Expanding customer acquisition through media partnerships and advertising investment
First written in FY2019. 7 of 15 entries say "Advanced", first in FY2020-Q1. Latest entry: 2026-07-28.
44 other companies' latest entry also says "Advanced".
- 2026-07-28AdvancedEarnings
「In addition, use of advertising distribution services by project creators seeking further growth expanded.」
The Company again specifically identified increased use of advertising distribution services by creators as a factor behind higher gross merchandise value and average project value. - FY2026-H1AdvancedAnnual report
「As a result, the average value per project increased, and gross merchandise value across all services, including the Makuake service, increased 33.5% from the previous interim accounting period to ¥10,797.354 million.」
It states that greater use of outsourced advertising distribution services by project operators seeking to grow support-purchase amounts led to higher unit prices and increased transaction volume. - FY2025-H1RestatedAnnual report
「For selling, general and administrative expenses, the company has continued to rigorously control costs, particularly advertising expenses, based on its internal ROI standards, actively scrutinise unnecessary costs, and work to improve cost effectiveness.」
The company has continued to manage selling, general and administrative expenses, particularly advertising expenses, under its internal ROI standards and scrutinise unnecessary costs. Advertising expenses for the interim accounting period were ¥234.182 million, down from ¥325.888 million in the same period of the previous year. - FY2024Developing more specific ROI management for advertising investmentAnnual report
「For selling, general and administrative expenses, the company has rigorously controlled costs, particularly advertising expenses, based on its internal ROI standards, actively scrutinised unnecessary costs, and worked to improve cost effectiveness.」
In addition to the previous explanation of expanding advertising investment, it explicitly described managing selling, general and administrative expenses under internal ROI standards and scrutinising unnecessary costs. - FY2024-Q2ReframedAnnual report
「The company has rigorously controlled various selling, general and administrative expenses, particularly advertising expenses, based on its internal ROI standards, actively scrutinised unnecessary costs, and worked to improve cost effectiveness.」
The focus has shifted from the previous explanation of actively expanding advertising investment to managing selling, general and administrative expenses based on internal ROI standards, scrutinising unnecessary costs, and improving cost effectiveness. Advertising expenses declined to ¥325.888 million from ¥538.209 million in the same period of the previous year. - FY2023RestatedAnnual report
「The company will continue to promote ongoing investment in advertising through appropriate channels and work to acquire project owners and project supporters.」
It reconfirms its policy of acquiring project operators and supporters through advertising, media, and public relations. - FY2021AdvancedAnnual report
「The company will continue to actively invest in advertising to acquire project operators and project supporters.」
Advertising expenses amounted to ¥1,483.984 million, reflecting continued upfront investment in television, web, and app advertising. - FY2021-Q3AdvancedAnnual report
「Television commercials increased brand awareness, while greater exposure on television programs and enhanced web and app advertising further expanded access unique users,」
It states that, in addition to conventional television commercials and programme exposure, web and app advertising was strengthened, further increasing the number of unique users accessing the site. - FY2021-Q2AdvancedAnnual report
「Specifically, broadcasting television commercials and increasing exposure through television programmes and other media」
To acquire supporters and expand awareness, the company broadcast television commercials and increased exposure through television programmes and other media. Advertising expenses included in selling, general and administrative expenses were ¥744.563 million, up from ¥148.419 million in the same period of the previous year. - FY2021-Q1SoftenedAnnual report
「As a result of scaling back promotions targeting project supporters, traffic to the website from project supporters began to decline.」
It states that promotions aimed at acquiring supporters were scaled back and that website traffic began to decline. - FY2020AdvancedAnnual report
「During the fiscal year ended September 2020, the company increased advertising and promotional activities with the aim of growing the business by strengthening user acquisition.」
Advertising and promotional activities were strengthened, and advertising expenses amounted to ¥861.773 million. This was an increase from ¥101.720 million in the previous fiscal year. - FY2020-Q3RestatedAnnual report
「It continued to hold brand-awareness events across Japan in cooperation with financial institutions nationwide, as well as pursue media exposure and other initiatives.」
It reiterates the measures to expand customer acquisition and awareness by continuing brand-awareness events and media exposure nationwide. - FY2020-Q2RestatedAnnual report
「Through brand-awareness events held across Japan and media exposure, among other initiatives」
It reiterates brand-awareness events and media exposure as measures to expand customer acquisition and awareness. - FY2020-Q1AdvancedAnnual report
「Through brand-awareness events held across Japan and media exposure, among other initiatives」
It describes holding brand-awareness events across Japan and gaining media exposure as measures that contributed to brand recognition and an increase in the number of listed projects. - FY2019First statedAnnual report
「Going forward, the company will actively invest in advertising to acquire project operators and project supporters.」
Advertising expenses for the fiscal year ended September 2019 were ¥101.720 million. The company uses various media, social media advertising, and outsourced advertising distribution services.