitment of general students for the summer courses reached a record high and that September enrollment of general students was also successful. Achievement of the full-year results has not yet been completed. - FY2020-Q1AdvancedAnnual report
「In the first quarter, the elementary and junior high school division made recruitment of general students for summer courses, which have a significant impact on annual results, its top priority. As a result, recruitment of general students for the summer courses has been at a record high.」
The company made recruitment of general students for summer courses its top priority and explained that recruitment has been at a record high. - FY2019Revenue below budget due to deviations from plans for examination-year studentsAnnual report
「In the high school division, we provided education services tailored to student needs, including group classes led mainly by full-time teachers, one-to-one instruction by full-time teachers, and question support from students at leading universities and national and public medical schools (ASSIST). We sought to increase student numbers and revenue, but the number of third-year high school students, the examination year, diverged from the plan from the start of April, resulting in revenue below budget.」
Although the high school division provided education services, the number of third-year high school students at the start of April diverged from the plan, resulting in revenue below budget. - FY2019-Q3AdvancedAnnual report
「In the third quarter, the company focused on increasing revenue through autumn special courses and winter courses for third-year junior high and high school students preparing for entrance examinations. For students in other grades, it focused on recruiting regular students for winter courses and securing the number of regular-course students through enrollment after the courses. As a result, it secured more winter-course regular students than budgeted on a company-wide basis.」
The company focused on autumn special courses, winter courses and recruitment of regular students, and explained that the company-wide total of winter-course regular students exceeded budget. - FY2019-Q2September cram-school student numbers at 99.1% of budgetAnnual report
「As a result, the number of cram-school students in September, including summer-course regular students who enrolled, was 99.1% of the budgeted number, slightly below budget.」
As a result of making September enrollment by summer-course participants the top priority, the number of cram-school students in September reached 99.1% of budget, slightly below plan. - FY2019-Q1Elementary and junior high school recruitment nearly on plan; high school third-year recruitment below planAnnual report
「In the first quarter, the highest priority for both the elementary and junior high school divisions and the high school division was recruiting regular students for summer courses. As a result, summer recruitment of regular students in the elementary and junior high school divisions proceeded almost as planned. In the high school division, recruitment of first- and second-year students was on plan, while recruitment of third-year students was below plan.」
The company made summer recruitment of regular students its top priority and explained that recruitment in the elementary and junior high school divisions was nearly on plan, recruitment of first- and second-year high school students was on plan, and recruitment of third-year students was below plan. - FY2018-Q3Winter-course recruitment on track, but company-wide revenue below budgetAnnual report
「Recruitment of students for winter courses also proceeded smoothly, but company-wide revenue was slightly below budget.」
While recruitment for winter courses proceeded smoothly, company-wide revenue was slightly below budget, leaving achievement of the annual revenue budget uncertain. - FY2018-Q2AdvancedAnnual report
「In the second quarter, the highest priority for both the elementary and junior high school divisions and the high school division was enrolling in September the regular students who had participated in summer courses. Various initiatives were planned and implemented to increase the enrollment rate of regular students. As a result, the total number of students enrolled at the cram schools in September, including summer-course regular students, exceeded budget.」
The company made initiatives to enroll summer-course participants in September its top priority and implemented the related plans. It states that the total number of cram-school students in September exceeded budget. - FY2018-Q1AdvancedAnnual report
「Whether revenue and profit can exceed the annual budget depends on the success of summer recruitment of regular students and their enrollment in September. As a result, summer recruitment of regular students was proceeding almost in line with budget as of the first quarter.」
Summer recruitment of regular students aimed at achieving the annual budget was proceeding almost in line with budget as of the first quarter. Achievement of the annual budget itself also depends on the outcome of September enrollment and has not yet been secured. - FY2017-Q3RestatedAnnual report
「Revenue in the elementary and junior high school divisions was below budget. This was because, although the number of students in the individual instruction departments attached to group-class campuses increased significantly, it fell slightly short of budget, and revenue in December declined because the dates of winter courses in the group-class division shifted into January. To bring annual revenue as close as possible to budget, the company plans to ensure the success of courses immediately before entrance examinations for examination-year students and March enrollment for students in all grades.」
While revenue in the elementary and junior high school divisions remained below budget, the company continues to depend on the success of courses immediately before entrance examinations and March enrollment to approach the annual budget. The high school division also plans measures to make up revenue shortfalls and achieve its annual operating profit budget. - FY2017-Q2Greater reliance on additional measures due to weak September enrollmentAnnual report
「Revenue in the elementary and junior high school divisions was slightly below budget. This was because, although the number of students in the individual instruction departments attached to group-class campuses increased significantly, it fell slightly short of the budgeted number. Achievement of the annual budget depends on the success of the autumn seminars and study camps for third-year junior high school students preparing for entrance examinations, as well as winter courses and courses immediately before entrance examinations.」
Revenue in the elementary and junior high school divisions fell below budget, leaving achievement of the annual budget dependent on the autumn seminars and study camps, winter courses and courses immediately before entrance examinations. The high school division also plans measures to make up revenue shortfalls resulting from weak September enrollment. - FY2017-Q1First statedAnnual report
「Whether the annual revenue budget can be achieved depends on the success of summer recruitment of regular students and their enrollment in September. As of June, summer recruitment of regular students was at a record-high level.」
The company is targeting achievement of the annual revenue budget through summer recruitment of regular students and September enrollment. It states that summer recruitment of regular students was at a record-high level as of June.